Research on the Ctrip Tourism Market Analysis and Marketing Strategy Optimization DOI Creative Commons
Jiajun Chen

SHS Web of Conferences, Год журнала: 2024, Номер 207, С. 03003 - 03003

Опубликована: Янв. 1, 2024

This paper offers a thorough analysis of Ctrip’s position in the tourism market, focusing on optimizing its marketing strategies to enhance market presence. It begins by outlining industry’s background and pivotal role online travel agencies like Ctrip simplifying experiences. The literature review highlights current practices consumer behavior, identifying key gaps that shape study’s research questions framework. findings reveal faces significant challenges due digital transformation, intense competition, increasingly selective consumers. discusses these challenges’ implications for both broader offering strategic recommendations address them. Key include leveraging emerging technologies, enhancing competitive differentiation, improving customer retention. insights provided aim not only secure future success but also offer guidance other industry players navigating similar challenges. terms this study strategy, Ctrip, optimization, analysis.

Язык: Английский

Investigation on driving mechanism of heritage tourism consumption: a multi-method analytical approach DOI
Xiaoting Chi, Xin Cheng, Heng Zhou

и другие.

Journal of Travel & Tourism Marketing, Год журнала: 2024, Номер 41(8), С. 1141 - 1160

Опубликована: Июль 25, 2024

In the heritage tourism consumption, it is essential to investigate how tourist motivation and perceived authenticity affect their approach behavioural intentions through destination image satisfaction. This study combined quantitative qualitative approaches, involving covariance-based structural equation modelling (CB-SEM), fuzzy-set comparative analysis (fsQCA), event-based narrative inquiry technique (EBNIT) evaluate antecedents for driving mechanism of consumption. Meanwhile, moderating role inconveniences was identified in formation process behaviours. A sample 646 Chinese travelers who visited Emperor Qinshihuang's Mausoleum Site Museum used data analysis.

Язык: Английский

Процитировано

8

Impact of Green Work–Life Balance and Green Human Resource Management Practices on Corporate Sustainability Performance and Employee Retention: Mediation of Green Innovation and Organisational Culture DOI Open Access

Zi Lin,

Hai Gu,

Kiran Zahara Gillani

и другие.

Sustainability, Год журнала: 2024, Номер 16(15), С. 6621 - 6621

Опубликована: Авг. 2, 2024

Green work–life balance (GWLB) has emerged from sustainability and (WLB) studies. The goal is to examine how GWLB policies benefit organisations. This focuses individuals could reduce an organisation’s environmental impact. of green human resource management (GHRM) practices (HR) operations changed significantly in recent years. HR are most important assets. study examines GHRM affect a corporate performance (CSP) employee retention (ER) UK’s industrial companies. It also organisational culture (OC) andgreen innovation (GI), these aspects. surveyed 450 operational supervisors variety manufacturing firms the UK. A self-administered survey using scale was used collect data. SPSS 26 Smart PLS 4 analysed According research, programs improve CSP ER. data show that GI mediates relationship between practices, ER, GWLB, CSP. In UK industry, OC helps maintain implement environmentally friendly achieve goals. will methodologically, practically, theoretically specialists, academics, leaders.

Язык: Английский

Процитировано

8

“Nice to Meet You in Masks”: How Virtual Avatars Enhance User Experience on Random Video Chat Platforms DOI Creative Commons
Chao Gu, Xin Sun, Wei Wei

и другие.

Journal of theoretical and applied electronic commerce research, Год журнала: 2025, Номер 20(1), С. 14 - 14

Опубликована: Янв. 20, 2025

This study aims to understand how interaction design can enhance the user experience of random video chats using virtual avatars (RVC–VAs). We propose a framework explain mechanisms underlying changes in social anxiety and flow experiences. applied analysis variance (ANOVA), structural equation modeling (SEM), fuzzy set qualitative comparative (fsQCA) data collected through surveys. Our findings indicate that second-order construct, named mysterious interaction, comprising perceived interactivity, vividness, mystery, reduce positively impact flow. Novelty enhances for female users but increases all users. Notably, unexpectedly showed positive effect on Based these findings, we strategies could aid development optimization RVC-VA platforms, providing specific parameters assist designers prioritizing planning actionable steps. makes significant contribution advancing online services addressing users’ needs interaction.

Язык: Английский

Процитировано

1

Exploring the Dynamics of Electronic Word-of-Mouth in Chinese Tourism: A Social Network Perspective DOI
Wei Chen

Journal of the Knowledge Economy, Год журнала: 2024, Номер unknown

Опубликована: Янв. 31, 2024

Язык: Английский

Процитировано

3

Between a rock and a hard place: how does the tourist crowding perception affect the decision of absolute displacement? DOI

Yun Cheng,

Sai Liang, Hong‐Bo Cheng

и другие.

Asia Pacific Journal of Tourism Research, Год журнала: 2024, Номер 29(1), С. 1 - 16

Опубликована: Янв. 2, 2024

This study investigates the mechanism of tourist crowding perception on their decisions absolute displacement based conservation resource theory and social influence theory. We collected 455 valid questionnaires from a tourism destination (West Street in Quanzhou city) China. Results show that both physical human motivate tourists to select displacement. Perceived wait time partly mediates effect displacement, while it fully Travel group size negatively moderates Theoretically, this paper enriches literature theories understanding behavior expands insights into how respond crowded situations. Practically, provides implications for marketing organizations use various services solve over-tourism issues achieve sustainable development.

Язык: Английский

Процитировано

3

Tourists’ approach or avoidance reaction to crowding in wellness tourism DOI
Feng Xu, Cuijing Zhan, Jie Li

и другие.

Journal of Travel & Tourism Marketing, Год журнала: 2024, Номер 41(6), С. 880 - 900

Опубликована: Май 21, 2024

This study explores how perceived crowding stimulates tourists' emotional reactions and affects their experience quality as well satisfaction. Based on Stimulus-Organism-Response theory, it examined verified relationship between tourist satisfaction with mixed-methods approach. The qualitative was conducted to establish research model, multigroup analysis data collected from hot springs coastal destinations. results indicated that human is no longer a positive signal in both sites. Experience mediates aroused by findings deepen understanding of provide effective management strategies.

Язык: Английский

Процитировано

3

Multisensory museum experience: an integrative view and future research directions DOI Creative Commons
Dan Luo, Lieve Doucé, Karin Nys

и другие.

Museum Management and Curatorship, Год журнала: 2024, Номер unknown, С. 1 - 28

Опубликована: Май 26, 2024

In museum and aesthetic contexts, the role of multisensory experiences in boosting visitor engagement is well-recognised. Yet, diverse disciplinary perspectives have led to a scattered sometimes unclear literature landscape. This article undertakes systematic review, combining extraction qualitative content analysis 331 academic sources address following questions: What are theoretical underpinnings for studying experiences? general characteristics these How can we understand technology sensory practices within museums related sites? By focusing on visitors' perspectives, review aims offer comprehensive understanding experiences, emphasising research framework, conceptualisation, practices. Furthermore, it outlines future directions areas, contributing more unified theory providing practical insights exhibition design. establishes groundwork nuanced endeavours.

Язык: Английский

Процитировано

3

Effects of the spatial environment on tourists’ willingness to adopt robot services DOI
Ruoyu Yu, Zelin Tong,

Xue Wang

и другие.

Journal of Travel & Tourism Marketing, Год журнала: 2023, Номер 40(9), С. 818 - 832

Опубликована: Ноя. 22, 2023

Much of the literature on individuals' low adoption robots revolves around service quality or consumer psychology; physical environmental factors are scarcely addressed. This paper investigates consumers' willingness to adopt robot services based spatial environment. A pair experimental studies revealed that people more willing use when setting is spacious, whereas opposite true compact. We also examined illusion control as a mediator above impact. Furthermore, we identified knowledge boundary condition.

Язык: Английский

Процитировано

7

Reinvestigating repurchase intentions for travel apps: a comparison of China's various tiers of cities DOI Creative Commons
Ziyi Gao, Jun‐Hwa Cheah, Xin‐Jean Lim

и другие.

Asia Pacific Journal of Tourism Research, Год журнала: 2024, Номер 29(9), С. 1033 - 1062

Опубликована: Июнь 12, 2024

The intense competition amongst travel apps, regardless of their popularity, has made repurchase intention a critical financial challenge for providers. By combining the Stimulus-Organism-Response (S-O-R) framework and New Economic Geography (NEG) theory, this research examined how city tier disparities influence experiential features apps user intentions. Survey data was acquired from 739 app users in China. findings indicate that set context-based significantly influences utilitarian hedonic values, consequently leading to notable increase In addition, outcomes multigroup analysis revealed China's located 1 (i.e. Beijing) 3 Kunming) had distinct effects on hypothesised relationships. Theoretically, provides extensive implications information systems tourism literatures; whilst offering some actionable insights practitioners.

Язык: Английский

Процитировано

2

Beyond Factors: IGSCA-SEM’s Application in The Context of Cannabis Tourism DOI Open Access
Chichaya Leruksa,

Pongphan Sathatip,

Supawat Meeprom

и другие.

ABAC Journal, Год журнала: 2023, Номер 43(4)

Опубликована: Окт. 12, 2023

Structural Equation Modeling (SEM) is a statistical technique that used to model the relationships among hypothetical constructs investigated by researchers. SEM can be broadly classified into two main approaches: factor-based (or covariance-based) and component-based variance-based) SEM. Factor-based particularly well-suited for analyzing resemble factors, while designed composites or components. Historically, in field of tourism research, there has been tendency treat factor models as proxy all types constructs. However, when construct incorrectly modeled instead composite, which its appropriate representation, it result bias parameter estimates. The information presented this study highlights practice persisted even top-tier journals, including articles published ABAC journal. Contemporary practices align with current research landscape are synthesized. These acknowledge either factors To illustrate this, example related cannabis used, modelling using mixed based on IGSCA-SEM. Researchers consequently encouraged employ SEM, aiming publish journal, enhance their methodological rigor adopting recommended outlined.

Язык: Английский

Процитировано

6