Cultural heritage experiences in the metaverse: analyzing perceived value and behavioral intentions DOI
Fabiana Sepe, Simone Luongo, Leonardo Di Gioia

et al.

European Journal of Innovation Management, Journal Year: 2024, Volume and Issue: unknown

Published: Dec. 30, 2024

Purpose This study aims to investigate the impact of digital technologies on enhancing visitor engagement and behavioral intentions in cultural heritage settings within metaverse. Design/methodology/approach The work proposes an extended version theory planned behavior (TPB) factors influencing individuals’ intention engage metaverse experiences sites. To this aim, research employs a quantitative approach, utilizing questionnaire collect data from participants. We selected 280 valid responses tourists. Then, structural equation model (SEM) was developed analyze relationships between TPB novel constructs, namely utilitarian value, hedonic value social endogenous latent variable intention. Findings results emphasize that participate sites relies multifaceted process. All are supported, except influence perceived control experiences. Originality/value originality lies its exploration hedonic, values visitors’ context museums.

Language: Английский

Cultural heritage experiences in the metaverse: analyzing perceived value and behavioral intentions DOI
Fabiana Sepe, Simone Luongo, Leonardo Di Gioia

et al.

European Journal of Innovation Management, Journal Year: 2024, Volume and Issue: unknown

Published: Dec. 30, 2024

Purpose This study aims to investigate the impact of digital technologies on enhancing visitor engagement and behavioral intentions in cultural heritage settings within metaverse. Design/methodology/approach The work proposes an extended version theory planned behavior (TPB) factors influencing individuals’ intention engage metaverse experiences sites. To this aim, research employs a quantitative approach, utilizing questionnaire collect data from participants. We selected 280 valid responses tourists. Then, structural equation model (SEM) was developed analyze relationships between TPB novel constructs, namely utilitarian value, hedonic value social endogenous latent variable intention. Findings results emphasize that participate sites relies multifaceted process. All are supported, except influence perceived control experiences. Originality/value originality lies its exploration hedonic, values visitors’ context museums.

Language: Английский

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