“From farm to fork, naturally”: consumers’ intentions to buy organic food through online platforms, extending the UTAUT model with values
British Food Journal,
Год журнала:
2025,
Номер
unknown
Опубликована: Апрель 9, 2025
Purpose
This
study
aims
to
extend
the
UTAUT
model
by
incorporating
attitude,
egoistic
and
altruistic
values
as
additional
constructs
predict
customers’
intentions
purchase
organic
food
products
through
online
platforms.
Further,
moderating
effect
of
price
consciousness
was
also
examined
in
present
study.
Design/methodology/approach
Data
were
collected
on
a
convenience
basis
from
467
respondents
Delhi
NCR,
India,
an
online-based
questionnaire
via
social
networking
sites.
The
partial
least
squares
structural
equation
modeling
(PLS-SEM)
technique
applied
using
SmartPLS
4
analyze
data.
Findings
empirical
results
demonstrate
robust
showing
that
all
(“performance
expectancy,”
“effort
“facilitating
conditions”
“social
influence”)
positively
influence
for
products.
Similarly,
impact
intentions.
In
terms
moderation
effects,
significantly
negatively
influences
relationship
between
intention
well
intention.
Originality/value
To
best
authors’
knowledge,
this
stands
apart
other
studies
many
ways.
First,
it
emphasizes
interplay
unique
combination
special
generation
cohort
(youths).
Second,
role
get
more
results.
Язык: Английский
How to establish customers’ green brand relationships and behaviors: from green consumption consciousness perspectives
Asia Pacific Journal of Marketing and Logistics,
Год журнала:
2024,
Номер
unknown
Опубликована: Окт. 26, 2024
Purpose
This
study
aimed
to
understand
how
the
consumer–green
brand
relationship
affects
behavior
of
consumers
e-commerce
platforms
for
smallholder
farmers;
it
did
so
by
formulating
and
testing
a
framework
based
on
social
identity
perspective.
Design/methodology/approach
Structural
equation
modeling
was
applied
data
from
532
questionnaire
responses.
Findings
All
hypotheses
were
supported.
Customers’
environmental
consciousness,
green
consciousness
self-expression
strongly
affect
consumption
consciousness.
The
effect
identification
is
stronger
than
that
identification.
Practical
implications
Suggestions
managing
brands
farmers
references
strategizing
are
also
provided.
Originality/value
accounts
wide
range
antecedents
first
elucidate
branding
farmers.
Язык: Английский
Greenwashing Versus Green Authenticity: How Green Social Media Influences Consumer Perceptions and Green Purchase Decisions
Sustainability,
Год журнала:
2024,
Номер
16(23), С. 10723 - 10723
Опубликована: Дек. 6, 2024
Firms
show
their
environmental
efforts
on
social
media
in
order
to
influence
the
green
purchase
decisions
of
environmentally
conscious
consumers.
However,
consumers
remain
suspicious
firms’
claims.
This
study
aims
assess
impact
influence,
greenwashing
perception,
and
authenticity
perception
decisions.
In
addition,
mediate
relationship
between
Data
fashion
clothing
brands
were
collected
from
413
respondents
Guangzhou,
China.
These
data
analyzed
through
SPSS
version
23
Smartpls
4.0.8
software.
The
findings
this
that
remains
significant.
Similarly,
mediating
non-significant.
results
will
be
beneficial
for
brands,
marketers,
policymakers,
researchers.
Moreover,
provides
practical
guidance
stakeholders
gain
maximum
benefits
avoid
harmful
effects
caused
by
perception.
Язык: Английский
The impact of social media exposure and online peer networks on green purchase behavior
Computers in Human Behavior,
Год журнала:
2024,
Номер
unknown, С. 108517 - 108517
Опубликована: Ноя. 1, 2024
Язык: Английский
The influence of product availability and social media on green food product purchase intention
Asia-Pacific Journal of Business Administration,
Год журнала:
2024,
Номер
unknown
Опубликована: Ноя. 25, 2024
Purpose
The
present
research
investigates
the
role
of
product
availability,
environmental
concern,
and
social
media
concerning
intention
to
purchase
green
food
products
by
utilising
extended
theory
planned
behaviour
framework
in
a
developing
economy.
Design/methodology/approach
A
self-administered
questionnaire
collected
information
from
412
adults
educated
consumers
Vadodara
city
India.
items
were
used
collect
data
previous
studies
further
validated
using
confirmatory
factor
analysis.
analysed
partial
least
square-structural
equation
modelling.
Findings
study
findings
indicated
that
attitude
perceived
behavioural
control
impact
regarding
products,
while
subjective
norms
found
not
supportive.
At
same
time,
availability
influences
increases
volitional
amongst
consumers.
Moreover,
positively
impacts
behaviour’s
key
constructs.
Research
limitations/implications
outcomes
provide
marketing
managers
with
enhanced
insight
into
relationship
between
consumers'
perception
consumption
context
influence.
could
help
producers
evaluate
extent
intentions
buy
their
countries.
Originality/value
To
best
researchers’
knowledge,
is
pioneers
India
focuses
on
variables
behaviour,
which
led
knowing
influence
products.
focus
adds
study’s
uniqueness.
Язык: Английский