Animating arousal and engagement: empirical insights into AI-enhanced robotic performances and consumer reactions

Journal of Hospitality and Tourism Technology, Год журнала: 2024, Номер 15(5), С. 737 - 768

Опубликована: Авг. 23, 2024

Purpose This study aims to apply the predictive processing theory examine influence of artificial intelligence (AI)-driven robotic performers on audience emotions and audience’s resulting electronic word-of-mouth (eWOM) behaviors during tourism service encounters. Design/methodology/approach Using a quantitative research methodology, survey responses from 339 regular customers performing arts in destinations were analyzed. The respondents recruited through Prolific, professional data collection platform. SPSS 23.0 was used for preliminary analysis, which model achieve aim proposed. SmartPLS 3 partial least squares structural equation modeling test model. Findings Interactive novel performances significantly encouraged consumers share their experiences online, thereby enhancing eWOM. However, melodic resonance had no significant impact eWOM intentions. consumers’ emotional fully mediated relationship novelty interactivity intentions but did not mediate musical elements Originality/value enriches understanding how AI-driven engagement sharing behaviors. It extends application domain consumer behavior, offering valuable insights technological innovation.

Язык: Английский

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An eye for an eye: Exploring how human-robot service attributes affect customers’ negative electronic word-of-mouth

International Journal of Hospitality Management, Год журнала: 2025, Номер 127, С. 104104 - 104104

Опубликована: Янв. 20, 2025

Язык: Английский

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Analysing Customer Preferences for AI-Enabled Service Robot’s Physical Appearance in the Tourism and Hospitality Industry: Insights and Exploration

Tourism Planning & Development, Год журнала: 2025, Номер unknown, С. 1 - 18

Опубликована: Фев. 10, 2025

Язык: Английский

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Drivers for the adoption of integrated sustainable green lean six sigma agile service system (ISGLSASS) in the service organizations

Sustainable Futures, Год журнала: 2025, Номер unknown, С. 100571 - 100571

Опубликована: Март 1, 2025

Язык: Английский

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User Experience Comparison of a Social Robot vs. Info Terminal in Citizen Services

Lecture notes in computer science, Год журнала: 2025, Номер unknown, С. 12 - 23

Опубликована: Янв. 1, 2025

Язык: Английский

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