Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial

Journal of Marketing Analytics, Год журнала: 2024, Номер unknown

Опубликована: Июнь 4, 2024

Abstract Recent research on partial least squares structural equation modeling (PLS–SEM) extended the classic importance–performance map analysis (IPMA) by taking results of a necessary condition (NCA) into consideration. By also highlighting conditions, combined (cIPMA) offers tool that enables better prioritization management actions to improve key target construct. In this article, we showcase cIPMA’s main steps when using SmartPLS 4 software. Our illustration draws technology acceptance model (TAM) used in original publication, which features prominently business research.

Язык: Английский

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Analyzing factors influencing students’ decisions to adopt smart classrooms in higher education

Education and Information Technologies, Год журнала: 2025, Номер unknown

Опубликована: Янв. 28, 2025

Язык: Английский

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Technological Transformation Toward Stimulating Digital Payments for Managing Crisis Situation in Albania: An Evaluation from Consumers' Acceptance Perspective

Engineering Management Journal, Год журнала: 2025, Номер unknown, С. 1 - 22

Опубликована: Март 31, 2025

Язык: Английский

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Factors influencing usage and loyalty for payment app customers in Saudi Arabia

Acta Psychologica, Год журнала: 2025, Номер 255, С. 104961 - 104961

Опубликована: Апрель 4, 2025

Язык: Английский

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Perceived Risk in Mobile Payment Services Among Chinese Older People: The Influence of Age and Experience

International Journal of Human-Computer Interaction, Год журнала: 2025, Номер unknown, С. 1 - 17

Опубликована: Апрель 14, 2025

Язык: Английский

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