International Journal of Electronic Government Research,
Год журнала:
2023,
Номер
19(1), С. 1 - 19
Опубликована: Июнь 1, 2023
There
are
several
studies
that
assess
the
influence
of
factors
on
citizens'
intention
to
adopt
e-government
services
in
various
contexts.
However,
there
is
a
lack
research
examines
perceived
barriers
B2G
e-commerce
adoption
and
develops
an
understanding
cause
effect
group
variables
among
them.
This
first
its
kind
extensively
review
relevant
literature
selected
key
which
equally
adoption.
The
authors
apply
unique
multi-criteria
decision-making
technique
called
DEMATEL
understand
nature
collect
data
from
eight
experts
having
experience
procurement
public
sector
government
organizations.
findings
revealed
out
nine
variables,
five
(i.e.,
IT
infrastructure
[B1],
expertise
technical
skills
[B2],
high
cost
technology
[B3],
information
security
risk
[B5],
awareness
issues
legal
policies
[B6])
belonged
‘cause
group'
whereas
remaining
four
organisational
resistance
change
[B4],
top
management
support
[B7],
low
operational
benefits
[B8],
unwillingness
[B9])
were
found
be
part
‘effect
group'.
theoretical
practical
implications
current
study
may
enhance
The TQM Journal,
Год журнала:
2023,
Номер
35(8), С. 2455 - 2484
Опубликована: Янв. 2, 2023
Purpose
This
research
aims
to
investigate
the
effects
of
e-service
quality
on
customer
satisfaction
and
loyalty.
The
moderating
web
design
trust
in
relationship
between
are
also
explored.
Design/methodology/approach
A
conceptual
model
involving
various
dimensions
quality,
satisfaction,
loyalty,
price
perception
is
developed,
hypothesized
relationships
tested
using
Hayes’s
PROCESS
macros.
survey
instrument
data
from
650
respondents
who
regular
e-buyers
southern
part
India
used.
Findings
results
indicate
that
positively
relates
findings
suggest
vital
enhancing
satisfaction.
Further,
indirect
effect
loyalty
through
supported.
Finally,
(first
moderator)
(second
significantly
influence
Research
limitations/implications
underscores
importance
design,
influencing
Based
this
study,
e-retailers
suggested
discover
methods
building
improving
create
a
appealing
enhance
Some
limitations
study
include
common
method
bias
social
desirability
bias.
However,
authors
have
taken
adequate
care
minimize
these
biases.
Originality/value
paper
used
investigated
consequences
during
post-pandemic
new
normal
period
developing
country
(India).
double
moderation
novel
idea
previous
researchers
not
explored
best
authors'
knowledge
makes
significant
contribution
service
marketing.
In
addition
providing
resounding
evidence
direct
relationships,
three-way
interaction
unique
pivotal.
Cleaner Engineering and Technology,
Год журнала:
2023,
Номер
15, С. 100669 - 100669
Опубликована: Авг. 1, 2023
New
technologies
have
opened
up
opportunities
for
environmentally-friendly
companies
to
reach
out
consumers
and
promote
sustainable
products.
However,
there
has
been
limited
research
on
the
impact
of
social
media
(SM)
consumers'
intentions
make
green
purchases.
The
purpose
this
study
is
confirm
a
structural
model
prove
altruistic,
egoistic,
consumer
intentions.
Additionally,
observe
how
attitude
affects
these
relationships
as
moderator.
We
used
questionnaire-based
approach
received
254
original
responses
from
Kingdom
Saudi
Arabia
(KSA).
Statistical
data
was
analyzed
using
Path
analysis
approach.
results
established
influence
intention
well
altruistic
egoistic
values.
Besides,
values
exerted
significant
purchase
intention.
Results
demonstrate
stronger
level
acceptance
value.
In
addition,
had
direct
positive
substantial
moderating
effect
between
independent
constructs
Overall,
suggests
that
SM
play
crucial
role
in
shaping
choice
including
their
decision-making
process.
This
emphasizes
importance
marketers
share
information
about
environmentally
friendly
products
media,
e-marketing
strategies.
It's
also
engage
with
communities
by
providing
both
purchasing.
important
implications
practitioners
field.
Advances in marketing, customer relationship management, and e-services book series,
Год журнала:
2024,
Номер
unknown, С. 385 - 418
Опубликована: Окт. 11, 2024
Customer
engagement
has
become
a
critical
component
of
business
success
in
the
digital
age.
Challenges
to
this
commitment
include
creating
personalized
experiences,
building
trust,
and
using
data
anticipate
customer
needs.
Our
study
aims
analyze
impact
social
media
analytics
on
online
assessment.
We
propose
an
analysis
model
integrating
key
dimensions
engagement,
such
as
interaction,
satisfaction
influence.
The
expected
results
are
provide
solid
assess
practical
recommendations
improve
marketing
strategies
companies
media.
International Journal of Information Management Data Insights,
Год журнала:
2024,
Номер
4(1), С. 100233 - 100233
Опубликована: Апрель 1, 2024
The
study
aims
to
investigate
the
factors
shape
digital
entrepreneurial
intention
based
on
application
of
Social
Cognitive
Career
theory.
A
sample
345
engineering
students
and
structural
equation
modeling
method
are
used
provides
a
better
understanding
(attitude
toward
entrepreneurship,
self-efficacy,
knowledge,
education)
that
motivate
engage
in
entrepreneurship.
results
indicate
attitude
entrepreneurship
significantly
positively
impacts
intention.
Additionally,
self-efficacy
plays
crucial
role
fostering
positive
highlights
importance
which
affects
both
finding
emphasizes
significance
education
enhancing
knowledge
self-efficacy.
anticipated
offer
theoretical
practical
insights
into
encouraging
intentions.
International Journal of Information Management Data Insights,
Год журнала:
2023,
Номер
3(2), С. 100179 - 100179
Опубликована: Май 9, 2023
This
research
made
the
case
that
e-commerce
education
levels
influenced
attitudes
related
components
of
people's
views
about
e-entrepreneurship
intention,
all
which
their
intention
to
start
an
firm.
The
study
also
showed
desire
launch
internet
company
was
substantially
connected
with
its
behavioral,
cognitive,
and
emotional
components.
major
method
used
verify
validity
suggested
model
application
theory
planned
behavior
together
analysis
data
collected
from
338
young
Saudi
students
at
college
business
administration
University
Ha'il.
results
SMARTPLS
partial
least
square
program
show
attitude
are
predictors
although
disparities
between
men
women
not
this
intention.
Journal of Hospitality Marketing & Management,
Год журнала:
2023,
Номер
33(5), С. 626 - 648
Опубликована: Ноя. 25, 2023
Hotel
booking
websites
to
collect
information
about
hospitality
products/services
are
becoming
more
popular
in
the
hotel
industry.
As
a
result,
importance
of
these
for
tourism
firms
marketing
their
services
and
products
through
electronic
word
mouth
(eWOM)
on
continues
grow.
Despite
its
importance,
there
has
been
little
research
how
guests
interact
with
increase
eWOM.
This
paper
creates
new
scale
assessing
guest
interaction
Meituan.com
fill
this
void.
To
end,
three-step
mixed-methods
approach
using
open-ended
surveys
published
relevant
is
used.
Data
were
gathered
from
440
Taiwan,
China,
Hong
Kong.
Using
SmartPLS
4,
confirmatory
factor
analysis
revealed
33
final
items
scale.
significantly
contributes
potential
behavior
by
creating
confirming
context.
Journal of Promotion Management,
Год журнала:
2023,
Номер
29(8), С. 1082 - 1103
Опубликована: Март 6, 2023
This
study
intended
to
identify
the
barriers
that
inhibit
adoption
of
online
dating
apps
(ODAs).
It
applied
innovation
resistance
theory,
with
attitude
being
used
as
a
moderator.
A
sample
440
responses
from
ODAs
users
was
analyzed
using
structural
equation
modeling.
The
three
risk,
usage,
and
tradition
have
significant
negative
influence
on
intention
ODAs.
Attitude
found
moderate
association
between
usage
barrier
intention,
whereas
did
not
risk
or
intention.
Age,
gender,
income,
educational
qualification,
household
size
were
control
variables.
contributes
current
body
knowledge
by
identifying
Practical
implications
for
professionals
firms
engaged
in
ODAs,
well
theoretical
contributions,
demonstrate
benefits
study.
Foods,
Год журнала:
2025,
Номер
14(2), С. 209 - 209
Опубликована: Янв. 10, 2025
The
increasing
popularity
of
social
media
and
the
growth
gourmet
food
culture
have
elevated
molecular
gastronomy
as
a
unique
dining
experience
that
enhances
consumers'
perceptions
value
through
innovative
presentation
sensory
marketing
strategies.
This
study
investigates
consumer
acceptance
by
utilizing
value-attitude-behavior
(VAB)
model
Theory
Planned
Behavior
(TPB).
We
examine
interplay
between
utilitarian
hedonic
values,
product
innovation,
stimulation
to
understand
reactions
attitudes
toward
gastronomy.
Through
convenience
sampling,
we
surveyed
individuals
who
had
experienced
gastronomy,
collecting
407
valid
responses,
with
response
rate
95.3%.
Our
findings
reveal
both
values
significantly
influence
(β
=
0.635,
p
<
0.01;
β
0.750,
0.01).
Attitudes,
perceived
behavioral
control,
play
crucial
roles
in
shaping
intentions
0.770,
0.719,
0.791,
Although
subjective
norms
novelty
also
positive
effects
on
intentions,
their
impact
is
less
significant
0.511,
0.416,
These
insights
suggest
practitioners
industry
should
prioritize
value,
appeal,
attitudes,
experiences
when
creating
dishes.
research
not
only
our
understanding
behavior
within
this
culinary
domain
but
offers
practical
strategies
for
boosting
market
engagement
such
avant-garde
experiences.
