Is the Anthropomorphic Virtual Anchor Its Optimal Form? An Exploration of the Impact of Virtual Anchors’ Appearance on Consumers’ Emotions and Purchase Intention DOI Creative Commons
Shizhen Bai,

Luwen Cao,

Jiamin Zhou

и другие.

Journal of theoretical and applied electronic commerce research, Год журнала: 2025, Номер 20(2), С. 110 - 110

Опубликована: Май 20, 2025

In recent years, virtual anchors have become vital in live marketing due to their anthropomorphic features and interactive advantages. However, are the best option? This study employs neuromarketing tools examine impact of anchor appearance on consumer purchase intention, investigating mediating role emotional response moderating product type. The findings reveal following: (1) anthropomorphism level is significantly positively correlated with intention; (2) exhibits a positive U-shaped relationship response, while inhuman images rapidly trigger arousal, but this does not directly translate into behavior; (3) for hedonic products, high increases whereas utilitarian products more likely be purchased when low. These provide theoretical foundation design, address empirical gap regarding interaction between type, offer scientific guidance digital strategies.

Язык: Английский

Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products DOI Creative Commons
Raffaele Filieri, Fulya Açikgöz, Hao Du

и другие.

Journal of Business Research, Год журнала: 2023, Номер 160, С. 113774 - 113774

Опубликована: Фев. 25, 2023

Язык: Английский

Процитировано

73
From human to virtual: Unmasking consumer switching intentions to virtual influencers by an integrated fsQCA and NCA method DOI
Zhucheng Shao

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 78, С. 103715 - 103715

Опубликована: Янв. 21, 2024

Язык: Английский

Процитировано

23
The Impact of Chatbot Response Strategies and Emojis Usage on Customers’ Purchase Intention: The Mediating Roles of Psychological Distance and Performance Expectancy DOI Creative Commons
Hua Meng,

Xinyuan Lu,

Jiangling Xu

и другие.

Behavioral Sciences, Год журнала: 2025, Номер 15(2), С. 117 - 117

Опубликована: Янв. 23, 2025

Artificial intelligence (AI) chatbots have been widely adopted in customer service, playing a crucial role improving service efficiency, enhancing user experience, and elevating satisfaction levels. Current research on the impact of consumers’ purchase decisions primarily focuses linguistic communication features, with limited exploration into non-verbal social cues employed by chatbots. By conducting three scenario-based experiments, this study investigates mechanisms through which chatbot response strategies (proactive vs. reactive) use emojis (yes no) influence users’ intention. The findings suggest that proactive are more effective strengthening intention compared to reactive strategies. Psychological distance performance expectancy serve as significant mediators relationship. Additionally, moderates effect psychological distance, while its moderating is not significant. This offers new insights chatbots, revealing underlying contributing evidence visual symbols factors. Furthermore, provide practical recommendations for businesses optimizing interaction enhance experience.

Язык: Английский

Процитировано

3
Online consumer shopping behaviour: A review and research agenda DOI
Kandarp Singh, Rituparna Basu

International Journal of Consumer Studies, Год журнала: 2023, Номер 47(3), С. 815 - 851

Опубликована: Янв. 16, 2023

Abstract Over the last two decades, motivated by continuous evolution of technology‐driven retail environment, researchers have studied various aspects online consumer behaviour. This article attempts to take stock this environment critically assess research gaps in domain and provide future directions. Applying a well‐grounded systematic methodology following TCCM (theory, context, characteristics methodology) framework, 197 shopping behaviour articles were reviewed. The findings reveal that application theories remains limited current pool literature focuses more on developed nations. While studies primarily considered categories such as apparel grocery, terms experimental survey‐based most common. Additionally, suggests some use combined better understand technology acceptance consumers online‐shopping is recommended. Similarly, across other like experiential luxury, luxury services, or second‐hand products then link novel constructs reflecting issues with payment methods, service quality, store atmosphere are portrayed meaningful avenues will advance domain.

Язык: Английский

Процитировано

36
Examining the context‐specific reasons and adoption of artificial intelligence‐based voice assistants: A behavioural reasoning theory approach DOI
Shaista Anayat, Gowhar Rasool, Anjali Pathania

и другие.

International Journal of Consumer Studies, Год журнала: 2023, Номер 47(5), С. 1885 - 1910

Опубликована: Июнь 8, 2023

Abstract AI‐based voice assistants are some of the most popular consumer products artificial intelligence technology. This study investigates influence reasoning process on overall attitudes and adoption intentions towards assistants. Behavioural theory was applied to hypothesize relationships between values, context‐specific reasons, attitudes, intention. Partial least squares structural equation modelling used test research model hypotheses using data from 550 potential consumers in India. suggests a positive consumers' ‘reasons for’ their attitude assistants, as well favourable impact values for’. discovered that against’ not only opposites but entirely autonomous have an independent improved our understanding product by identifying paramount role shaping

Язык: Английский

Процитировано

31
Perceptions and drivers of the metaverse adoption: A mixed‐methods study DOI Creative Commons
Nandini Venkatesh Adhini, Ch. V. V. S. N. V. Prasad

International Journal of Consumer Studies, Год журнала: 2024, Номер 48(4)

Опубликована: Июнь 14, 2024

Abstract Metaverse has garnered considerable attention in recent times. Given its swift pace of development, it is imperative to study the adoption metaverse. This analyses perceptions and drivers influencing behavioural intention use metaverse among Generation Z millennials by employing a sequential mixed‐methods approach. In first stage study, in‐depth expert interviews were conducted ( n = 20), subsequent featured countrywide survey 1253). The outcomes this indicate that perceived usefulness, personal innovativeness, enjoyment, facilitating conditions, telepresence, social presence, trust, regulatory support influence attitudes intentions towards findings also reveal significant difference strength few relationships across age, gender, income levels, shedding light on crucial factors for organisations seeking position themselves strategically various demographic groups. significantly contributes existing knowledge emerging optimistic pessimistic affecting By harnessing these outcomes, can enhance development promotion experiences.

Язык: Английский

Процитировано

11
The retail strategies of luxury fashion firms in the metaverse: Enhancing brand experiences DOI Creative Commons

Lala Hu,

Mirko Olivieri, Marta Giovannetti

и другие.

Journal of Retailing and Consumer Services, Год журнала: 2025, Номер 84, С. 104202 - 104202

Опубликована: Янв. 5, 2025

Язык: Английский

Процитировано

2
Factors influencing success of virtual reality in Tunisia’s cultural heritage tourism sites: a UTAUT2 approach extension DOI Creative Commons

Rim Mosbeh

Virtual Reality, Год журнала: 2025, Номер 29(1)

Опубликована: Янв. 23, 2025

Язык: Английский

Процитировано

2
Using AI chatbots (e.g., CHATGPT) in seeking health-related information online: the case of a common ailment DOI Creative Commons
Pouyan Esmaeilzadeh, Mahed Maddah, Tala Mirzaei

и другие.

Computers in Human Behavior Artificial Humans, Год журнала: 2025, Номер unknown, С. 100127 - 100127

Опубликована: Фев. 1, 2025

Язык: Английский

Процитировано

2
Phygital luxury experiences. A correspondence analysis on retail technologies DOI Creative Commons
Alice Guzzetti,

Roberta Crespi,

Valeria Belvedere

и другие.

International Journal of Consumer Studies, Год журнала: 2024, Номер 48(2)

Опубликована: Фев. 1, 2024

Abstract Beliefs play a prominent role in consumer attitudes toward technology. Hence, the interplay between affective and cognitive perceptions results approach or avoidance behaviours. This study examines how phygital interactive in‐store technologies are perceived specific context of luxury retail by providing holistic picture characteristics consumers link to technological applications. Employing correspondence analysis, we highlight contribution dimensions beliefs technology evaluation, both positive negative terms. By differentiating respondents who had already tried those not, findings reveal bias, derived from lack experience, evaluations; while previous usage positively impacts assessment. The provide an outline valuable customer experience enriched devices, showing technology's distinct features attract consumers, these can be leveraged retailer enhance experience.

Язык: Английский

Процитировано

9