Management of Marketing Information
IGI Global eBooks,
Год журнала:
2025,
Номер
unknown, С. 467 - 484
Опубликована: Март 7, 2025
It
is
imperative
for
companies
to
manage
marketing
information
and
generate
customer
insights.
The
objective
analyze
requirements,
develop
information,
various
ethical
issues
associated
with
collection
generation
of
competitive
intelligence.
methodology
adopted
a
conceptual
analysis.
Companies
understand
the
importance
big
data,
artificial
intelligence,
assessment
needs,
development
information.
They
intelligence
necessity
remaining
within
domains
while
collecting
Academicians
may
requirements.
Marketing
managers
will
appreciate
systems
generating
realize
data
Язык: Английский
The review sentiment garden: Blossoming loss aversion and diminishing sensitivity across time and crisis
International Journal of Hospitality Management,
Год журнала:
2025,
Номер
129, С. 104170 - 104170
Опубликована: Март 27, 2025
Язык: Английский
Aktivitas pemasaran melalui media sosial instagram dan ekuitas merek serta pengaruhnya terhadap niat beli konsumen
Bimo Satrio Djati,
Agus Abdurrahman
Deleted Journal,
Год журнала:
2024,
Номер
2(1), С. 97 - 109
Опубликована: Июнь 15, 2024
The
purpose
of
this
research
is
to
determine
the
influence
Social
Media
Marketing
Activities
on
brand
equity;
equity
E-WOM;
E-WOM
consumer
purchasing
intentions
and
intentions.
Research
data
collection
was
carried
out
using
a
cross
sectional
approach
over
1
month
period
questionnaires
distributed
via
social
media.
Researchers
consumers
who
made
online
purchases
students
in
Yogyakarta.
analysis
tool
uses
SEM
AMOS.
results
show
that
there
significant
relationship
between
media
marketing
activities
e-wom;
There
no
e-WOM
variable
purchase
intention
intention.
Язык: Английский
Harnessing Social Media for Trend Analysis and Behavioral Understanding
Advances in linguistics and communication studies,
Год журнала:
2024,
Номер
unknown, С. 99 - 124
Опубликована: Сен. 20, 2024
Businesses
need
to
analyse
customer
behaviour
and
identify
patterns
in
order
stay
competitive
the
rapidly
evolving
commercial
landscape
of
today.
now
use
social
media
as
a
goldmine,
accessing
wealth
information
that
can
reveal
valuable
provide
deeper
understanding
client
behaviour.
Through
utilization
user-generated
content
on
platforms
like
Facebook,
Instagram,
TikTok,
Twitter,
businesses
obtain
up-to-date
insights
into
assumptions
preferences
consumers
regarding
items.
Advanced
analytical
techniques
machine
learning,
normal
dialect
preparation,
estimate
research
help
firms
sort
through
massive
volumes
data
uncover
patterns,
designs,
predict
future
consumer
Additionally,
these
coordinated
way
for
brands
engage
with
their
audience,
fostering
meaningful
relationships,
soliciting
feedback,
establishing
brand
credibility.
Язык: Английский
Development of a Brand Value Measurement Model with a Corporate Social Responsibility Perspective. A Comparative Analysis of Consumer Perception of Energy Providers in Spain and Colombia
Environmental Challenges,
Год журнала:
2024,
Номер
unknown, С. 101032 - 101032
Опубликована: Окт. 1, 2024
Язык: Английский