Опубликована: Янв. 1, 2024
Язык: Английский
Journal of Lifestyle and SDGs Review, Год журнала: 2025, Номер 5(3), С. e05440 - e05440
Опубликована: Март 10, 2025
Objective: This study examines the application of Behavioral Reasoning Theory (BRT) framework in e-business adoption within small and medium-sized enterprises (SMEs) food beverage (FnB) sector. It aims to address gaps understanding how cognitive reasoning influences technology adoption, particularly emerging economies. research aligns with sustainable development goal no poverty by exploring digital transformation SMEs can drive economic growth job creation, fostering financial stability among business owners workers. Furthermore, it supports Industry, Innovation, Infrastructure emphasizing role platforms strengthening resilience competitiveness, while advocating for partnerships goals through collaboration between policymakers, providers, industry stakeholders enhance adoption. Method: A bibliometric analysis a systematic literature review (SLR) were conducted on 519 peer-reviewed articles. Articles selected based relevance BRT, SMEs, focus identifying frameworks, trends, existing gaps. Results Discussion: While there is growing interest BRT studies, especially markets, limited links FnB SMEs. Only nine studies applied broadly, minimal negligible attention Research Implications: Insights from this guide policymakers providers design frameworks addressing SMEs' specific challenges adopting e-business. emphasizes potential creating targeted training, support systems, strategies Originality/Value: first systematically applications sector, highlighting significant providing roadmap future practical applications. underscores untapped advance
Язык: Английский
Процитировано
0
BMC Nursing, Год журнала: 2024, Номер 23(1)
Опубликована: Дек. 18, 2024
Integrating Artificial Intelligence (AI) in nursing practice is revolutionising healthcare by enhancing clinical decision-making and patient care. However, the adoption of AI registered nurses, especially varied settings such as Saudi Arabia, remains underexplored. Understanding facilitators barriers from perspective frontline nurses crucial for successful implementation. This study aimed to explore nurses' perspectives on Arabia propose an extended Technology Acceptance Model Nursing (TAM-AIN). A qualitative utilising focus group discussions was conducted with 48 four major facilities Al-Kharj, Arabia. Thematic analysis, guided framework, employed analyse data. Key included perceived benefits care (85%), strong organisational support (70%), comprehensive training programs (75%). Primary involved technical challenges (60%), ethical concerns regarding privacy (55%), fears job displacement (45%). These findings led development TAM-AIN, model that incorporates additional constructs alignment, readiness, threats professional autonomy. requires a holistic approach addresses technical, educational, ethical, challenges. The proposed TAM-AIN offers framework optimising integration into practice, emphasising importance nurse-centred implementation strategies. provides institutions policymakers robust tool facilitate enhance outcomes.
Язык: Английский
Процитировано
3
Technology in Society, Год журнала: 2024, Номер unknown, С. 102745 - 102745
Опубликована: Окт. 1, 2024
Язык: Английский
Процитировано
2
Current Psychology, Год журнала: 2024, Номер unknown
Опубликована: Дек. 23, 2024
Язык: Английский
Процитировано
1
Tourism and Hospitality Research, Год журнала: 2024, Номер unknown
Опубликована: Ноя. 21, 2024
This study explores the reasons (for/against) affecting Malaysian SMTHEs owners' attitudes and intentions to use digital marketing strategies using BRT. The data was collected via a survey questionnaire, PLS-SEM used assess research model. result shows that significantly affect marketing. Similarly, both “RF” such as (perceived ease of use, perceived usefulness, relative advantage, trust) “RA” (technology usage barrier, technology anxiety complexity barrier) were identified influencing owners’ intention Digital Furthermore, positively Also, showed value open change affects “RF”. Lastly, attitude mediates relationship between intention. novelty this lies in its exploration toward adopting strategies.
Язык: Английский
Процитировано
0
Journal of Hospitality and Tourism Insights, Год журнала: 2024, Номер unknown
Опубликована: Дек. 18, 2024
Purpose The purpose of this study is to investigate the reasons (for and against) affecting owners' attitudes intentions use digital marketing (DM) strategies in tourism hospitality (T&H) small medium enterprises (SMEs), by employing behavioral reasoning theory (BRT). Design/methodology/approach A survey method was used collect data from 306 T&H (SMEs) owners analyze through partial least square structural equation modelling (PLS-SEM). Findings results indicate that significantly affect DM (SMEs). “RF” as follows: perceived ease (PEU), usefulness (PU), trust professionals” “RA” technological anxiety, usage barriers (UB), complexity (PC) effect on owners’ DM. Also, it indicates openness change value affects insignificant with attitude. Practical implications findings emphasize if owners/managers, governments, policymakers overcome discourages raises knowledge about adoption DM, then intention can rise Originality/value This first owner’s attitude utilizing (BRT), technology acceptance model (TAM), innovation resistance (IRT).
Язык: Английский
Процитировано
0
Опубликована: Янв. 1, 2024
Язык: Английский
Процитировано
0