Short video creation and traffic investment decision in social e-commerce platforms

Omega, Год журнала: 2024, Номер 128, С. 103129 - 103129

Опубликована: Июнь 5, 2024

Язык: Английский

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Selling mode selection and AI service strategy in an E-commerce platform supply chain

Computers & Industrial Engineering, Год журнала: 2024, Номер 197, С. 110560 - 110560

Опубликована: Сен. 10, 2024

Язык: Английский

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Examining between-website bias in online physician platforms: an empirical investigation based on patient reviews

Kybernetes, Год журнала: 2025, Номер unknown

Опубликована: Март 24, 2025

Purpose This study aims at revealing discrepancies in characteristics and patient concerns among different online physician platforms. Design/methodology/approach An integrated Latent–Dirichlet Allocation (LDA), backpropagation neural network (BPNN) importance-performance analysis (IPA) text-mining approach is proposed to compare both review ratings contents of reviews across information-driven transaction-driven Findings Approximately 240,000 from platforms were analyzed, 4 insights yielded. First, physicians’ are generally higher less dispersed on than ones. Second, platform exhibit polarity, subjectivity, diversity shorter lengths those Third, offer the most readable content. Fourth, users prioritize efficiency attributes, while gravitate towards interpersonal attributes. Practical implications These findings assist understanding users’ implementing tailored business strategies. Originality/value an LDA-BPNN-IPA method for text mining analysis, categorized into according corresponding characteristics, considering simultaneously analyzing patients’ satisfaction conditions using LDA-IPA approach.

Язык: Английский

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Disentangling the impact of virtual experience on advertising outcomes through the lens of human-computer interaction

Journal of Marketing Communications, Год журнала: 2025, Номер unknown, С. 1 - 23

Опубликована: Март 27, 2025

Язык: Английский

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