Journal of Heritage Tourism,
Год журнала:
2024,
Номер
19(3), С. 365 - 379
Опубликована: Фев. 5, 2024
Tourists
frequently
research,
plan,
and
reflect
on
their
travel
experiences
online
via
social
networking
sites
(SNSs).
While
past
tourism
research
suggests
that
differences
exist
in
the
type
of
content
shared
by
tourists
different
SNSs,
there
is
little
comparing
tourist-generated
(TGC)
or
user-generated
photographs
(UGPs)
from
multiple
SNSs.
To
address
this
gap
literature,
current
study
utilized
a
visual
analysis
media
images
Instagram,
Pinterest,
Flickr,
TripAdvisor
order
to
compare
these
platforms
messages
they
communicate
about
heritage
tourist
destination
Mission
San
José
located
Antonio,
Texas,
United
States.
Employing
case
approach
single
allowed
for
exploration
how
can
be
visualized
differently
across
SNSs
are
used
ways
tourists,
historic
narratives
communicated
contemporary
spaces.
Study
findings
establish
importance
analyzing
because
each
site
offers
unique
perspective
destination.
These
have
implications
marketers
researchers
attempting
leverage
better
understand
perceived
image,
particularly
Psychology and Marketing,
Год журнала:
2023,
Номер
40(7), С. 1299 - 1315
Опубликована: Апрель 15, 2023
Abstract
Brands
are
increasingly
struggling
to
establish
and
maintain
strong
relationships
with
their
customers.
But
such
relationship
status
is
rare,
consumers
often
relationship‐averse
or
satisfied
the
quo.
Drawing
upon
construal
level
theory
(CLT)
consumer–brand
(CBR)
literature,
this
study
provides
empirical
support
for
connection
between
CBRs
social
distance
demonstrates
that
changes
in
foster
variation
of
consumers'
preferences
primary
secondary
product
features,
which
reflects
varying
levels
distances
(study
1).
Furthermore,
we
assessed
whether
congruency
can
contribute
more
favorable
evaluations.
Studies
2
3
reveal
when
socially
close
brands,
attributes
(low‐level
construal)
exert
a
higher
impact
on
assessments,
whereas
distant
from
brand,
price
(high‐level
exerts
greater
Additionally,
unlike
common
belief
high
prices
lead
perceived
quality,
our
findings
suggest
positive
perception
attribute
low‐priced
products
leads
These
results
indicate
marketers
nurture
existing
developing
communication
strategy
achieve
better
consumer
Journal of Travel Research,
Год журнала:
2024,
Номер
63(8), С. 1847 - 1869
Опубликована: Апрель 27, 2024
Despite
numerous
studies
that
adopt
text
analysis
in
tourism
and
hospitality
published
the
past
decade,
a
comprehensive
review
of
this
topic
is
still
lacking.
This
study
endeavors
to
bridge
gap
by
conducting
systematic
research
top
five
journals
between
2013
2023.
From
thematic
perspective,
paper
provides
an
elaborate
description
how
data
can
be
utilized
for
prediction
understanding
purposes.
Specifically,
scenarios
encompass
hotels,
destinations,
restaurants,
while
aspect
focuses
on
tourists,
firms,
academic
researches
within
domain.
methodological
offers
in-depth
exploration
sources,
tools
or
methodologies,
processing
procedures,
commonly
metrics
analysis.
The
concludes
proposing
summary
framework
highlighting
future
trends,
opportunities,
challenges
Journal of Travel Research,
Год журнала:
2024,
Номер
unknown
Опубликована: Май 30, 2024
Previous
research
overwhelmingly
emphasizes
discrepancies
in
constructing
destination
images
from
different
stakeholders
but
ignores
the
potential
attempt
for
convergence.
From
perspective
of
symbolic
convergence
theory,
this
study
explores
how
tourism
co-create
with
photos
on
social
media
by
occupying
roles.
A
blended
approach
combining
content
and
thematic
analysis
is
employed
to
analyze
submitted
text
a
branding
project
Macau.
Results
show
that
themes
tourist-generated
reflect
contrasting
Macau—a
peaceful
versus
hedonistic
destination.
Nonetheless,
these
do
not
lead
disjointed
overall
image
bring
unique
pieces
complete
puzzle,
which
contributes
favorable
appeal.
In
co-creation
process,
management
organization
(DMO)
selects
according
its
strategic
goals,
while
online
viewers
express
their
love
support
through
posting
comments.
Journal of Heritage Tourism,
Год журнала:
2024,
Номер
19(3), С. 365 - 379
Опубликована: Фев. 5, 2024
Tourists
frequently
research,
plan,
and
reflect
on
their
travel
experiences
online
via
social
networking
sites
(SNSs).
While
past
tourism
research
suggests
that
differences
exist
in
the
type
of
content
shared
by
tourists
different
SNSs,
there
is
little
comparing
tourist-generated
(TGC)
or
user-generated
photographs
(UGPs)
from
multiple
SNSs.
To
address
this
gap
literature,
current
study
utilized
a
visual
analysis
media
images
Instagram,
Pinterest,
Flickr,
TripAdvisor
order
to
compare
these
platforms
messages
they
communicate
about
heritage
tourist
destination
Mission
San
José
located
Antonio,
Texas,
United
States.
Employing
case
approach
single
allowed
for
exploration
how
can
be
visualized
differently
across
SNSs
are
used
ways
tourists,
historic
narratives
communicated
contemporary
spaces.
Study
findings
establish
importance
analyzing
because
each
site
offers
unique
perspective
destination.
These
have
implications
marketers
researchers
attempting
leverage
better
understand
perceived
image,
particularly
