Keeping viewers hooked: Netflix’s innovative strategies for reducing churn DOI
Indrani Sudhindra Neglur,

P. Rajeswari

Journal of Information Technology Teaching Cases, Год журнала: 2024, Номер unknown

Опубликована: Окт. 26, 2024

Netflix’s digital disruption in the entertainment industry has been significantly enhanced by nudging, which refers to using behavioural science techniques subtly influence user decisions (Thaler and Sunstein, 2008). By leveraging data analytics, Netflix personalises viewing experience, guiding users toward content they are likely enjoy, increases engagement encourages binge-watching. The platform employs sophisticated algorithms recommend titles, effectively nudging viewers explore new genres or original based on their history (Lobato, 2019). This strategy pivotal fostering a binge-watching culture, contrasting sharply with traditional broadcasting schedules offering weekly instalments. ability analyse allows it create that aligns viewer preferences, further enhancing its appeal. understanding what resonates audiences, can produce targeted captures attention retains subscribers. Digital plays crucial role strategy, reinforcing position as leader streaming market while reshaping consumption habits across industry. However, presents both opportunities challenges for customer churn management, raising critical ethical questions about autonomy manipulation. Finding right balance between effective retention strategies considerations will be vital trust overall experience platform.

Язык: Английский

Innovative Intelligence AI Tools Transforming Public Service Excellence DOI

Tarun Sai Raavi,

Ramanchi Radhika,

C. Shree Charan

и другие.

Advances in public policy and administration (APPA) book series, Год журнала: 2025, Номер unknown, С. 189 - 226

Опубликована: Янв. 24, 2025

This chapter provides a comprehensive framework for the implementation of Artificial Intelligence (AI) in public administration. It highlights growing importance AI technologies improving services, while emphasizing need systematic approach to their deployment, also examines literature on frameworks, outlines basic benefits and risks administration, suggests guidelines responsible implementation. seeks provide understanding effective integration tools management enhance value upholding ethical standards.

Язык: Английский

Процитировано

1
Assessing the validity of utaut among higher education instructors: a meta-analysis DOI

Rasha Noureddine,

David N. Boote, Laurie O. Campbell

и другие.

Education and Information Technologies, Год журнала: 2025, Номер unknown

Опубликована: Март 1, 2025

Язык: Английский

Процитировано

0
Keeping viewers hooked: Netflix’s innovative strategies for reducing churn DOI
Indrani Sudhindra Neglur,

P. Rajeswari

Journal of Information Technology Teaching Cases, Год журнала: 2024, Номер unknown

Опубликована: Окт. 26, 2024

Netflix’s digital disruption in the entertainment industry has been significantly enhanced by nudging, which refers to using behavioural science techniques subtly influence user decisions (Thaler and Sunstein, 2008). By leveraging data analytics, Netflix personalises viewing experience, guiding users toward content they are likely enjoy, increases engagement encourages binge-watching. The platform employs sophisticated algorithms recommend titles, effectively nudging viewers explore new genres or original based on their history (Lobato, 2019). This strategy pivotal fostering a binge-watching culture, contrasting sharply with traditional broadcasting schedules offering weekly instalments. ability analyse allows it create that aligns viewer preferences, further enhancing its appeal. understanding what resonates audiences, can produce targeted captures attention retains subscribers. Digital plays crucial role strategy, reinforcing position as leader streaming market while reshaping consumption habits across industry. However, presents both opportunities challenges for customer churn management, raising critical ethical questions about autonomy manipulation. Finding right balance between effective retention strategies considerations will be vital trust overall experience platform.

Язык: Английский

Процитировано

0