Understanding factors affecting social commerce purchase behavior: A longitudinal perspective

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 78, С. 103751 - 103751

Опубликована: Фев. 20, 2024

Язык: Английский

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Impact of government fund policy and blockchain technology on closed-loop supply chains in textile and apparel industry

Journal of Cleaner Production, Год журнала: 2023, Номер 434, С. 140037 - 140037

Опубликована: Дек. 4, 2023

Язык: Английский

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Understanding how customer social capital accumulation in brand communities: A gamification affordance perspective

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 78, С. 103761 - 103761

Опубликована: Фев. 16, 2024

Язык: Английский

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The Impact of Eco-Friendly Practices on Generation Z’s Green Image, Brand Attachment, Brand Advocacy, and Brand Loyalty in Coffee Shop

Sustainability, Год журнала: 2024, Номер 16(8), С. 3126 - 3126

Опубликована: Апрель 9, 2024

This study examined eco-friendly practices (EFPs), green image, and brand attachment to identify antecedents that affect coffee shop consumers’ advocacy loyalty, targeting Generation Z, who are emerging as the primary agents of consumption. In particular, we applied only tangible EFPs consumers can observe a clear relationship between perceptions consumer behavior. is most significant difference from previous studies. this study, 287 people responded they had visited Starbucks, which was selected be investigated through pilot test, were used sample. As result verification, demonstrated positive influence on image attachment, appeared have effect attachment. Brand confirmed an antecedent strengthens loyalty. contributes literature environmental friendliness in hospitality industry establish sustainable, marketing strategies food service business.

Язык: Английский

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The impact of online consumer review confusion on online shopping cart abandonment: A mediating role of perceived risk and moderating role of mindfulness

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 81, С. 103941 - 103941

Опубликована: Июнь 18, 2024

Язык: Английский

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Engage to co-create! The drivers of brand co-creation on social commerce

Marketing Intelligence & Planning, Год журнала: 2024, Номер unknown

Опубликована: Март 11, 2024

Purpose Consumers nowadays are no longer bystanders in the process of production but proactive collaborators with power to co-create value brands. This study aims explore impact social commerce on co-creation brand a setting. Design/methodology/approach A questionnaire survey was conducted online gather 300 eligible responses. The data were empirically validated using partial least squares structural equation modelling (PLS-SEM) method. Findings results indicated that engagement (BEN) is vital (BCC) commerce, which could be driven by social-hedonic (SHV) and information sharing (SIS). Research limitations/implications stresses influence consumer autonomy BCC probing role SIS. Moreover, considering prevailing trend media, this offers nuanced perspective values from viewpoint SHV. Practical implications may serve as useful guide for practitioners improve their digital outreach strategy forge stronger relationships, encourage further engagements promote within community. Originality/value examines effect relationship quality (RQU) BEN through relational viewpoint.

Язык: Английский

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Atmospherics fosters customer loyalty: Exploring the mediating effects of memorable customer experience and customer satisfaction in factory outlet malls in Taiwan

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 80, С. 103936 - 103936

Опубликована: Май 30, 2024

Язык: Английский

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Cultivating Sustainability: Harnessing Open Innovation and Circular Economy Practices for Eco-Innovation in Agricultural SMEs

Journal of Open Innovation Technology Market and Complexity, Год журнала: 2025, Номер unknown, С. 100494 - 100494

Опубликована: Фев. 1, 2025

Язык: Английский

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Twenty years of social media marketing: A systematic review, integrative framework, and future research agenda

International Journal of Management Reviews, Год журнала: 2023, Номер 26(3), С. 435 - 457

Опубликована: Дек. 30, 2023

Abstract Social media has been around for 20 years and profoundly affected the dynamics of interactions between companies customers. Studies have increasingly focused on how firms effectively use social in their marketing strategies. However, literature appears highly fragmented. Scholars tended to investigate individual facets (SMM) behaviours, adopting a narrow perspective antecedents outcomes. This approach hinders comprehensive understanding overall phenomenon. Against this background, we conducted systematic review (SLR) 169 articles develop causal‐chain framework based inputs, contingency factors, outputs illustrate interrelationships among different research constructs explored so far. contributes overcoming isolated perspectives firms’ SMM that characterized extant knowledge, thus offering clarity an overarching view firms. The findings also provide concrete guidance future endeavours area.

Язык: Английский

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Live streaming and livelihoods: Decoding the creator Economy's influence on consumer attitude and digital behavior

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 78, С. 103753 - 103753

Опубликована: Фев. 7, 2024

Язык: Английский

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