Innovative Marketing,
Год журнала:
2024,
Номер
20(3), С. 209 - 223
Опубликована: Сен. 4, 2024
With
the
proliferation
of
digital
platforms,
businesses,
including
clothing
brands,
increasingly
leverage
advertising
to
reach
and
engage
their
target
audiences.
However,
limited
research
explicitly
explores
its
influence
on
purchasing
decisions
in
Nigeria,
particularly
among
private
university
students.
This
aims
determine
effects
customer
purchase
for
The
study
surveyed
a
population
450
students
randomly
selected
from
four
universities
(Covenant
University,
Bells
University
Technology,
Crawford
Crescent
University)
Ogun
State,
Nigeria.
data
collected
field
were
subjected
analysis
using
multiple
linear
regression.
results
revealed
that
affects
consumer
universities.
Specifically,
has
significantly
positive
effect
awareness
(adj.
R2
=
0.220,
F
(4,
416)
30.294,
p
<
0.05);
interest
0.112,
14.024,
0.05),
desire
0.102,
12.758,
0.05).
Thus,
this
recommends
any
businesses
targeting
sales
growth
sustainability
Nigerian
should
advertising.
result
further
noted
need
focus
variables
such
as
search
engine
optimization,
social
media,
influencers
boost
decisions.
Advances in human and social aspects of technology book series,
Год журнала:
2024,
Номер
unknown, С. 101 - 134
Опубликована: Июль 10, 2024
The
internet's
pervasive
influence
has
transformed
global
financial
transactions
and
reshaped
market
dynamics.
late
20th-century
IT
revolution
in
India
gave
rise
to
online-focused
companies,
dominating
various
aspects
of
life.
subsequent
4G
internet
accelerated
accessibility,
fostering
the
establishment
new
technologies
companies
enhancing
user
experiences.
E-commerce
flourished,
with
cloud-based
entities,
reshaping
consumer
preferences
towards
online
shopping.
This
paradigm
shift
comes
challenges.
As
surged,
data
became
cornerstone
sought
by
for
feedback
analysis.
led
a
complex
scenario
vast
storage
across
posing
security
risks
from
potential
hackers.
In
past
decade,
hacking
incidents
exposed
customer
data,
risking
privacy
well-being.
Despite
enacted
legislation,
success,
especially
India,
remains
elusive.
chapter
analyzes
nexus
between
E-commerce,
conducting
an
in-depth
study
on
laws
governing
commerce.
British Food Journal,
Год журнала:
2024,
Номер
unknown
Опубликована: Дек. 16, 2024
Purpose
This
study
investigates
food
waste
within
the
supply
chain
(FSC),
for
case
of
fresh
and
short
FSC
(FS-FSC),
aiming
to
(1)
reveal
major
causes
across
(2)
identify
mitigation
strategies,
(3)
measure
impacts
at
each
stream,
(4)
propose
practical
initiatives
support
decision/policymakers
in
strategic
management,
especially
country.
Design/methodology/approach
adopts
a
mixed-method
approach
investigating
waste,
examining
existing
literature
using
template
analysis.
The
focus
is
on
three
key
elements:
factors
enabling
its
final
destinations,
strategies
reduce
it.
then
gathers
information
from
prominent
regional
retailer
consumers
through
interviews
surveys.
empirical
data
collected
analysed
analysis
descriptive
statistics.
Findings
research
highlights
enablers
networks,
including
procurement
storage,
processing,
operation
strategy,
people,
consumers.
differed
amount
produced,
outcome
demonstrates
that
end
were
largest
contributors
generated.
changes
people's
habits
tastes
significantly
affect
FS-FSC.
Interestingly,
results
demonstrated
40%
utilise
leftovers
as
pet
food.
Practical
implications
proposed
management
can
help
companies
minimise
mitigate
stage.
Practitioners
use
identified
implement
efforts
translate
them
into
actionable
plans.
Originality/value
article
outlines
addressing
an
FS-FSC
throughout
entire
chain,
encompassing
supply,
distribution,
catering,
delivery,
consumption.
not
only
sheds
light
primary
reasons
wastage
but
also
provides
insights
potential
solutions
are
effective
feasible
real-world
scenarios.
2023 17th International Conference on Ubiquitous Information Management and Communication (IMCOM),
Год журнала:
2024,
Номер
unknown, С. 1 - 5
Опубликована: Янв. 3, 2024
The
use
of
online
shopping
platforms
in
Southeast
Asian
countries
has
experienced
a
drastic
spike
during
the
pandemic
as
number
Internet
users
increased.
is
related
to
increasing
trust
experience,
which
will
indirectly
also
increase
country's
economic
growth.
platform
based
on
platform.
For
sellers,
protection
intellectual
property
rights
important
when
choosing
Platforms
that
have
comprehensive
find
it
easier
attract
users,
both
sellers
and
buyers.
Protection
by
government
expected
be
increased
support
this.
Innovative Marketing,
Год журнала:
2024,
Номер
20(3), С. 209 - 223
Опубликована: Сен. 4, 2024
With
the
proliferation
of
digital
platforms,
businesses,
including
clothing
brands,
increasingly
leverage
advertising
to
reach
and
engage
their
target
audiences.
However,
limited
research
explicitly
explores
its
influence
on
purchasing
decisions
in
Nigeria,
particularly
among
private
university
students.
This
aims
determine
effects
customer
purchase
for
The
study
surveyed
a
population
450
students
randomly
selected
from
four
universities
(Covenant
University,
Bells
University
Technology,
Crawford
Crescent
University)
Ogun
State,
Nigeria.
data
collected
field
were
subjected
analysis
using
multiple
linear
regression.
results
revealed
that
affects
consumer
universities.
Specifically,
has
significantly
positive
effect
awareness
(adj.
R2
=
0.220,
F
(4,
416)
30.294,
p
<
0.05);
interest
0.112,
14.024,
0.05),
desire
0.102,
12.758,
0.05).
Thus,
this
recommends
any
businesses
targeting
sales
growth
sustainability
Nigerian
should
advertising.
result
further
noted
need
focus
variables
such
as
search
engine
optimization,
social
media,
influencers
boost
decisions.
