Research and Evaluation of Multi-Sensory Design of Product Packaging Based on VR Technology in Online Shopping Environment DOI Creative Commons

Yingzhe Xiao,

Qianxi Li,

Zhen Zhang

и другие.

Applied Sciences, Год журнала: 2024, Номер 14(17), С. 7736 - 7736

Опубликована: Сен. 2, 2024

The development and application of virtual reality (VR) technology significantly enhances consumer immersion. Exploring a multi-sensory evaluation model for packaging is valuable integrating VR with packaging. This study developed using the analytic hierarchy process (AHP). Eye-tracker experimentation was conducted to identify attention indicators when interacting These were quantified Saaty’s nine-level importance scale expert input, resulting in comprehensive model. Subsequently, shopping system focused on potato chips cola as design objects. evaluated established model, results analyzed. Based findings, improvements made, re-evaluated modified post-improvement demonstrated enhanced sensory experiences. validate that effectively guides approaches within environment.

Язык: Английский

Consumer Behavior's Evolution, Emergence, and Future in the AI Age Through the Lens of MR, VR, XR, Metaverse, and Robotics DOI Open Access
George S. Spais, Varsha Jain

Journal of Consumer Behaviour, Год журнала: 2025, Номер unknown

Опубликована: Фев. 4, 2025

ABSTRACT A critical discussion of the evolution consumer behavior, ethical consideration, and encouraging new future directions in AI era, we highlight ten main ideas regarding evolution, emergence, behavior Age through lens immersive technologies their significance changing landscape research. In light significant gaps understanding how influence urgent need for in‐depth knowledge this area era is emphasized. Analytically, (1) literature findings based on studies, (2) connection several thought‐provoking specific nuanced research questions, comprehensive theories, frameworks, contextual examples suggestions frameworks or adaptations each technology, (3) overview directions, thrusts, methodological approaches per study within related to metaverse, automation, robotics serve as a crucial foundation our objectives expected contributions article. The organization these logically allows us see clear progression from transformative impact interdisciplinary focus corporate responsibility digital age.

Язык: Английский

Процитировано

4

Beyond the chaos: how crowded exhibitions shape customer politeness and service interactions DOI
Jie Yin, Tianyu Li, Yensen Ni

и другие.

Current Issues in Tourism, Год журнала: 2025, Номер unknown, С. 1 - 17

Опубликована: Фев. 19, 2025

Язык: Английский

Процитировано

2

Artificial Intelligence in Frontline Service Encounters: A Systematic Review and Research Agenda DOI
Sneha Rose George,

C Manu,

Manoj Edward

и другие.

International Journal of Consumer Studies, Год журнала: 2025, Номер 49(3)

Опубликована: Апрель 17, 2025

ABSTRACT Over recent years, the proliferation of artificial intelligence (AI) has enabled businesses worldwide to employ AI‐driven service agents deliver frontline services their customers. This paradigm shift also increased scholarly attention consumer behavior research in encounters. Nevertheless, existing body knowledge this domain lacks coherence and consistency, with disparate findings scattered across numerous disciplines. In context, a critical comprehensive overview literature is essential. Therefore, provide an updated understanding fast‐growing domain, we systematically analyzed 157 articles. Using popular TCCM framework, offer detailed theories, contexts, characteristics, methodologies used prior studies domain. The presents integrated framework considering independent variables, mediators, moderators influencing customer outcomes. analysis identifies several gaps suggests potential opportunities for further investigation that pertain major emerging topics overlooked areas. review enhances reactions encounters offers novel insights both managerial practice regarding implementation AI services.

Язык: Английский

Процитировано

1

Consumer responses toward smart technology: A systematic review, synthesis, and future research agenda DOI
Ayşegül Sağkaya Güngör, Tuğçe Ozansoy Çadırcı, Şirin Gizem Köse

и другие.

International Journal of Consumer Studies, Год журнала: 2024, Номер 48(3)

Опубликована: Апрель 25, 2024

Abstract This article is a comprehensive review of the literature on smart technology in consumer studies from 1996 to 2023. While paper provides information about development field by identifying important publications and authors, it employs topic modeling pinpoint key topics papers published marketing business journals. These are then grouped into three research streams evaluated concerning theoretical, contextual, methodological perspectives. doing so, specific gaps were identified. By revealing literature, study suggests promising avenues for further research. Finally, this advances our comprehension journals informs future inquiry rapidly evolving domain.

Язык: Английский

Процитировано

4

The Future of Work and Education in Ai-Driven Innovative Systems: A Systematic Literature Review and Lexicometric Analysis DOI
Gulab Kumar,

Dipanker Sharma,

Bhawana Bhardwaj

и другие.

Опубликована: Янв. 1, 2025

Язык: Английский

Процитировано

0

Design and Development of a Cost Effective WebVR Commerce System Prototype DOI Open Access
Nor Aniza Azmi,

Thomas Shiaw Hong Liem

International Journal on Perceptive and Cognitive Computing, Год журнала: 2025, Номер 11(1), С. 60 - 66

Опубликована: Янв. 30, 2025

This project focuses on the design and development of a cost-effective WebVR commerce system prototype to enhance online shopping experience. Despite rapid growth E-commerce, platforms face challenges such as limited interactivity, static product presentations, lengthy purchasing procedures, which often lead customers abandon in favor physical stores. The proposed leverages virtual reality address these issues, providing an immersive interactive By enabling users visualize explore products 3D environment, bridges gap between in-store shopping. However, requires costly hardware powerful workstations process positioning data. Therefore, this utilizing affordable technologies frameworks create seamless accessible solution, making more practical option for wider audience.

Язык: Английский

Процитировано

0

Virtual Reality Training as Enhanced Experiential Learning DOI Creative Commons
Simon Riches, Ina Kaleva

Journal of Technology in Behavioral Science, Год журнала: 2025, Номер unknown

Опубликована: Фев. 5, 2025

Язык: Английский

Процитировано

0

Experience, Perceived Knowledge and Perspectives of Physiotherapists Towards the Use of Virtual Reality-Based Interventions in the Musculoskeletal Setting: A Cross-Sectional Survey DOI Open Access
Fouad Salama, J. Ho,

Rokhsaneh Tehrany

и другие.

Cureus, Год журнала: 2025, Номер unknown

Опубликована: Май 30, 2025

Язык: Английский

Процитировано

0

Research and Evaluation of Multi-Sensory Design of Product Packaging Based on VR Technology in Online Shopping Environment DOI Creative Commons

Yingzhe Xiao,

Qianxi Li,

Zhen Zhang

и другие.

Applied Sciences, Год журнала: 2024, Номер 14(17), С. 7736 - 7736

Опубликована: Сен. 2, 2024

The development and application of virtual reality (VR) technology significantly enhances consumer immersion. Exploring a multi-sensory evaluation model for packaging is valuable integrating VR with packaging. This study developed using the analytic hierarchy process (AHP). Eye-tracker experimentation was conducted to identify attention indicators when interacting These were quantified Saaty’s nine-level importance scale expert input, resulting in comprehensive model. Subsequently, shopping system focused on potato chips cola as design objects. evaluated established model, results analyzed. Based findings, improvements made, re-evaluated modified post-improvement demonstrated enhanced sensory experiences. validate that effectively guides approaches within environment.

Язык: Английский

Процитировано

0