Stage-wise green supply chain management and environmental performance: Impact of blockchain technology
International Journal of Information Management Data Insights,
Год журнала:
2024,
Номер
4(2), С. 100241 - 100241
Опубликована: Май 4, 2024
In
the
era
of
globalisation,
use
technology
and
concerns
for
sustainability
is
eminent
in
supply
chain
management
practices.
The
current
study
focuses
on
sustainable
green
practices
different
stages
how
they
can
be
facilitated
by
blockchain
(BT).
has
addressed
existing
gaps
area
namely,
lack
research
assessing
stage-wise
environmental
performance
focusing
BT.
aims
to
assess
impact
BT
a
firm's
performance.
also
analyzing
uses
PLS-based
structural
equation
modelling
approach
investigate
hypothesised
relationships
between
adoption
data
was
collected
from
individuals
medium-sized
enterprises
manufacturing
industry
India.
findings
reveal
positive
association
leading
enhancement
Furthermore,
indicates
relationship
integration
chain,
underscoring
its
multi-faceted
imply
that
facilitate
realization
improvement.
Язык: Английский
Data Fusion for Destination Success
Advances in marketing, customer relationship management, and e-services book series,
Год журнала:
2024,
Номер
unknown, С. 38 - 60
Опубликована: Май 3, 2024
The
integration
of
MKIS
and
BDA,
along
with
data
fusion
techniques,
can
lead
to
more
targeted
effective
marketing
strategies
for
touristic
destinations.
This
result
in
better
customer
satisfaction,
increased
visitor
numbers,
higher
revenue
the
By
leveraging
fusion,
destinations
gain
a
deeper
understanding
tourists'
preferences
behaviors.
enable
them
provide
personalized
tailored
experiences,
leading
satisfaction
loyalty.
chapter
aims
shed
light
on
BDA
highlight
potential
destination
success.
bridging
gap
between
traditional
information
systems
advanced
analytics
capabilities
big
data,
this
seeks
empower
actionable
insights
improved
experiences.
Язык: Английский
Evaluating brand equity in the hospitality industry: Insights from customer journeys and text mining
International Journal of Information Management Data Insights,
Год журнала:
2024,
Номер
4(2), С. 100245 - 100245
Опубликована: Апрель 30, 2024
To
achieve
effective
marketing,
continual
enhancement
of
product
and
service
quality
is
pivotal.
Assessing
brand
equity
encompasses
diverse
methods,
including
questionnaires
interviews,
unearthing
invaluable
customer
insights.
The
choice
data
collection
driven
by
researchers'
objectives,
may
extend
beyond
direct
interactions
to
employ
techniques
such
as
text
mining,
extracting
insights
from
posts
reviews.
A
study
at
Phuket's
Amari
Hotel
seamlessly
integrated
journey
analysis
with
yielding
a
robust
hotel
model.
Notably,
the
findings
unveiled
substantial
influence
factors
like
location
community
value
on
equity,
often
overlooked
in
previous
studies.
Remarkably,
accommodation
room
emerged
dominant
touchpoint
(81
%).
These
can
fuel
transformation
marketing
strategies
assessment.
Moreover,
this
framework
accommodates
dynamic
behavior
while
delivering
cost
efficiencies
compared
alternative
machine
learning
methods.
Язык: Английский
Sequential mediator and moderator model of intention for the implementation of chatbots in Malaysian government agencies
Journal of Decision System,
Год журнала:
2025,
Номер
34(1)
Опубликована: Янв. 2, 2025
Язык: Английский
Leveraging digital technologies for operational excellence in pharmaceutical sourcing: a dynamic capabilities perspective
Benchmarking An International Journal,
Год журнала:
2025,
Номер
unknown
Опубликована: Март 4, 2025
Purpose
This
study
explores
the
strategic
integration
of
digital
technologies
in
pharmaceutical
sourcing
to
enhance
operational
excellence.
It
investigates
how
sourcing,
empowered
by
technologies,
develops
traceability,
financial
flexibility
and
security
capabilities,
addressing
dynamic
challenges
supply
chain.
Design/methodology/approach
The
employs
a
survey
approach;
self-made
questionnaire
was
distributed,
collecting
data
from
374
professionals
Indian
industry.
Using
structural
equation
modeling,
tests
hypotheses
derived
capability
view
(DCV)
framework,
focusing
on
impact
sourcing.
Findings
results
reveal
that
significantly
within
These
capabilities
suggesting
facilitate
excellence
enabling
better
risk
management,
cost
optimization
chain
resilience.
Industry
dynamism
moderates
association
between
these
highlighting
importance
adaptability
rapidly
changing
market.
Originality/value
research
contributes
management
literature
providing
empirical
evidence
role
transforming
extends
DCV
detailing
digitalization
acts
as
resource.
offers
nuanced
understanding
its
highly
regulated
complex
underscores
value
navigating
chain,
offering
insights
for
academics,
practitioners
policymakers
aiming
leverage
transformation
competitive
advantage.
Язык: Английский
Big Data and Consumer Behavior
Advances in marketing, customer relationship management, and e-services book series,
Год журнала:
2024,
Номер
unknown, С. 266 - 283
Опубликована: Июнь 28, 2024
This
study
investigates
the
impact
of
big
data
on
online
consumer
satisfaction
and
purchasing
behavior
within
Moroccan
context,
addressing
gap
in
understanding
its
effects
specific
markets.
Through
a
quantitative
analysis,
authors
explore
how
data's
application
personalized
marketing
strategies
influences
behaviors
satisfaction.
The
research
reveals
critical
role
product
quality
recommendations
enhancing
satisfaction,
despite
general
assumption
price
as
primary
factor.
These
findings
suggest
that
data,
while
potent
tailoring
efforts,
shows
varied
significance
directly
influencing
levels
Morocco.
contributes
to
digital
literature
by
providing
insights
into
strategic
engagement
offering
managerial
implications
for
leveraging
technology
strategies.
Язык: Английский
From self-descriptions (SD) to self-recommendations (SR): Evolving Gaia-X for the future European economy
International Journal of Information Management Data Insights,
Год журнала:
2024,
Номер
4(2), С. 100249 - 100249
Опубликована: Май 17, 2024
The
European
decentralized-organized
data-infrastructure
ecosystem
Gaia-X
faces
the
challenge
of
initiating,
maintaining,
and
intensifying
data
exchange
between
providers
consumers
in
all
its
domains
to
contribute
significantly
future
viability
economy.
overall
success
would
enhance
innovative
power
competitiveness
companies
reduce
their
dependence
on
American
Chinese
platform
companies.
This
paper
analyzes
how
Big
Data
era
affects
design
centralized-organized
platforms
applies
findings
Gaia-X.
It
proposes
extend
Self-Descriptions
(SD)
already
firmly
embedded
with
so-called
Self-Recommendations
(SR)
because,
this
way,
can
better
express
advantages
over
Язык: Английский
Multi-Sensory Influences on Consumer Decision-Making
Advances in marketing, customer relationship management, and e-services book series,
Год журнала:
2024,
Номер
unknown, С. 569 - 584
Опубликована: Дек. 13, 2024
This
chapter
explores
the
influence
of
sensory
marketing,
which
engages
five
human
senses
(sight,
sound,
smell,
touch,
and
taste),
on
consumer
decision-making.
It
emphasizes
application
Multiple-Criteria
Decision-Making
(MCDM)
methods,
specifically
Analytic
Hierarchy
Process
(AHP)
Technique
for
Order
Preference
by
Similarity
to
Ideal
Solution
(TOPSIS),
assess
rank
inputs
according
their
effects
engagement,
emotional
reactions,
purchase
decisions.
By
utilizing
primary
data,
provides
a
systematic
framework
enhance
effectiveness
elements
in
marketing
strategies.
Язык: Английский