Brand Anticipation in an Era of Uncertainty: Understanding Consumer Behaviour towards Companies' Future Anticipation Efforts

Matrik Jurnal Manajemen Strategi Bisnis dan Kewirausahaan, Journal Year: 2024, Volume and Issue: unknown, P. 44 - 44

Published: June 17, 2024

Modern companies invest heavily in understanding the needs of future customers. However, sometimes, these efforts are not appreciated by customers, which can lead to poor results. This research aims develop an anticipation linking it companies' predictions technological, cultural, and competitive changes how consumers perceive changes. To understand this phenomenon, qualitative methods were used study. Data was collected through semi-structured interviews with eight people. Based on initial understanding, focus group discussions (FGD) also conducted people deepen perceptions. The findings show that customers highly value visionary company initiatives, form a positive memory strengthen relationship brand. These memories, especially precordium area brain, have effect loyalty shopping behaviour, confirming importance introspection personal experience. highlights concept "massclusivity" product's elite consumers, such as tablet owners. novelty study lies application futurology marketing utilisation autobiographical memory. Keywords: future, consumer corporate anticipation, era uncertainty, technology products

Language: Английский

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A Study on Exploring the Intersectionality Between India's Data Protection Laws and Consumer Digital Privacy

Advances in human and social aspects of technology book series, Journal Year: 2024, Volume and Issue: unknown, P. 101 - 134

Published: July 10, 2024

The internet's pervasive influence has transformed global financial transactions and reshaped market dynamics. late 20th-century IT revolution in India gave rise to online-focused companies, dominating various aspects of life. subsequent 4G internet accelerated accessibility, fostering the establishment new technologies companies enhancing user experiences. E-commerce flourished, with cloud-based entities, reshaping consumer preferences towards online shopping. This paradigm shift comes challenges. As surged, data became cornerstone sought by for feedback analysis. led a complex scenario vast storage across posing security risks from potential hackers. In past decade, hacking incidents exposed customer data, risking privacy well-being. Despite enacted legislation, success, especially India, remains elusive. chapter analyzes nexus between E-commerce, conducting an in-depth study on laws governing commerce.

Language: Английский

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Customer purchase decisions of clothing amongst students in Nigerian private universities: The effect of digital advertising

Innovative Marketing, Journal Year: 2024, Volume and Issue: 20(3), P. 209 - 223

Published: Sept. 4, 2024

With the proliferation of digital platforms, businesses, including clothing brands, increasingly leverage advertising to reach and engage their target audiences. However, limited research explicitly explores its influence on purchasing decisions in Nigeria, particularly among private university students. This aims determine effects customer purchase for The study surveyed a population 450 students randomly selected from four universities (Covenant University, Bells University Technology, Crawford Crescent University) Ogun State, Nigeria. data collected field were subjected analysis using multiple linear regression. results revealed that affects consumer universities. Specifically, has significantly positive effect awareness (adj. R2 = 0.220, F (4, 416) 30.294, p < 0.05); interest 0.112, 14.024, 0.05), desire 0.102, 12.758, 0.05). Thus, this recommends any businesses targeting sales growth sustainability Nigerian should advertising. result further noted need focus variables such as search engine optimization, social media, influencers boost decisions.

Language: Английский

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Factors influencing hotel decision-making through digital platforms in South Asia

Cogent Social Sciences, Journal Year: 2024, Volume and Issue: 10(1)

Published: Oct. 4, 2024

Language: Английский

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Tackling food waste: unveiling causes, implications and solutions in Oman's fresh and short food supply chain

British Food Journal, Journal Year: 2024, Volume and Issue: unknown

Published: Dec. 16, 2024

Purpose This study investigates food waste within the supply chain (FSC), for case of fresh and short FSC (FS-FSC), aiming to (1) reveal major causes across (2) identify mitigation strategies, (3) measure impacts at each stream, (4) propose practical initiatives support decision/policymakers in strategic management, especially country. Design/methodology/approach adopts a mixed-method approach investigating waste, examining existing literature using template analysis. The focus is on three key elements: factors enabling its final destinations, strategies reduce it. then gathers information from prominent regional retailer consumers through interviews surveys. empirical data collected analysed analysis descriptive statistics. Findings research highlights enablers networks, including procurement storage, processing, operation strategy, people, consumers. differed amount produced, outcome demonstrates that end were largest contributors generated. changes people's habits tastes significantly affect FS-FSC. Interestingly, results demonstrated 40% utilise leftovers as pet food. Practical implications proposed management can help companies minimise mitigate stage. Practitioners use identified implement efforts translate them into actionable plans. Originality/value article outlines addressing an FS-FSC throughout entire chain, encompassing supply, distribution, catering, delivery, consumption. not only sheds light primary reasons wastage but also provides insights potential solutions are effective feasible real-world scenarios.

Language: Английский

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