Mediating effects on the relationship between perceived service quality and public library app loyalty during the COVID-19 era

Journal of Retailing and Consumer Services, Год журнала: 2022, Номер 67, С. 102960 - 102960

Опубликована: Фев. 12, 2022

Язык: Английский

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Text mining approach to explore determinants of grocery mobile app satisfaction using online customer reviews

Journal of Retailing and Consumer Services, Год журнала: 2023, Номер 73, С. 103363 - 103363

Опубликована: Апрель 26, 2023

Язык: Английский

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Digital transformation: A multidisciplinary perspective and future research agenda

International Journal of Consumer Studies, Год журнала: 2024, Номер 48(2)

Опубликована: Фев. 13, 2024

Abstract Digital transformation has had an unprecedented influence on all sectors of business over the last decade. We are now entering era characterized by extensive digital businesses, society, and consumers. Therefore, become a pivotal focus for organizations across various in recent years. Despite differing scholarly perspectives concept elements transformation, consensus exists that it significantly impacts consumer decisions necessitates organizational adaptation. Recent challenges such as COVID‐19 pandemic have further accelerated need its effects This editorial perspective this most important topic to establish future research agenda encompassing dimensions transformation. The purpose is review from multidisciplinary viewpoint provide insights into several key domains—Internet‐of‐Things, social media, mobile apps, artificial intelligence, augmented virtual reality, metaverse, corporate responsibility—that poised fuel pace Each domain analyzed through lens introduction, role, importance, multifaceted impact, conclusions. Future directions suggested.

Язык: Английский

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Nitty-gritties of customer experience in metaverse retailing

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 79, С. 103876 - 103876

Опубликована: Апрель 30, 2024

Язык: Английский

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Consequences of personalized product recommendations and price promotions in online grocery shopping

Journal of Retailing and Consumer Services, Год журнала: 2022, Номер 69, С. 103088 - 103088

Опубликована: Авг. 12, 2022

Shopping convenience can be turned into a competitive advantage for online grocery retailers. Consequently, we study how personalized product recommendations (recommendation agents) and price promotions (algorithmic pricing) compensate the negative impact that consumer's perceived cognitive effort causes on loyalty. By default, relationship from efforts to attitudinal behavioral loyalty is negative, yet these results demonstrate lessen impact, while do not have such an influence. The findings contribute better understanding of marketing activities in today's data-driven retailing.

Язык: Английский

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Adoption, satisfaction, trust, and commitment of over-the-top platforms: An integrated approach

Journal of Retailing and Consumer Services, Год журнала: 2023, Номер 76, С. 103574 - 103574

Опубликована: Сен. 25, 2023

Язык: Английский

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Hyper-personalization for enhancing customer loyalty and satisfaction in Customer Relationship Management (CRM) systems

SSRN Electronic Journal, Год журнала: 2023, Номер unknown

Опубликована: Янв. 1, 2023

In the dynamic realm of customer-centric business models, organizations are increasingly adopting advanced technologies and strategies to augment capabilities Customer Relationship Management (CRM) systems. This study delves into transformative concept hyper-personalization its profound impact on enhancing customer loyalty satisfaction within CRM frameworks. Key enablers artificial intelligence (AI) machine learning (ML), which play a pivotal role in this evolution. These empower systems analyse extensive datasets, extracting valuable insights individual behaviours, preferences, needs. The incorporation predictive analytics recommendation engines allows real-time customization interactions, ensuring customers receive personalized content, product recommendations, communication channels tailored their unique profiles. paper explores tools integral strategies, underscoring importance data-driven decision-making. data platforms (CDPs) highlighted as essential that unify disparate sources create comprehensive profile. Additionally, segmentation assist categorizing based diverse criteria, facilitating targeted interactions. integration these enhances ability deliver contextually relevant experiences, fostering stronger emotional connections between brands. for involve multi-faceted approach, encompassing proactive communication, marketing campaigns, adaptive journeys. evaluates effectiveness personalization, where dynamically adjust content offers seamless experience. Furthermore, examines omnichannel hyper-personalization, exploring how various touchpoints contributes cohesive journey. By embracing can cultivate enduring relationships, ultimately driving enhanced today's competitive landscape.

Язык: Английский

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Does product involvement drive consumer flow state in the AR environment? A study on behavioural responses

Journal of Retailing and Consumer Services, Год журнала: 2023, Номер 72, С. 103279 - 103279

Опубликована: Фев. 1, 2023

Understanding consumers' behavioural responses is crucial to improve the usage of augmented reality (AR) by retailers. Both in online and offline retail market, AR enhances shopping experiences offering them enjoyable immersive information about products services. This paper explores measuring role played product involvement affecting flow experience. To this end, study employs a quantitative approach based on data collected from August September 2022. Results show that with affects their experience, along intentions terms purchase intention visit retailer's website recommend or share In addition, latter two variables mediate relationship between experience loyalty, showing interesting insights high-body-involvement products. The ends highlighting main theoretical managerial implications these results, scope for further research.

Язык: Английский

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Sensory brand experience and brand loyalty: Mediators and gender differences

Acta Psychologica, Год журнала: 2024, Номер 244, С. 104191 - 104191

Опубликована: Фев. 15, 2024

Sensory brand experience is a fundamental and central experience. Its influencing mechanism on outcome variables still needs to be clarified. This study proposed new SEM model explore the from sensory loyalty tested it using SmartPLS 4 software. Data were gathered through web-based questionnaire survey of 304 Chinese consumers. The results show that vital in fostering loyalty. It impacts both directly indirectly. mediating effect attitude much higher than brand-self connection, which means some situations, strong emotional bond not essential for success. also reveal moderating gender relationships model. key difference male group does have mediation path while female has. expands research sheds light developing Gender differences should considered when marketing strategies. Especially women, creating experiences elicit connections has positive effects

Язык: Английский

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Augmented reality is the new digital banking – AR brand experience impact on brand loyalty

International Journal of Bank Marketing, Год журнала: 2024, Номер 42(2), С. 156 - 182

Опубликована: Янв. 10, 2024

Purpose Consumers are increasingly embracing innovative technologies for enhanced experiences. This study delves into the banking consumer brand experience through lens of augmented reality (AR). The focus is on mobile applications within financial institutions, which contribute to a more enjoyable and immersive customer experience. Specifically, research highlights utilisation by Pakistani bank examines its influence loyalty sustained engagement, with particular emphasis AR Design/methodology/approach authors conducted comparative between married unmarried consumers sample sizes 178 172, respectively. results were analysed structural equation modelling using SmartPLS. Findings study's outcomes show that category positive higher than one. an excellent opportunity sector in Pakistan invest technologies. Originality/value current investigates from perspective technology contributes literature.

Язык: Английский

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