Shopping motivations on Internet: A study based on utilitarian and hedonic value

Technovation, Год журнала: 2007, Номер 27(12), С. 774 - 787

Опубликована: Май 23, 2007

Язык: Английский

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Impact of ambient odors on mall shoppers' emotions, cognition, and spending

Journal of Business Research, Год журнала: 2003, Номер 56(7), С. 529 - 539

Опубликована: Июнь 2, 2003

Язык: Английский

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Effect of experiential value on customer satisfaction with service encounters in luxury-hotel restaurants

International Journal of Hospitality Management, Год журнала: 2009, Номер 28(4), С. 586 - 593

Опубликована: Май 2, 2009

Язык: Английский

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Can A Retail Web Site be Social?

Journal of Marketing, Год журнала: 2007, Номер 71(3), С. 143 - 157

Опубликована: Июль 1, 2007

Avatars are lifelike characters created by technology. Research suggests that avatars can increase the persuasiveness of online sales channels. The authors investigate how social cues inherent in influence consumers' affect and shopping value. In Study 1, induce perceptions Web site socialness, leading to increased pleasure arousal, both which positively flow, hedonic utilitarian value, patronage intentions. 2 finds cue–induced arousal leads only for consumers who involved with product category. Moreover, on value is stronger women, flow does not lead older consumers, less important this group than their younger counterparts. findings suggest there a competitive advantage retailers use provide enhanced human connection formation emotional bonds.

Язык: Английский

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Relationships among hedonic and utilitarian values, satisfaction and behavioral intentions in the fast‐casual restaurant industry

International Journal of Contemporary Hospitality Management, Год журнала: 2010, Номер 22(3), С. 416 - 432

Опубликована: Апрель 17, 2010

Purpose The paper aims to examine the relationships among hedonic and utilitarian values, customer satisfaction behavioral intentions in fast‐casual restaurant industry. Design/methodology/approach measures were developed based on a thorough review of previous literature. Questionnaires collected classroom settings at mid‐western university USA. Anderson Gerbing's two‐step approach was employed assess measurement structural models. Findings findings indicate that values significantly influence satisfaction, has significant intentions. Utilitarian value shows greater both intention than does value. This study also reveals acts as partial mediator link between hedonic/utilitarian Research limitations/implications Study will greatly help hospitality researchers practitioners understand roles Originality/value is first explore their effect industry using Babin et al. 's two‐dimensional measure consumer

Язык: Английский

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Korea’s destination image formed by the 2002 World Cup

Annals of Tourism Research, Год журнала: 2005, Номер 32(4), С. 839 - 858

Опубликована: Окт. 1, 2005

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Store Atmospherics: A Multisensory Perspective

Psychology and Marketing, Год журнала: 2014, Номер 31(7), С. 472 - 488

Опубликована: Июнь 9, 2014

ABSTRACT Store atmospherics affect consumer behavior. This message has created a revolution in sensory marketing techniques, such that across virtually every product category, retailers and manufacturers seek to influence the consumer's “sensory experience.” The key question is how should company design its multisensory store ensure return on investment worthwhile? paper reviews scientific evidence related visual, auditory, tactile, olfactory, gustatory aspects of environment their shopping findings emphasize need for further research address retail shapes customer experience

Язык: Английский

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An Examination of Moderator Effects in the Four-Stage Loyalty Model

Journal of Service Research, Год журнала: 2006, Номер 8(4), С. 330 - 345

Опубликована: Апрель 17, 2006

Oliver’s 1997 four-stage loyalty model proposes that consists of belief, affect, intention, and action. Although this has recently been subject to empirical examination, the issue moderator variables largely neglected. This article fills void by analyzing moderating effects selected personal situational characteristics, using a sample 888 customers large do-it-yourself retailer. The results multi-group causal analysis suggest these moderators exert an influence on development different stages sequence. Specifically, age, income, education expertise, price orientation, critical incident recovery, card membership are found be important links in model. Limitations study outlined, implications for both research managerial practice discussed.

Язык: Английский

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Social-Servicescape Conceptual Model

Marketing Theory, Год журнала: 2003, Номер 3(4), С. 447 - 475

Опубликована: Дек. 1, 2003

There is considerable evidence that environmental variables can substantially influence consumer behavior in service settings (cf. Turley and Milliman, 2000). However, research to date has focused on the effects of physical elements (‘atmospherics’), with social aspects (customers providers) environment largely ignored. First, we provide a review extant literature drawing four major streams from (1) previous marketing (servicescapes); (2) psychology (approach–avoidance theory, setting theory); (3) (social facilitation (4) organizational (affective events theory). Second, present new conceptual model, ‘Social-servicescape’. In this paper argue purchase occasion dictates desired density which influences customers’ affective cognitive responses, including repurchase intentions. Furthermore, customers play key role influencing emotions others either positively or negatively, determines whether they intend return setting. Implications model for theory practice are discussed.

Язык: Английский

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Decomposing the value of department store shopping into utilitarian, hedonic and social dimensions

International Journal of Retail & Distribution Management, Год журнала: 2006, Номер 34(1), С. 6 - 24

Опубликована: Янв. 1, 2006

Purpose The purpose of this paper is to decompose total customer value as perceived by department store shoppers into utilitarian, hedonic and social dimensions, empirically test conceptualization in a Finnish shopping context. Design/methodology/approach Data were collected questionnaire administered over three days at that generates the second largest turnover Finland. A 364 completed questionnaire. Findings Empirical evidence supports our tripartite value. In particular, an independent construct. Further, varies day‐of‐week, with significant increase on Saturday (versus weekdays) when more crowded, whereas no such differences utilitarian values detected. Originality/value principal contribution incorporates dimensions Individually these are all well rooted streams consumer behavior literature, albeit mostly product or brand, not store, level. Increasing understanding softer aspects shopping, particularly dimension, important because they represent possible differentiating factors highly competitive often commoditized retail markets.

Язык: Английский

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