Factors influencing consumers' willingness to pay a price premium and purchase frequency for organic food: a generational difference perspective

British Food Journal, Год журнала: 2025, Номер unknown

Опубликована: Фев. 12, 2025

Purpose This study applies the stimulus-organism-response (SOR) model and theory of consumption value to examine effects natural content, environmental concern, availability on consumers' willingness pay a price premium purchase frequency for organic food. It also ranks relative importance these factors assesses generational differences. Design/methodology/approach Using purposive sampling survey 435 Gen-Y Gen-Z consumers in Mainland China. The data were analyzed using partial least squares structural equation modeling. Findings results indicate that are significant predicting green value. Additionally, significantly affects frequency. Furthermore, impacts Finally, differences confirmed content-green value, value-purchase linkages. Originality/value contributes food literature by exploring how influences it enriches SOR identifying affect strength relationships.

Язык: Английский

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Using the Theory of Perceived Value to Determine the Willingness to Consume Foods from a Healthy Brand: The Role of Health Consciousness

Nutrients, Год журнала: 2024, Номер 16(13), С. 1995 - 1995

Опубликована: Июнь 23, 2024

Eating low amounts of healthy foods leads to high rates diet-related diseases. How can we control and reduce the increase in these diseases? One recommendations is improve nutritional competence, which means greater health consciousness. The objective present study determine influence consciousness on dimensions perceived value their impact willingness consume from a brand. Through non-experimental, cross-sectional, explanatory study, responses 518 participants (men women) who confirmed being consumers brands food were analyzed. included adults aged 18 58 years recruited using non-probability sampling. Data was collected self-report form statistically analyzed Smart PLS. findings support that awareness positively significantly influences quality value, financial social emotional value; contrary this, it detected does not brands. This contributes science by showing how theory predicts intention brands, with intervening this prediction. Therefore, concluded population consumes has experienced positive reports factors comprise foods.

Язык: Английский

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How violation of consumers’ expectations causes perceived betrayal and related behaviors: Theoretical perspectives from expectancy violation theory

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 81, С. 103961 - 103961

Опубликована: Июнь 14, 2024

Язык: Английский

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Anthropomorphic last-mile robots and consumer intention: An empirical test under a theoretical framework

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 81, С. 104028 - 104028

Опубликована: Авг. 3, 2024

Язык: Английский

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Combining healthiness and sustainability: An analysis of consumers’ preferences and willingness to pay for functional and sustainable snack bars

Future Foods, Год журнала: 2024, Номер 9, С. 100355 - 100355

Опубликована: Май 3, 2024

Despite the growing attention paid by consumers and policy makers to health sustainability issues, contribution analyzing attitude towards both healthrelated attributes of foods are lacking. This study aims investigate consumers' preferences willingness pay for sustainable functional foods, in particular snack bars with high anti-oxidant value made a production process. Results show price premium 0.30€ purchase such foods. The amount increases as income increases. Furthermore, women, health-conscious individuals those more likely try new willing bars. preferred related healthiness, while not considered relevant. present enriches literature on also providing insights practitioners.

Язык: Английский

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Shaping pro-environmental behavior through CSR messaging: Insights from the norm activation model

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 82, С. 104123 - 104123

Опубликована: Окт. 13, 2024

Язык: Английский

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Factors Influencing Green Energy Consumer Behaviour in Australia

Journal of Cleaner Production, Год журнала: 2024, Номер 460, С. 142609 - 142609

Опубликована: Май 19, 2024

This research explores the factors influencing green energy consumer behaviour in Australia by examining Australian consumers' attitudes towards from Green Perceived Value (GPV) perspective, which integrates functional, emotional, conditional, and social dimensions. The data was collected through a survey of 380 participants on Amazon Mechanical Turk. study employs factor analysis structural equation modelling to report positive energy. perception is notably centred its practical benefits, superior quality, environmental advantages. These findings suggest that marketing strategies should highlight energy's functional benefits encourage adoption. underscores necessity targeted educational campaigns aimed at younger demographics digital media importance emphasising economic benefits. Also, it recommends leveraging emotional value messaging fostering community engagement enhance attractiveness solutions. Contributing discourse adoption Australia, this advocates for inclusive policies ensure accessibility affordability diverse demographic spectrum. It calls expanded further explore GPV dimensions include potential consumers different cultural contexts. offers comprehensive framework support increasing are aligned with sustainability objectives.

Язык: Английский

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Karma-related influences on moral obligation and empathy: an ethical perspective

International Journal of Social Economics, Год журнала: 2025, Номер unknown

Опубликована: Янв. 17, 2025

Purpose This study aims to explore how the three dimensions of karma – karmic duty orientation, indifference rewards and equanimity influence empathy moral obligation, with implications for social economics. Design/methodology/approach The research was conducted on a valid sample 401 university students in Vietnam, using hierarchical regression test formulated hypotheses. Findings analysis reveals that orientation significantly enhance indicating individuals strong sense intrinsic motivation are more likely engage ethical pro-social behaviors. Equanimity not found impact or obligation significantly. Practical Organizations policymakers should focus cultivating duties, motivations resilience behavior promote responsibility sustainability ensure long-term economic stability. Originality/value contributes economics by integrating into behavior, offering fresh perspective challenges traditional models centered self-interest. provides comprehensive framework understanding principles decisions outcomes. Peer review peer history this article is available at: https://publons.com/publon/10.1108/IJSE-07-2023-0571

Язык: Английский

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Buying conspicuous organic food when it’s crowded: how social crowding and the need for self-expression influence organic food choices

Frontiers in Sustainable Food Systems, Год журнала: 2025, Номер 9

Опубликована: Янв. 31, 2025

With an expanding consumer base for organic food globally and a steadily growing interest worldwide, it is important to understand the influencing factors behind preference formation purchasing decisions. Distinguishing from previous studies, this study focuses on conspicuousness of consumption proposes new concept conspicuous consumption. This aims explore relationship between social crowding, need self-expression, Through three experimental reveals that: (1) crowding positively influences foods, (2) self-expression plays mediating role, (3) self-concept clarity moderating role. Specifically speaking, leads consumers increase their choice under with playing fully role in effect. However, effect only exists among lower levels clarity; when have higher clarity, influence non-social does not significantly differ. By highlighting uniqueness usefulness as environmental factor, can facilitate companies adjust marketing strategies different promptly, thereby

Язык: Английский

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How do children encourage their parents to adopt green consumption behaviour? - An analysis of the perspective of moral elevation

Sustainable Production and Consumption, Год журнала: 2025, Номер unknown

Опубликована: Фев. 1, 2025

Язык: Английский

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