Investigating Users' Continuance Usage Intention Towards Mobile Apps with the Mediating effect of Customer-Brand Engagement DOI Creative Commons

Najjia Ejaz Chaudhry,

Waseem Subhani,

Muhammad Azeem Naz

и другие.

Journal of Management Practices Humanities and Social Sciences, Год журнала: 2023, Номер 7(4)

Опубликована: Янв. 1, 2023

Mobile commerce is considered a contemporary marketing communication in e-retail. Therefore, we studied how mobile app utility affects customers and continuance usage intention. Moreover, the authors examined customer brand engagement as mediating factor privacy risk moderator that influences impact of on Data was collected from Grocer App grocery service providers application. The data 445 current through "Google Forms." present study used structural equation modeling technique to evaluate association among latent constructs. applied SEM observed positively customers, continuing intention engagement. not significant highlight relationship. online apps representing e-retail branded collected. suggests providing more hedonic benefits compete competitive environment. This first examine continuous by shedding light negative characteristic (privacy risk) context presence It does this drawing idea reasoned action.

Язык: Английский

Enhancing employee wellbeing and happiness management in the wine industry: unveiling the role of green human resource management DOI Creative Commons
Javier Martínez‐Falcó, Eduardo Sánchez‐García, Bartolomé Marco‐Lajara

и другие.

BMC Psychology, Год журнала: 2024, Номер 12(1)

Опубликована: Апрель 12, 2024

In today's business environment, where sustainability has emerged as a strategic axis of practices, the study link between human resources management and environmental becomes increasingly necessary. this sense, present research focuses on analyzing impact Green Human Resource Management (GHRM) Sustainable Performance (SP) Spanish wineries, well mediating effect Employee Wellbeing (EW) Work Engagement (WE) linkage. addition, age, size membership in Protected Designation Origin (PDO) are introduced control variables to increase precision cause-effect relationships examined.

Язык: Английский

Процитировано

20

Guest editorial: Happiness and corporate social responsibility: the role of organizational culture and consumers in a sustainable economy DOI Creative Commons
Pedro Cuesta Valiño, Pablo Gutiérrez Rodríguez, Rafael Ravina-Ripoll

и другие.

Management Decision, Год журнала: 2024, Номер 62(2), С. 373 - 380

Опубликована: Март 16, 2024

Язык: Английский

Процитировано

5

Predictors and Buying Happiness Outcome from Cosmetic Brands Engagement on Instagram DOI
Helen Inseng Duh,

Kebashnee Moodley

Опубликована: Янв. 1, 2025

Язык: Английский

Процитировано

0

What do you do or with whom? Understanding happiness with the tourism experience: an AI approach applied to Instagram DOI Creative Commons
Sofía Blanco-Moreno, Ana María González Fernández, Pablo Antonio Muñoz Gallego

и другие.

Humanities and Social Sciences Communications, Год журнала: 2024, Номер 11(1)

Опубликована: Март 1, 2024

Abstract More and more tourists are sharing their experiences on social media through a combination of photos, texts, hashtags. But there is scarcity studies in literature analyzing tourists’ visual content relation to tourism destinations. To address this gap literature, study explores how with whom users express the greatest happiness holiday destinations, they share it community, mixed methods approach composed analysis images, text, metadata. This allows us objective research, which prediction felt by during experience, using innovative techniques that allow independent variables be obtained. predict tourist satisfaction, two sources data, photos analyzed: novel little explored but necessary due interaction both variables. applies various artificial intelligence analyses (deep learning), textual metadata (machine learning) 39,235 Instagram posts shared since emergence thirteen years ago, at cultural gastronomic destination. The findings showed socialization company, is, traveling interacting people, was key aspect positive experience. In addition, gender people traveled, tourist’s narcissism were also aspects generation expression emotions. Regarding content, results when enjoyed became involved words.

Язык: Английский

Процитировано

2

Me and my brand(s): Exploring the psychological resource exchange in consumer-brand relationships DOI
Wiktor Razmus

New Ideas in Psychology, Год журнала: 2024, Номер 76, С. 101123 - 101123

Опубликована: Сен. 25, 2024

Язык: Английский

Процитировано

1

Inclusive leadership and employee workplace well-being: the role of vigor and supervisor developmental feedback DOI Creative Commons
Yonghua Liu,

Yangchun Fang,

L. Hu

и другие.

BMC Psychology, Год журнала: 2024, Номер 12(1)

Опубликована: Окт. 7, 2024

Employees within organizations actively pursue and maintain their workplace well-being. Although there are current studies that have examined the linking inclusive leadership to employee well-being, underlying intrinsic link between two remains unclear. On basis of self-determination theory, this research relationship leadership, vigor, supervisor developmental feedback, Data were collected from 61 teams totaled 342 full-time employees through a 3-stage questionnaire. Multilevel Structural Equation Modeling Monte Carlo simulations conducted on data for hypothesis testing. Inclusive positively correlated with Employee vigor mediates Supervisor feedback moderated vigor. can improve employees' well-being by stimulating Therefore, managers need be able effectively meet basic needs stimulate Based meeting needs, also provide targeted growth which more promote

Язык: Английский

Процитировано

1

Consumer (brand) happiness of premium fashion brands and value consciousness: The case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms DOI Creative Commons

Chara Lyroni,

George S. Spais

Journal of Marketing Analytics, Год журнала: 2024, Номер unknown

Опубликована: Авг. 14, 2024

Язык: Английский

Процитировано

0

Internal communication from a happiness management perspective: state-of-the-art and theoretical construction of a guide for its development DOI Creative Commons
Luis M. Romero-Rodríguez, Bárbara Castillo-Abdul

BMC Psychology, Год журнала: 2024, Номер 12(1)

Опубликована: Ноя. 9, 2024

This study aims to conduct a literature review and meta-analysis on the use of Happiness Management strategies in internal communication. The objective was extract theoretical constructs dimensions indicators for development guide its application, validated by panel experts.

Язык: Английский

Процитировано

0

Enhancing employee job satisfaction through organizational climate and employee happiness at work: a mediated–moderated model DOI Creative Commons
Yu Jianchun

BMC Psychology, Год журнала: 2024, Номер 12(1)

Опубликована: Дек. 18, 2024

The Chinese educational sector is dynamic; hence, there a need to anchor the factors that influence faculty job satisfaction and performance. These are channeled through organizational climate (OrgC) employee happiness (EmH). growing integration of artificial intelligence applications (AIAs)—like ChatGPT—into learning environment raises questions about AIAs' moderating role in relationship between EmH at work EJoS. This research empirically examines OrgC on EmH, direct mediated impacts EJoS, effect AIAs Data was collected from members various universities. Using SmartPLS version 4.1, I have analyzed six hypotheses corresponding questions. outcomes include favorable effects significantly correlates with partially mediating Interestingly, did not find evidence moderated (ChatGPT) predictors (OrgC EmH) moderation explained 51.9% change EJoS 13.3% variance study's findings support supportive as key instrument for improving employees' satisfaction. AI assistants, such ChatGPT, provide relative efficiency but do affect how relates

Язык: Английский

Процитировано

0

Investigating Users' Continuance Usage Intention Towards Mobile Apps with the Mediating effect of Customer-Brand Engagement DOI Creative Commons

Najjia Ejaz Chaudhry,

Waseem Subhani,

Muhammad Azeem Naz

и другие.

Journal of Management Practices Humanities and Social Sciences, Год журнала: 2023, Номер 7(4)

Опубликована: Янв. 1, 2023

Mobile commerce is considered a contemporary marketing communication in e-retail. Therefore, we studied how mobile app utility affects customers and continuance usage intention. Moreover, the authors examined customer brand engagement as mediating factor privacy risk moderator that influences impact of on Data was collected from Grocer App grocery service providers application. The data 445 current through "Google Forms." present study used structural equation modeling technique to evaluate association among latent constructs. applied SEM observed positively customers, continuing intention engagement. not significant highlight relationship. online apps representing e-retail branded collected. suggests providing more hedonic benefits compete competitive environment. This first examine continuous by shedding light negative characteristic (privacy risk) context presence It does this drawing idea reasoned action.

Язык: Английский

Процитировано

0