Development of a Brand Value Measurement Model with a Corporate Social Responsibility Perspective. A Comparative Analysis of Consumer Perception of Energy Providers in Spain and Colombia DOI Creative Commons
María Margarita Gutiérrez Gutiérrez, Juan José Perona Páez, César Augusto Ruiz–Agudelo

et al.

Environmental Challenges, Journal Year: 2024, Volume and Issue: unknown, P. 101032 - 101032

Published: Oct. 1, 2024

Language: Английский

Management of Marketing Information DOI

Pratap Chandra Mandal

IGI Global eBooks, Journal Year: 2025, Volume and Issue: unknown, P. 467 - 484

Published: March 7, 2025

It is imperative for companies to manage marketing information and generate customer insights. The objective analyze requirements, develop information, various ethical issues associated with collection generation of competitive intelligence. methodology adopted a conceptual analysis. Companies understand the importance big data, artificial intelligence, assessment needs, development information. They intelligence necessity remaining within domains while collecting Academicians may requirements. Marketing managers will appreciate systems generating realize data

Language: Английский

Citations

0
The review sentiment garden: Blossoming loss aversion and diminishing sensitivity across time and crisis DOI
Abhinav Sharma, Seunghun Shin, Juan Luis Nicolau

et al.

International Journal of Hospitality Management, Journal Year: 2025, Volume and Issue: 129, P. 104170 - 104170

Published: March 27, 2025

Language: Английский

Citations

0
Aktivitas pemasaran melalui media sosial instagram dan ekuitas merek serta pengaruhnya terhadap niat beli konsumen DOI Creative Commons

Bimo Satrio Djati,

Agus Abdurrahman

Deleted Journal, Journal Year: 2024, Volume and Issue: 2(1), P. 97 - 109

Published: June 15, 2024

The purpose of this research is to determine the influence Social Media Marketing Activities on brand equity; equity E-WOM; E-WOM consumer purchasing intentions and intentions. Research data collection was carried out using a cross sectional approach over 1 month period questionnaires distributed via social media. Researchers consumers who made online purchases students in Yogyakarta. analysis tool uses SEM AMOS. results show that there significant relationship between media marketing activities e-wom; There no e-WOM variable purchase intention intention.

Language: Английский

Citations

0
Harnessing Social Media for Trend Analysis and Behavioral Understanding DOI
Ambeshwar Kumar, M. Lakshmi, R. Manikandan

et al.

Advances in linguistics and communication studies, Journal Year: 2024, Volume and Issue: unknown, P. 99 - 124

Published: Sept. 20, 2024

Businesses need to analyse customer behaviour and identify patterns in order stay competitive the rapidly evolving commercial landscape of today. now use social media as a goldmine, accessing wealth information that can reveal valuable provide deeper understanding client behaviour. Through utilization user-generated content on platforms like Facebook, Instagram, TikTok, Twitter, businesses obtain up-to-date insights into assumptions preferences consumers regarding items. Advanced analytical techniques machine learning, normal dialect preparation, estimate research help firms sort through massive volumes data uncover patterns, designs, predict future consumer Additionally, these coordinated way for brands engage with their audience, fostering meaningful relationships, soliciting feedback, establishing brand credibility.

Language: Английский

Citations

0
Development of a Brand Value Measurement Model with a Corporate Social Responsibility Perspective. A Comparative Analysis of Consumer Perception of Energy Providers in Spain and Colombia DOI Creative Commons
María Margarita Gutiérrez Gutiérrez, Juan José Perona Páez, César Augusto Ruiz–Agudelo

et al.

Environmental Challenges, Journal Year: 2024, Volume and Issue: unknown, P. 101032 - 101032

Published: Oct. 1, 2024

Language: Английский

Citations

0