Artificial intelligence digital employees and sustainable innovation in online retail: The mediating role of ambidextrous green innovation and the moderating role of ethical anxiety
Journal of Retailing and Consumer Services,
Год журнала:
2025,
Номер
84, С. 104235 - 104235
Опубликована: Янв. 27, 2025
Язык: Английский
Instagram’s luxury alchemy: unveiling influencer sorcery in elevating perceived product quality for high-end brands
EuroMed Journal of Business,
Год журнала:
2025,
Номер
unknown
Опубликована: Янв. 27, 2025
Purpose
This
study
investigates
the
influences
of
brands,
sources
and
congruence
on
perceived
product
quality,
as
well
role
content
creator
types
in
Instagram
influencer
marketing
for
luxury
brands.
Design/methodology/approach
The
samples
consisted
users
who
follow
creators
posted
about
A
survey
instrument
was
used
to
collect
data
from
916
respondents
were
working
age
(22–55
years
old).
Findings
analysis
showed
acceptable
fits
both
measurement
structural
models.
results
reveal
positive
effect
brand
identity
attributes,
which
influence
creator-product
fit
quality
direct
quality.
Perceived
uniqueness
acts
a
negative
driver.
Practical
implications
findings
this
guide
marketers
choosing
peers
influencers,
selecting
appropriate
emphasizing
effective
attributes.
Originality/value
identifies
novel
antecedents
part
equity,
including
drivers
obstacles.
It
also
explores
impact
types,
such
friends
and/or
acquaintances,
compared
influencers
celebrities,
offering
insights
beyond
previous
research.
Язык: Английский
The Role of Greenfluencers’ Communication in Overcoming Consumers’ Barriers to Circular Economy: An Explorative Study on @Eco.narratrice
Sustainability,
Год журнала:
2025,
Номер
17(5), С. 1994 - 1994
Опубликована: Фев. 26, 2025
Consumers
encounter
significant
psychological
and
social
barriers
that
hinder
their
participation
in
ecological
transitions.
Green
influencers
(or
Greenfluencers),
through
communication
style
perceived
credibility,
have
the
potential
to
increase
consumer
awareness
engagement
with
circular
practices.
Previous
research
has
focused
on
green
influencers’
role
eco-friendly
purchases,
but
impact
promoting
economy
behaviors
is
less
studied.
To
address
this
gap,
present
explorative
study
investigates
how
can
shape
consumers’
perceptions
of
adopting
economies.
Using
a
single
case
Italian
Greenfluencer
“@Eco.narratrice”
(Elisa
Nicoli),
paper
examines
content
creators’
obstacles
prevent
consumers
from
embracing
models
context.
Our
findings
reveal
different
effectiveness
adoption
barriers.
While
helps
reduce
like
knowledge
gaps
essentialism,
it
may
also
heighten
concerns
about
switching
costs,
inertia,
cynicism.
The
contribute
growing
literature
influencers,
offering
new
insights
into
broader
effects
This
provides
for
marketing
managers
leveraging
Greenfluencers
promote
business
models.
It
feedback
refine
strategies,
helping
them
better
CE
barriers,
particularly
areas
where
efforts
fail
achieve
desired
impact.
Язык: Английский
Navigating the power of blockchain strategy: Analysis of technology-organization-environment (TOE) framework and innovation resistance theory using PLS-SEM and ANN insights
Technological Forecasting and Social Change,
Год журнала:
2025,
Номер
214, С. 124044 - 124044
Опубликована: Фев. 28, 2025
Язык: Английский
Examining the impact of parasocial interaction and social presence on impulsive purchase in live streaming commerce context
Frontiers in Communication,
Год журнала:
2025,
Номер
10
Опубликована: Апрель 10, 2025
In
recent
years,
along
with
the
rapid
development
of
Internet
technology
and
drastic
changes
in
consumption
patterns,
live
streaming
commerce
has
gradually
become
an
emerging
business
model
that
attracts
participation
consumers.
Based
on
parasocial
interaction
social
presence
created
by
commerce,
this
study
uses
SmartPLS
software
to
exam
impact
impulsive
purchase
context.
According
empirical
analysis
407
valid
questionnaire
data
from
China
through
online
survey,
consumers’
anxiety
fear
missing
out
have
a
significant
positive
effect
interaction,
while
their
narrative
involvement
non-significant
interaction.
Social
significantly
purchase.
Consumers’
smartphone
addiction
had
presence.
This
extends
existing
research
findings
regarding
consumer
commerce.
addition,
provides
evidence
mediate
relationship
between
characteristics
Язык: Английский
Delight my brain and my eyes: Credibility and aesthetic judgments of endorsers
Journal of Retailing and Consumer Services,
Год журнала:
2025,
Номер
84, С. 104217 - 104217
Опубликована: Янв. 13, 2025
Язык: Английский
A framework for understanding the path to achieve high resilience of maritime supply chain
Scientific Reports,
Год журнала:
2025,
Номер
15(1)
Опубликована: Янв. 20, 2025
In
recent
years,
a
significant
rise
in
international
sudden
risk
events
has
resulted
impacts
and
disruptions
to
maritime
supply
chains
(MSC).
The
resilience
of
garnered
attention
from
the
academic,
industrial,
government
sectors.
paper
proposes
methodological
framework
based
on
structural
equation
model
(SEM),
Necessary
Condition
Analysis
(NCA),
fuzzy
set
qualitative
comparative
analysis
(fsQCA),
utilizes
questionnaire
data
industry
China
evaluate
MSC.
computational
results
indicate
that:
(1)
high
MSC
is
result
synergistic
interaction
among
multiple
factors,
these
factors
boost
through
diverse
paths;
(2)
There
are
four
pathways
for
resilience:
'collaboration
+
carbon
reduction
digitization'
path,
'early
warning
collaboration'
'agility
early
warning'
'carbon
reduction'
path;
(3)
Digitization
level
can
play
catalytic
role
increasing
by
helping
other
factors.
This
reveals
routes
enhance
MSC,
which
instruct
members
choose
correct
management
strategies
their
existing
resources
situations
help
both
practitioners
researchers
understand
more
detail
various
dimensions
nuances
context
Язык: Английский
Fuzzy normalization-based Multi-Attributive Border Approximation Area Comparison
Engineering Applications of Artificial Intelligence,
Год журнала:
2024,
Номер
141, С. 109736 - 109736
Опубликована: Дек. 4, 2024
Язык: Английский
Applications of Classical, Pairwise, and Hierarchical MCDM Techniques in Marketing Management
Advances in marketing, customer relationship management, and e-services book series,
Год журнала:
2024,
Номер
unknown, С. 49 - 74
Опубликована: Дек. 13, 2024
Marketing
professionals
collect
data
from
numerous
sources,
place
them
into
variables,
and
subject
to
various
statistical
analytical
tools
arrive
at
decisions.
Due
the
complexity
of
decision-making
due
complex
criteria,
a
branch
called
multiple-criteria
(MCDM)
techniques
is
used.
While
variants
MCDMs
are
available,
this
chapter
focuses
on
three
–
Classical
methods,
Pairwise
comparison,
Hierarchical
methods.
methods
used
when
direct
measurements
available
have
simple
decision
structure.
CBA,
SMART,
MAVT,
WSM/WPM
popular
techniques.
Comparison
preferred
there
relationships
in
which
many
criteria
qualitative
require
expert
judgment.
AHP,
ANP,
BWM,
FUCOM
class.
As
technologies
progress,
new
MCDM
that
can
be
applied
other
disciplines
will
evolve.
Decision
makers
(DMs)
benefit
understanding
use
applications
these
marketing
scenarios.
Язык: Английский