Let’s see the whole picture: a multi-platform visual analysis of historic Mission San José on Instagram, Pinterest, Flickr, and TripAdvisor DOI

Melissa McMullen

Journal of Heritage Tourism, Journal Year: 2024, Volume and Issue: 19(3), P. 365 - 379

Published: Feb. 5, 2024

Tourists frequently research, plan, and reflect on their travel experiences online via social networking sites (SNSs). While past tourism research suggests that differences exist in the type of content shared by tourists different SNSs, there is little comparing tourist-generated (TGC) or user-generated photographs (UGPs) from multiple SNSs. To address this gap literature, current study utilized a visual analysis media images Instagram, Pinterest, Flickr, TripAdvisor order to compare these platforms messages they communicate about heritage tourist destination Mission San José located Antonio, Texas, United States. Employing case approach single allowed for exploration how can be visualized differently across SNSs are used ways tourists, historic narratives communicated contemporary spaces. Study findings establish importance analyzing because each site offers unique perspective destination. These have implications marketers researchers attempting leverage better understand perceived image, particularly

Language: Английский

Consumer–brand relationships and social distance: A construal level theory perspective DOI
Jing Luan, Raffaele Filieri, Jie Xiao

et al.

Psychology and Marketing, Journal Year: 2023, Volume and Issue: 40(7), P. 1299 - 1315

Published: April 15, 2023

Abstract Brands are increasingly struggling to establish and maintain strong relationships with their customers. But such relationship status is rare, consumers often relationship‐averse or satisfied the quo. Drawing upon construal level theory (CLT) consumer–brand (CBR) literature, this study provides empirical support for connection between CBRs social distance demonstrates that changes in foster variation of consumers' preferences primary secondary product features, which reflects varying levels distances (study 1). Furthermore, we assessed whether congruency can contribute more favorable evaluations. Studies 2 3 reveal when socially close brands, attributes (low‐level construal) exert a higher impact on assessments, whereas distant from brand, price (high‐level exerts greater Additionally, unlike common belief high prices lead perceived quality, our findings suggest positive perception attribute low‐priced products leads These results indicate marketers nurture existing developing communication strategy achieve better consumer

Language: Английский

Citations

13

Text Analysis in Tourism and Hospitality: A Comprehensive Review DOI
Jian-Wu Bi,

Xue-Er Zhu,

Tianyu Han

et al.

Journal of Travel Research, Journal Year: 2024, Volume and Issue: 63(8), P. 1847 - 1869

Published: April 27, 2024

Despite numerous studies that adopt text analysis in tourism and hospitality published the past decade, a comprehensive review of this topic is still lacking. This study endeavors to bridge gap by conducting systematic research top five journals between 2013 2023. From thematic perspective, paper provides an elaborate description how data can be utilized for prediction understanding purposes. Specifically, scenarios encompass hotels, destinations, restaurants, while aspect focuses on tourists, firms, academic researches within domain. methodological offers in-depth exploration sources, tools or methodologies, processing procedures, commonly metrics analysis. The concludes proposing summary framework highlighting future trends, opportunities, challenges

Language: Английский

Citations

5

How Do Tourism Stakeholders Co-Create Destination Images with Photos on Social Media? DOI
Yuchen Zhao, Elizabeth Agyeiwaah

Journal of Travel Research, Journal Year: 2024, Volume and Issue: unknown

Published: May 30, 2024

Previous research overwhelmingly emphasizes discrepancies in constructing destination images from different stakeholders but ignores the potential attempt for convergence. From perspective of symbolic convergence theory, this study explores how tourism co-create with photos on social media by occupying roles. A blended approach combining content and thematic analysis is employed to analyze submitted text a branding project Macau. Results show that themes tourist-generated reflect contrasting Macau—a peaceful versus hedonistic destination. Nonetheless, these do not lead disjointed overall image bring unique pieces complete puzzle, which contributes favorable appeal. In co-creation process, management organization (DMO) selects according its strategic goals, while online viewers express their love support through posting comments.

Language: Английский

Citations

5

Customer experience with standard and premium Peer-To-Peer offerings: A mixed-method combining text analytics and qualitative analysis DOI Creative Commons
Raffaele Filieri,

Salma Alguezaui,

Francesco Galati

et al.

Journal of Business Research, Journal Year: 2023, Volume and Issue: 167, P. 114128 - 114128

Published: July 16, 2023

Language: Английский

Citations

11

Let’s see the whole picture: a multi-platform visual analysis of historic Mission San José on Instagram, Pinterest, Flickr, and TripAdvisor DOI

Melissa McMullen

Journal of Heritage Tourism, Journal Year: 2024, Volume and Issue: 19(3), P. 365 - 379

Published: Feb. 5, 2024

Tourists frequently research, plan, and reflect on their travel experiences online via social networking sites (SNSs). While past tourism research suggests that differences exist in the type of content shared by tourists different SNSs, there is little comparing tourist-generated (TGC) or user-generated photographs (UGPs) from multiple SNSs. To address this gap literature, current study utilized a visual analysis media images Instagram, Pinterest, Flickr, TripAdvisor order to compare these platforms messages they communicate about heritage tourist destination Mission San José located Antonio, Texas, United States. Employing case approach single allowed for exploration how can be visualized differently across SNSs are used ways tourists, historic narratives communicated contemporary spaces. Study findings establish importance analyzing because each site offers unique perspective destination. These have implications marketers researchers attempting leverage better understand perceived image, particularly

Language: Английский

Citations

4