Journal of Infrastructure Policy and Development,
Год журнала:
2024,
Номер
8(8), С. 4894 - 4894
Опубликована: Авг. 8, 2024
This
study
investigates
the
significance
of
data
analytics
in
digital
marketing
for
sustainable
business
growth.
Data
has
become
an
indispensable
instrument
world
marketing,
offering
organisations
means
to
achieve
growth
while
minimising
their
environmental
impact.
We
gathered
from
273
and
consultants,
chosen
expertise
channels
analytics,
using
a
survey
research
design.
The
questionnaire,
which
was
validated
through
expert
review
pilot
testing,
assessed
relationship
between
utilization
its
impact
on
competitive
advantage
optimization.
conducted
statistical
analyses,
including
descriptive
inferential
statistics,
SPSS
version
25.0.
Findings
reveal
significant
correlation
adoption
advantage,
as
well
notable
Recommendations
emphasise
strategic
importance
customer
segmentation
predictive
leveraging
targeted
campaigns
proactive
adjustments
market
trends.
underscores
indispensability
evolving
landscape,
actionable
insights
businesses
seeking
advantage.
