European Journal of Innovation Management,
Год журнала:
2024,
Номер
unknown
Опубликована: Дек. 30, 2024
Purpose
This
study
aims
to
investigate
the
impact
of
digital
technologies
on
enhancing
visitor
engagement
and
behavioral
intentions
in
cultural
heritage
settings
within
metaverse.
Design/methodology/approach
The
work
proposes
an
extended
version
theory
planned
behavior
(TPB)
factors
influencing
individuals’
intention
engage
metaverse
experiences
sites.
To
this
aim,
research
employs
a
quantitative
approach,
utilizing
questionnaire
collect
data
from
participants.
We
selected
280
valid
responses
tourists.
Then,
structural
equation
model
(SEM)
was
developed
analyze
relationships
between
TPB
novel
constructs,
namely
utilitarian
value,
hedonic
value
social
endogenous
latent
variable
intention.
Findings
results
emphasize
that
participate
sites
relies
multifaceted
process.
All
are
supported,
except
influence
perceived
control
experiences.
Originality/value
originality
lies
its
exploration
hedonic,
values
visitors’
context
museums.
Journal of Hospitality and Tourism Technology,
Год журнала:
2024,
Номер
unknown
Опубликована: Ноя. 15, 2024
Purpose
This
paper
aims
to
compare
the
differences
between
single-
and
multi-person
interactions
in
virtual
tourism,
underpinned
by
stimulus-organism-response
(S-O-R)
framework
media
richness
theory
(MRT).
Design/methodology/approach
In
this
study,
quantitative
data
gathered
from
questionnaires
applied
558
individuals
was
analyzed
using
partial
least
squares
structural
equation
modeling.
The
moderating
role
of
interaction
type
tested
through
multigroup
analysis
(MGA).
Findings
results
showed
that
vividness
positively
influenced
telepresence,
perceived
attractiveness
authentic
experiences;
telepresence
affected
experiences
attractiveness;
impacted
willingness
visit
both
groups.
A
difference
detected
two
groups
perceptions
were
more
easily
transformed
into
a
group.
Interaction
moderated
effect
on
telepresence.
had
significant
among
those
who
participated
tourism
together.
Originality/value
model
developed
explain
how
considering
relationships
reality,
as
well
social
aspect.
European Journal of Innovation Management,
Год журнала:
2024,
Номер
unknown
Опубликована: Дек. 30, 2024
Purpose
This
study
aims
to
investigate
the
impact
of
digital
technologies
on
enhancing
visitor
engagement
and
behavioral
intentions
in
cultural
heritage
settings
within
metaverse.
Design/methodology/approach
The
work
proposes
an
extended
version
theory
planned
behavior
(TPB)
factors
influencing
individuals’
intention
engage
metaverse
experiences
sites.
To
this
aim,
research
employs
a
quantitative
approach,
utilizing
questionnaire
collect
data
from
participants.
We
selected
280
valid
responses
tourists.
Then,
structural
equation
model
(SEM)
was
developed
analyze
relationships
between
TPB
novel
constructs,
namely
utilitarian
value,
hedonic
value
social
endogenous
latent
variable
intention.
Findings
results
emphasize
that
participate
sites
relies
multifaceted
process.
All
are
supported,
except
influence
perceived
control
experiences.
Originality/value
originality
lies
its
exploration
hedonic,
values
visitors’
context
museums.
