2022 5th International Conference on Engineering Technology and its Applications (IICETA),
Год журнала:
2023,
Номер
unknown, С. 797 - 801
Опубликована: Июль 15, 2023
Everyone
and
every
business
has
been
profoundly
impacted
by
social
media
to
the
point
where
it
can
no
longer
be
ignored.
Its
growth
meteoric
in
market
around
globe.
E-commerce
sites'
ability
facilitate
interaction
between
vendors
buyers
is
becoming
increasingly
important
framework
of
current
digital
revolution.
The
most
popular
type
app
was
media,
followed
games,
shopping,
messaging.
primary
objective
provide
a
comprehensive
overview
research
conducted
on
particular
topic.
It
also
establish
context
for
topic
demonstrating
how
builds
past
work.
This
paper
searched
pertinent
literature
using
databases
such
as
Google
Scholar,
PubMed,
Scopus,
etc.
They
employ
keywords
criteria
identify
articles.
identified
papers
undergo
screening
based
their
titles
abstracts.
relevant
results
are
chosen
full-text
viewing.
text
emphasizes
significance
evolution
e-commerce
need
businesses
adapt
utilize
these
platforms
successful
consumer
engagement,
brand
development,
overall
growth.
Psychology and Marketing,
Год журнала:
2024,
Номер
41(7), С. 1574 - 1596
Опубликована: Март 21, 2024
Abstract
The
rapid
evolution
of
digital
marketing
underscores
a
critical
tension
between
personalization
and
privacy,
exacerbated
by
advances
in
data
technologies
artificial
intelligence.
This
study
delves
into
the
personalization‐privacy
paradox,
emphasizing
dichotomy
consumer
behavior—desiring
customized
interactions
while
guarding
personal
data.
We
explore
how
happiness
with
internet
(HWI)
influences
users'
willingness
to
disclose
information
on
social
media,
employing
exchange
theory
as
our
conceptual
framework.
Our
research
develops
tests
model
that
investigates
psychological
mechanisms
driving
information‐sharing
behaviors
including
moderating
roles
trust
beliefs
collection
concerns.
By
examining
mediating
effect
posting
frequency
relationship
HWI
disclosure
for
personalization,
findings
contribute
understanding
complex
interplay
happiness,
privacy
concerns,
coined
transformative
calculus.
enriches
calculus
theories,
providing
valuable
implications
marketers
aiming
navigate
balance
suggesting
strategies
enhance
user
engagement
without
compromising
standards.
Journal of Information Technology & Politics,
Год журнала:
2025,
Номер
unknown, С. 1 - 19
Опубликована: Янв. 9, 2025
The
proliferation
of
mobile
short
video
apps
has
transformed
the
dynamics
discourse
circulation
in
contemporary
society.
However,
limited
research
been
conducted
on
this
phenomenon.
This
exploratory
study
employs
topic
modeling
and
social
network
analysis
to
examine
patterns
within
popular
content
(n
=
10,000)
China's
leading
apps,
Douyin
Kuaishou.
reveals
two
primary
patterns:
"positive
energy"
"fun."
Remarkably,
these
videos
are
predominantly
produced
by
institutional-certified
creators,
including
government
departments
Chinese
state-affiliated
media,
exerting
a
significant
influence
mainstream
discourse.
These
serve
as
essential
instruments
for
disseminate
information
shape
public
opinion
through
media
platforms
considerable
degree.
tension
between
"fun"
reflects
intricate
nature
under
logic.
complexity
is
shaped
entertainment-oriented
platforms,
regulation,
audience
preferences,
promotion
values
