Exploring the influence of social media on sustainable fashion consumption: A systematic literature review and future research agenda

Journal of Global Fashion Marketing, Год журнала: 2023, Номер unknown, С. 1 - 22

Опубликована: Авг. 7, 2023

Growing in popularity, social media and related channels (e.g. Instagram, Twitter, TikTok) are utilised as sources for sharing information with the power to influence consumers drive change. This has become critical fashion industry, fashion/textile consumption recently been recognized its devastating environmental impacts. structured, systematic literature review explores who which ways can on engage more sustainable practices. Based an analysis of 69 research studies, findings indicate that most studies examined how brands via marketing strategies. Fewer have also addressed discourse broadly, including promoting practices not brands' strategies role a tool activism. review's findings, article outlines areas future research.

Язык: Английский

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Examining Generation Z Consumer Online Fashion Resale Participation and Continuance Intention through the Lens of Consumer Perceived Value

Sustainability, Год журнала: 2023, Номер 15(10), С. 8213 - 8213

Опубликована: Май 18, 2023

The fashion industry has recently embraced a circular economy due to the increased consumer awareness of environmental issues, especially among younger generations. However, it is unclear if consumers, Generation Z, are willing consistently engage in sustainable consumption patterns, such as buying and selling pre-owned products through online resale platforms. This research specifically focuses on Z consumers’ participation continuance. A model was proposed with perceived benefits, pro-environmental beliefs antecedents attitude continuance intention, value moderating factor shaping specified direct mediating relationship. An survey administered convenience sample 257 exploratory analysis identified five dimensions benefits participation, epistemic product choice quality for money, budget benefits. Two groups consumers were based perceptions clothing consumption: maximum pursuers self-oriented shoppers. Structural equation modeling employed test hypothesis. Results showed that affect attitudes intention strong effects group Among only consumers. Theoretical practical implications provided this paper.

Язык: Английский

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AR atmospherics and virtual social presence impacts on customer experience and customer engagement behaviours

International Journal of Retail & Distribution Management, Год журнала: 2024, Номер unknown

Опубликована: Окт. 13, 2024

Purpose Few studies have examined technology-enhanced atmospheres for strengthening customer experience and brand engagement in physical store settings. This study builds on the social presence theory to test first time moderating effects of virtual responses, through AR adoption in-store. Our aims understand impact in-store atmospherics (TEISAs) with emphasis elements behaviours (CEBs) luxury Design/methodology/approach Hypotheses are developed a survey using 566 responses were collected Qualtrics. T -tests, two-way ANOVA structural equation modelling used analysis CEBs. Moreover, PLS-SEM, we whether moderates this relationship cross-country context; Britain China, two largest economies growth. Findings The findings demonstrate that TEISAs positive emotion perceived value, relationship. cross-cultural comparison results show value is stronger British than Chinese millennials. Originality/value model incorporate technology into various atmospherics, employ as new moderator, provide empirical evidence CEBs real-time retail environment. also consider media variable.

Язык: Английский

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Consumers' Choice Behavior Towards Sustainable Fashion Based on Social Media Influence

Advances in marketing, customer relationship management, and e-services book series, Год журнала: 2024, Номер unknown, С. 1 - 25

Опубликована: Май 28, 2024

Social media is now a marketing platform effectively utilizing influencer to connect with the target consumers. The young Generation Z consumer extremely active on social attracted by lure of influencers, opinion leaders, and creators, they utilize gain knowledge about their brands. Fashion brands nowadays have been trying meet demand for sustainable products develop, advertise, showcase corporate responsibility (CSR) around green fashion products. seeks cognitive information from experience, fulfilling aesthetic entertainment gratification, received through appealing images, videos, stories, content, interaction enabling gathering, entertainment, allowing consumers transform into intent purchasing green,

Язык: Английский

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Scrutinizing the effects of pop-up stores’ retailscape on young Chinese tourists’ emotion and patronage intention

Young Consumers Insight and Ideas for Responsible Marketers, Год журнала: 2024, Номер 25(3), С. 383 - 399

Опубликована: Янв. 27, 2024

Purpose This study aims to understand how retailscape of pop-up stores could influence young Chinese tourists’ emotional response and their subsequent shopping intention in the context luxury retailing. Design/methodology/approach A quantitative approach was chosen. Building on theoretical framework stimulus–organism–response (S–O–R) theory, a store behavior model developed explore effect patronage retail setting. In total, 226 structured questionnaires were collected onsite. Findings The multiple regression analysis reveals that store’s has positive response, but it only partial intention. addition, result suggests positively influences stores. Practical implications among younger generation, results provide important references for retailers future design management so as attract retain interest generation. Originality/value puts under scrutiny which tourists, who are regarded one major patrons supporting exclusive brands world. stimuli element S–O–R is, thus, reexamined

Язык: Английский

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Precursors of customer satisfaction for sustainable high-end footwear fashion in omni-channel retailing

International Journal of Research in Business and Social Science (2147-4478), Год журнала: 2024, Номер 13(3), С. 122 - 132

Опубликована: Июнь 1, 2024

This study investigates the intricate relationship between omni-channel retailing, high-end sustainable footwear, and customer satisfaction within an emerging market context. With a focus on Generation Z consumers, research delves into correlation customisation, pricing, service, personalisation, supply chain transparency as precursors of in footwear fashion sector. The is grounded recognition growing importance sustainability industry, whereby eco-conscious consumption rise. addresses gap fragmented studies retail strategies market. Utilising positivist quantitative approach, researcher employs convenience sampling technique by collecting data from total sample 268 consumers who have purchased South African retailers. A structured online survey questionnaire, featuring five Likert-scale questions used for collection. proposes hypotheses that are tested primarily utilising latest SPSS version. results demonstrate price, personalisation all positively influence with regard to footwear. significance lies its potential contribute valuable insights retailers market, enabling them enhance levels align demand environmentally friendly ethically sourced fashion. Additionally, aims fill existing knowledge gaps global discourse consumer behaviour.

Язык: Английский

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Negative and positive contamination in secondhand fashion consumption: does culture matter?

International Marketing Review, Год журнала: 2023, Номер 40(6), С. 1509 - 1530

Опубликована: Ноя. 13, 2023

Purpose Despite the growing popularity of online secondhand platforms globally, there is a lack studies exploring how consumers worldwide perceive contamination and use goods differently according to culture. Based on consumer theory, this study aims investigate cultural differences South Koreans Americans by examining three variables (e.g. transaction type, ownership duration physical attractiveness) related consumers' perception purchase intentions for apparel item. Design/methodology/approach Data were collected from 422 US Korean female who assigned an experimental scenario, their perceived compared through independent t -tests moderated regression analyses. Findings Consumers' increased, decreased when type was business-to-consumer (vs consumer-to-consumer), item had been owned shorter period time sold attractive seller. Such effect more pronounced than in negative contexts (i.e. duration), but not positive context attractiveness). Originality/value The findings add literature theory examination several factors retail highlight role culture as critical moderator.

Язык: Английский

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Connecting differential psychological motivations for WeChat use with civic engagement: the significant role of bonding and bridging social capital

Online Information Review, Год журнала: 2023, Номер 48(4), С. 694 - 709

Опубликована: Дек. 1, 2023

Purpose The primary objectives of this article are to systematically explore whether and how certain WeChat use motives could lead bridging social capital, bonding capital civic engagement among young people. Design/methodology/approach data was collected from a large-scale online survey 1208 people in mainland China. Zero-order correlation analyses structural equation modeling were carried out examine the corresponding hypotheses. Findings Obtained findings show that for informational motivations positively associated with capital. Moreover, mediate relationship between usage relational engagement. Research limitations/implications Theoretically, underlines unique technological affordances by exploring mobile media it would contribute quality democracy fostering people's life. Practically, play significant roles enhancing engagement, which be meaningful resource designers, managers government officials. Originality/value These obtained outcomes underlined vital role these newly emerging communication technologies democratic involvement production contemporary socially networked society.

Язык: Английский

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Impulse Buying: How Generation Z's Enjoyment of Shopping Affects Their Fashion Buys

Опубликована: Май 22, 2024

This study examined the determinants that impact Generation Z's impulsive purchasing of fashion products. Implementing Stimulus Organism Responses (SOR), research model is structured as Structural Equation Modelling (SEM). External stimuli include Price Discounts and Store Environment, with Shopping Enjoyment mediating between Hedonic Motivation these two factors. In total, 444 students ages 18 22 participated. Form questionnaires were distributed to 30 WhatsApp group classes collect data. shopping motivation, price discount, store environment contribute an enjoyable experience, stimulating purchasing. The determinant influencing atmosphere. Impulse buying behavior carried out using stimulus organism response (SOR) theory approach. One used in model, online atmosphere, still not widely studied.

Язык: Английский

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Consumer (brand) happiness of premium fashion brands and value consciousness: The case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms

Journal of Marketing Analytics, Год журнала: 2024, Номер unknown

Опубликована: Авг. 14, 2024

Язык: Английский

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