Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial

Journal of Marketing Analytics, Journal Year: 2024, Volume and Issue: unknown

Published: June 4, 2024

Abstract Recent research on partial least squares structural equation modeling (PLS–SEM) extended the classic importance–performance map analysis (IPMA) by taking results of a necessary condition (NCA) into consideration. By also highlighting conditions, combined (cIPMA) offers tool that enables better prioritization management actions to improve key target construct. In this article, we showcase cIPMA’s main steps when using SmartPLS 4 software. Our illustration draws technology acceptance model (TAM) used in original publication, which features prominently business research.

Language: Английский

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Analyzing factors influencing students’ decisions to adopt smart classrooms in higher education

Education and Information Technologies, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 28, 2025

Language: Английский

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Technological Transformation Toward Stimulating Digital Payments for Managing Crisis Situation in Albania: An Evaluation from Consumers' Acceptance Perspective

Engineering Management Journal, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 22

Published: March 31, 2025

Language: Английский

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Factors influencing usage and loyalty for payment app customers in Saudi Arabia

Acta Psychologica, Journal Year: 2025, Volume and Issue: 255, P. 104961 - 104961

Published: April 4, 2025

Language: Английский

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Perceived Risk in Mobile Payment Services Among Chinese Older People: The Influence of Age and Experience

International Journal of Human-Computer Interaction, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 17

Published: April 14, 2025

Language: Английский

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