Towards a comparison of three customer value perspectives in the hotel industry: insights from Moroccan context DOI
Ridouan Nejjari,

Samira Slaoui

Journal of Hospitality and Tourism Insights, Год журнала: 2024, Номер unknown

Опубликована: Ноя. 26, 2024

Purpose While creating and delivering customer value involves managers, frontline employees tourists; no prior study has investigated compared the from these three different perspectives. This paper aims to fill this gap, thereby facilitating enhancement of proposition (VP) its implementation by employees. Design/methodology/approach Employing surveys that represent perspectives actors (managers, customers), investigates perceptions using both SmartPls4 SPSS25. is useful for construct validation, whereas SPSS25 suitable hypothesis testing. Findings In three- four-star hotels, results reveals significant disparities between in perception managers employees, as well customers. Similar discrepancies are observed However, five-star indicates there differences among customers). Practical implications suggest two primary managerial implications: firstly, need enhance understanding guests, secondly, motivate engage contributing development shaping VP. Conversely, they should maintain conceive offer. Originality/value stands out realism hospitality investigation it pioneers offering valuable insights related involved customers) within three, four hotels.

Язык: Английский

The impact of speciesism on customers' acceptance of service automation DOI
Artur Modliński, Rebecca K. Trump

Journal of Service Theory and Practice, Год журнала: 2025, Номер unknown

Опубликована: Янв. 27, 2025

Purpose The marketplace is becoming increasingly automated, with consumers frequently expected to interact machines. Not all are receptive this trend. We examine how the individual difference of speciesism impacts consumer reactions automation in marketplace. Design/methodology/approach conducted three studies, including an exploratory correlational survey and two two-factor studies. Findings Study 1 provides evidence a positive relationship between one’s level their belief that customer service justified. 2 finds speciesists have more favorable attitudes toward brands using automated (vs human) service. 3 perceive tasks they required perform at own work illegitimate (i.e. unreasonable), automation, which support for our theorizing appreciate automation’s ability relieve humans such tasks. Practical implications recommend marketers target as early adopters chatbots. Further, targeting customers likely be high on can benefit from adopting chatbots routine tasks, improve segment’s brand attitudes. Originality/value This research identifies speciesists, people who strongly ascribe superior other species, particularly (in form chatbots). provide suggesting relieves fellow automatable

Язык: Английский

Процитировано

0

A Comparative Study of the Impact of Service Climate on Employee Commitment in the Greater Mekong Subregion DOI Open Access
Pornlapas Suwannarat,

Untachai Untachai,

Sarawut Piewdang

и другие.

International Journal of Asian Business and Information Management, Год журнала: 2025, Номер 16(1), С. 1 - 20

Опубликована: Март 5, 2025

This study aims to establish the relationships of service climate (SC) in its three dimensions management support, customer orientation, and work environment impact on employee commitment (EC). Also investigated is variation relationship SC these EC as between Thai employees Vietnamese employees. A total 665 survey data collected from businesses Thailand Vietnam have been analyzed using International Business Machines Statistical Product Service Solutions Amos (Version 20.0). The findings indicate that there a positive components. strongest favorable association found be with support. show higher for than employees, are variations

Язык: Английский

Процитировано

0

Improving upselling revenue: a longitudinal field study DOI
Jihoon Cho

Journal of Service Theory and Practice, Год журнала: 2025, Номер unknown

Опубликована: Март 26, 2025

Purpose This study provides a comprehensive empirical framework on the longitudinal interplay of perceived organizational support, employee engagement, service value and upselling. Design/methodology/approach We achieve our research objective by building an calibrated unique field data from car rental industry. The include large pool cross-sectional, time-series customer survey responses, both which are matched with actual transaction details. Findings suggest that employees customers perceive benefits in past exchanges show reciprocation efforts toward those received. Specifically, return support is more prevalent among frontline responsible for direct contact, customers’ employee–customer interactions increases acceptance future upselling offers. Originality/value First, drawing upon theoretical foundations reciprocity inherent to behavior, this advances knowledge effective utilization groups levels differ. Second, unlike previous studies using cross-sectional or one-time data, leverages granular panel uncover robust effect behavior revenue gains provide meaningful guidance practitioners.

Язык: Английский

Процитировано

0

Moving toward employees' flourishing-at-work, an Indian perspective DOI
Meera Peethambaran, Mohammad Faraz Naim

Evidence-based HRM a Global Forum for Empirical Scholarship, Год журнала: 2024, Номер unknown

Опубликована: Сен. 23, 2024

Purpose This study explores the pivotal relationship between humble leadership (HL) and flourishing-at-work (FAW) in context of information technology-enabled services (ITes) industry. Specifically, it mediating role psychological empowerment (PE) moderating influence proactive personality (PP) this dynamic interplay. Design/methodology/approach Data from a comprehensive survey 342 full-time employees organizations India were meticulously analyzed. Utilizing covariance-based structural equation modeling (CB-SEM) IBM AMOS 21.0. Findings The results illuminate positive impact HL on PE, subsequently enhancing FAW among employees. Furthermore, PE was identified as partial mediator FAW. Intriguingly, mediation process found to be significantly stronger when exhibited higher degree personality. Practical implications research underscores critical importance cultivating within organizations. findings emphasize potential targeted training programs aimed at nurturing qualities managerial staff. By doing so, can contribute emotional, social well-being their employees, ultimately fostering state Originality/value innovatively links concepts specific ITes integrating PP moderator, not only fills gap existing literature but also provides robust framework for future research.

Язык: Английский

Процитировано

1

Towards a comparison of three customer value perspectives in the hotel industry: insights from Moroccan context DOI
Ridouan Nejjari,

Samira Slaoui

Journal of Hospitality and Tourism Insights, Год журнала: 2024, Номер unknown

Опубликована: Ноя. 26, 2024

Purpose While creating and delivering customer value involves managers, frontline employees tourists; no prior study has investigated compared the from these three different perspectives. This paper aims to fill this gap, thereby facilitating enhancement of proposition (VP) its implementation by employees. Design/methodology/approach Employing surveys that represent perspectives actors (managers, customers), investigates perceptions using both SmartPls4 SPSS25. is useful for construct validation, whereas SPSS25 suitable hypothesis testing. Findings In three- four-star hotels, results reveals significant disparities between in perception managers employees, as well customers. Similar discrepancies are observed However, five-star indicates there differences among customers). Practical implications suggest two primary managerial implications: firstly, need enhance understanding guests, secondly, motivate engage contributing development shaping VP. Conversely, they should maintain conceive offer. Originality/value stands out realism hospitality investigation it pioneers offering valuable insights related involved customers) within three, four hotels.

Язык: Английский

Процитировано

0