Advances in e-business research series,
Год журнала:
2024,
Номер
unknown, С. 249 - 278
Опубликована: Ноя. 22, 2024
The
chapter
examines
the
implementation
of
Robotics,
Artificial
Intelligence,
and
Service
Automation
(RAISA)
in
hotel
industry,
focusing
on
their
role
improving
operational
efficiency
customer
experience.
It
highlights
advantages
RAISA,
such
as
reduced
costs,
enhanced
accuracy,
service
consistency,
while
addressing
challenges
like
limited
emotional
engagement
technical
shortcomings
human-robot
interaction.
COVID-19
pandemic
accelerated
RAISA
adoption,
prompting
hotels
to
incorporate
contactless
technologies
meet
evolving
expectations.
However,
concerns
over
a
lack
empathy
adaptability
remain,
robots
struggle
replicate
human
social
skills.
offers
solutions
for
optimizing
use,
including
differentiating
between
tasks
staff
promoting
collaboration.
concludes
with
recommendations
future
research
collaboration,
privacy,
ethics,
RAISA's
achieving
sustainable
development
goals
sector.
Psychology and Marketing,
Год журнала:
2024,
Номер
41(4), С. 880 - 898
Опубликована: Янв. 4, 2024
Abstract
While
consumer
engagement
(CE)
in
the
context
of
artificially
intelligent
(AI‐based)
technologies
(e.g.,
chatbots,
smart
products,
voice
assistants,
or
autonomous
cars)
is
gaining
traction,
themes
characterizing
this
emerging,
interdisciplinary
corpus
work
remain
indeterminate,
exposing
an
important
literature‐based
gap.
Addressing
gap,
we
conduct
a
systematic
review
89
studies
using
Preferred
Reporting
Items
for
Systematic
reviews
and
Meta‐Analyses
(PRISMA)
approach
to
synthesize
AI‐based
CE
literature.
Our
yields
three
major
CE,
including
(i)
Increasingly
accurate
service
provision
through
;
(ii)
Capacity
(co)create
consumer‐perceived
value
,
(iii)
CE's
reduced
effort
their
task
execution
.
We
also
develop
conceptual
model
that
proposes
antecedents
personal,
technological,
interactional,
social,
situational
factors,
consequences
consumer‐based,
firm‐based,
human‐AI
collaboration
outcomes.
conclude
by
offering
pertinent
implications
theory
development
future
research
questions
derived
from
proposed
CE)
practice
reducing
costs
brand/firm
interactions).
Advances in hospitality, tourism and the services industry (AHTSI) book series,
Год журнала:
2024,
Номер
unknown, С. 1 - 19
Опубликована: Июнь 3, 2024
This
study
aimed
to
analyze
the
effectiveness
of
virtual
reality
technologies
among
millennial
travel
behavioral
intention
and
engagement
towards
tourism
destinations
providing
an
insight
into
technological
sustainable
capacity
capability
building
for
Malaysian
destination
marketers.
The
research
framework
integrates
technology
acceptance
model
(TAM)
stimulus–organism–response
(SOR)
conduct
empirical
analysis
263
valid
participants
using
a
partial-least-squares-based
structural
equation
modeling
approach,
identifying
several
positive
consequences.
Expanding
millennial's
panorama
through
at
can
significantly
help
marketers
position
themselves
uniquely
attract
more
potential
customers
in
future.
IGI Global eBooks,
Год журнала:
2025,
Номер
unknown, С. 151 - 178
Опубликована: Март 19, 2025
The
COVID-19
pandemic
has
necessitated
a
paradigm
shift
in
the
global
tourism
industry,
driving
need
for
innovative
and
sustainable
recovery
strategies.
This
study
explores
role
of
digital
technologies
practices
resilience
Malaysia's
sector
post-pandemic.
By
employing
mixed-methods
approach,
including
literature
review,
qualitative
interviews,
quantitative
surveys,
this
research
identifies
critical
technological
interventions
that
influence
recovery.
findings
indicate
health
passports,
contactless
services,
virtual
reality
tours,
smart
initiatives
significantly
enhance
traveller
safety
perceptions
experience.
Furthermore,
such
as
eco-friendly
accommodations
community-based
are
pivotal
attracting
responsible
travellers.
provides
actionable
recommendations
industry
stakeholders
to
integrate
these
effectively,
ensuring
resilient
future.
