Customer Experience Creation: Determinants, Dynamics and Management Strategies

Journal of Retailing, Год журнала: 2009, Номер 85(1), С. 31 - 41

Опубликована: Янв. 14, 2009

Язык: Английский

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The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions

Journal of Marketing, Год журнала: 2002, Номер 66(2), С. 120 - 141

Опубликована: Апрель 1, 2002

Research on how store environment cues influence consumers' choice decision criteria, such as perceived merchandise value and shopping experience costs, is sparse. Especially absent research the simultaneous impact of multiple cues. The authors propose a comprehensive model that includes (1) three types (social, design, ambient) exogenous constructs, (2) various criteria (including costs heretofore have not been included in models) mediating (3) patronage intentions endogenous construct. They then empirically examine extent to which environmental assessments those assessments, turn, intentions. results two different studies provide support for model. conclude by discussing develop an agenda additional explore managerial implications.

Язык: Английский

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Hedonic shopping motivations

Journal of Retailing, Год журнала: 2003, Номер 79(2), С. 77 - 95

Опубликована: Янв. 1, 2003

Язык: Английский

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Congruency of scent and music as a driver of in-store evaluations and behavior

Journal of Retailing, Год журнала: 2001, Номер 77(2), С. 273 - 289

Опубликована: Июнь 1, 2001

Язык: Английский

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Perceived quality, emotions, and behavioral intentions: Application of an extended Mehrabian–Russell model to restaurants

Journal of Business Research, Год журнала: 2008, Номер 62(4), С. 451 - 460

Опубликована: Март 27, 2008

Язык: Английский

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Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes

Journal of Business Research, Год журнала: 2006, Номер 59(9), С. 974 - 981

Опубликована: Июнь 6, 2006

Язык: Английский

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Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context

Journal of Marketing, Год журнала: 2005, Номер 69(4), С. 26 - 43

Опубликована: Сен. 16, 2005

In this research, the authors propose that relationship between satisfaction and repurchase behavior is moderated by customer, relational, marketplace characteristics. They further hypothesize moderating effects emerge if measured as objective but not it intentions. To test for systematic differences in effects, estimate identical models using both longitudinal measures survey dependent variable. The results suggest customer contingent on of convenience, competitive intensity, involvement, household income. As predicted, are significantly different self-reported intentions behavior. conceptual framework empirical findings reinforce importance influences offer new insights enhance understanding what drives

Язык: Английский

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Customer Experience Management in Retailing: Understanding the Buying Process

Journal of Retailing, Год журнала: 2009, Номер 85(1), С. 15 - 30

Опубликована: Янв. 10, 2009

Язык: Английский

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The theme park experience: An analysis of pleasure, arousal and satisfaction

Tourism Management, Год журнала: 2004, Номер 26(6), С. 833 - 844

Опубликована: Авг. 5, 2004

Язык: Английский

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Development of a scale to measure the perceived benefits and risks of online shopping

Journal of Interactive Marketing, Год журнала: 2006, Номер 20(2), С. 55 - 75

Опубликована: Апрель 19, 2006

Язык: Английский

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