Investigating the Influence of Perceived Behavioral Control and Personal Innovativeness on the Adoption of Online Fashion Shopping among Generation X: A TAM Approach”: DOI Open Access

Rafnelly Rafki,

Annisa Suci Ramadhani,

Hapzi Ali

и другие.

Dinasti International Journal of Digital Business Management, Год журнала: 2024, Номер 5(4), С. 775 - 781

Опубликована: Июнь 29, 2024

Online shopping has experienced rapid growth in the digital age, and understanding factors influencing adoption of online by Generation X is becoming important for businesses such as e-commerce, marketers, researchers. The purpose study was to understand interaction between Perceived Behavioral Control Personal Innovativeness intention fashion X. This research quantitative qualitative, using TAM approach. A sample 50 men women born 1965 1980s were users applications. Varibel X, there are 2 namely Innovativeness. Variable Y, Intention Use Fashion Shopping Apps. Data analysis uses simple correlation tests, descriptive statistics mean, median, standard deviation. Analyzed SPSS statistical software. includes validity reliability tests. Instrument, analysis, linear regression test effect independent variable on dependent variable. positively influences Shopping. It found that Ease had a significant influence Usefulness also affects Research shows approach, Use, Usefulness, Control, Innovativeness, have an role X's adopt can provide valuable insights e-commerce companies industry players developing improving applications more attractive easy use

Язык: Английский

Revolutionizing consumer insights: the impact of fMRI in neuromarketing research DOI Creative Commons
Ahmed H. Alsharif, Salmi Mohd Isa

Future Business Journal, Год журнала: 2024, Номер 10(1)

Опубликована: Июль 9, 2024

Abstract This study performs a comprehensive bibliometric (performance analysis) and thematic content analysis of global research in "neuromarketing or consumer neuroscience" "functional magnetic resonance imaging fMRI." Utilizing the PRISMA framework R package software, we analyzed thirty-six Scopus-indexed articles. The USA California Institute Technology emerged as leading contributors, with Rangel, A., Reimann, M., notable authors. Prominent themes include 'advertising,' 'product,' 'price,' 'brand', “Journal Consumer Psychology” Neuroscience” being key publications. most cited article is "Marketing actions can modulate neural representations experienced pleasantness," 620 citations. In addition, fMRI has been used to behavior (impulsiveness, reward, emotion, decision-making, memory) toward marketing stimuli such price (WTP), advertising (celebrity endorsement, MSV), product (packaging design), brand (Halal logo, label, personality). provides an invaluable literature review matrix detailed insights into current trends neuromarketing utilizing fMRI. highlights significant impact both academic commercial realms, offering new for targeted research. It valuable guidance developing more effective strategies, understanding decision-making processes, enhancing business performance, collaborating academically.

Язык: Английский

Процитировано

11

Influence of e-learning on the students’ of higher education in the digital era: A systematic literature review DOI
Rashmi Singh, Singh Sk, Niraj Mishra

и другие.

Education and Information Technologies, Год журнала: 2024, Номер 29(15), С. 20201 - 20221

Опубликована: Апрель 16, 2024

Язык: Английский

Процитировано

7

The Role of Online Learning Platforms DOI
Josué Román Martínez-Mireles, Jazmín Rodriguez-Flores, Marco Antonio García-Márquez

и другие.

IGI Global eBooks, Год журнала: 2025, Номер unknown, С. 363 - 388

Опубликована: Фев. 5, 2025

The evolution of online education has undergone substantial transformation over time, driven by advancements in information and communication technologies, as well the development educational models. As environment continues to evolve, learning platforms have played a pivotal role shaping into its current form. This chapter aims explore key attributes functionalities these understand their impact on pedagogical practices, effects student engagement, retention rates, overall outcomes—factors that remain vital for educators, process managers, leaders alike. In doing so, we seek provide comprehensive review platforms, evaluate effectiveness different contemplate potential future directions education. analysis is grounded meticulous existing literature supported comparative analysis.

Язык: Английский

Процитировано

0

Instructional Design as a Key Factor for Industry 5.0 Engineering Education DOI Open Access

Ane Arregi,

José Alberto Eguren, Jabier Retegi

и другие.

Procedia Computer Science, Год журнала: 2025, Номер 253, С. 985 - 994

Опубликована: Янв. 1, 2025

Язык: Английский

Процитировано

0

Exploring the Full Potential of Collaborative Learning and E-Learning Environments in Universities: A Systematic Review DOI Open Access

Wagino Wagino,

Hasan Maksum, Wawan Purwanto

и другие.

TEM Journal, Год журнала: 2023, Номер unknown, С. 1772 - 1785

Опубликована: Авг. 28, 2023

This systematic review examines the challenges and potential solutions to improve implementation of collaborative learning e-learning environments in universities. The article analyzes 200 relevant articles published between 2014-2022 using a qualitative approach identify themes sub-themes related environments. study reveals various methods employed, including MOOC (Massive Open Online Course), digital mind maps, tripartite learning, but also highlights such as lack infrastructure, low-quality internet networks, inadequate practical tools. research emphasizes need for effective leadership management vocational institutions recommends further on curriculum development, evaluation methods, lecturer performance assessment, improving infrastructure educator training. Collaboration with industry other training is suggested students' employability entrepreneurship skills.

Язык: Английский

Процитировано

9

Adoption of mobile application for enhancing learning in higher education: Students’ views from the State University of Zanzibar, Tanzania DOI Creative Commons
Mwanajuma Suleiman Mgeni,

Haji Ali Haji,

Said Yunus

и другие.

African Journal of Science Technology Innovation and Development, Год журнала: 2024, Номер 16(2), С. 265 - 273

Опубликована: Янв. 2, 2024

Mobile (m)-learning is a technology-enhanced learning approach utilizing mobile technologies to facilitate learning. Despite significant attention from previous researchers, there lack of adequate studies about student's usage and perceptions m-learning in Zanzibar's' higher institutions (HLIs). In this study, the researchers explored specific activities undertaken by students through system, students' on usefulness ease use challenges they faced at State University Zanzibar (SUZA). The study used survey method with descriptive statistical analysis examined 240 randomly selected participating initiative. findings indicate that 96.7% participants easily system navigate resources, 92.9% viewed assignments, 94.6% took quizzes. Additionally, majority respondents showed positive attitude regarding system. However, 57% experienced challenges, including unreliable internet connectivity incompatibility some their devices. will help HLIs like SUZA find better strategies improve m-learning, especially pedagogical features awareness among students. Moreover, underscores importance more research discover factors influence adoption Africa HLIs.

Язык: Английский

Процитировано

2

Research on College Students’ Behavior in Calligraphy Courses Within a Virtual Learning Environment Based on SVVR: A Convergent Model Approach of Coolness Theory, VAM and TAM DOI Creative Commons
Yang Li, Silu Bao, Yi Yang

и другие.

IEEE Access, Год журнала: 2024, Номер 12, С. 28538 - 28553

Опубликована: Янв. 1, 2024

Utilizing SVVR educational materials in calligraphy courses can yield diverse effects, while it remains a rather novel instructional approach for students. Considering that the popularity of directly influences teaching effectiveness, is imperative to do further research on students' cognition enhance their acceptance materials. Therefore, adopting Coolness Feeling Theory, Value Adoption Model (VAM), Technology Acceptance (TAM), and Innovation Diffusion Theory (IDT), we have developed structural equation model investigate behavioral inclination students toward utilizing The includes external variables such as perceived value (PV), enjoyment (PE), vividness (PVV), immersion (IM), information quality (IQ), coolness (PC). Simultaneously, self-innovation (SINN) regarded moderating variable relationship between usefulness (PU) (PV). A cohort 401 participants was verified, findings were examined (SEM). indicated college utilize strongly influenced by two factors: PU (β=0.252, P<0.01) ATT (β=0.572, P<0.001). Furthermore, PC (β=0.257, P<0.001) (β=0.646, exhibited positive effect ATT. 2) PV (β=0.404, P<0.001), PVV (β=0.348, IQ (β=0.239, had PU, IM (β=-0.182, negative PE (β=0.010) no direct PU. (β=0.657, positively correlated with PC. 3) Additionally, SINN negatively affects association within certain range. These provide useful insights guidance developing university art classes. validity convergence which provides an extended methodology applying theoretical model.

Язык: Английский

Процитировано

2

Evaluating the Transformative Impact of Online Education on Medical Student Learning Outcomes DOI Creative Commons
Hessah Alshammari, Sameerah Shaheen, Shimaa A. Mahmoud

и другие.

Advances in Medical Education and Practice, Год журнала: 2024, Номер Volume 15, С. 1103 - 1111

Опубликована: Ноя. 1, 2024

The COVID-19 pandemic forced educational institutions worldwide to shift online learning as a means continue education during lockdowns and social distancing measures. This study investigates the effectiveness of in comparison traditional on-campus learning, specifically within context medical education.

Язык: Английский

Процитировано

2

Is virtual learning still virtually satisfactory in the post-COVID-19 era for pre-service teachers? DOI Creative Commons
Sulaimon Adewale

Educational Technology Quarterly, Год журнала: 2024, Номер 2024(2), С. 152 - 165

Опубликована: Май 23, 2024

The planned global migration to the Fourth Industrial Revolution (4IR) and unplanned incidence of COVID-19 pandemic have necessitated indispensability virtual learning adoption in tertiary institutions. success is premised on many factors, including quality platforms (VLPs) users' satisfaction. This study, therefore, examined association between VLPs pre-service teachers (PST) satisfaction post-COVID-19 era. study adopted a quantitative design using multi-stage sampling select 200 final-year students education faculty. analytical methods used were Pearson product-moment correlation independent t-test SPSS version 29 statistical software. findings indicated moderately positive link teachers’ However, levels differed based gender participants. recommends regular collection feedback from identify where there are hitches; higher institutions should consider creating assurance department for monitoring evaluation institutions' learning; training retraining instructors essential update knowledge as new technologies continue emerge. uniqueness this appraisal after experience. There no iota doubt that who preparing be engaged different schools need imbibe culture learning. Therefore, further studies must conducted best way make attractive.

Язык: Английский

Процитировано

1

Evaluation of blended learning: challenges, academic performance shifts, and the pros and cons in a selected Technical University DOI Creative Commons
Claressa Kyei-Akuoko, Ronald Osei Mensah, Dari Daniel Kuusongno

и другие.

Cogent Arts and Humanities, Год журнала: 2024, Номер 12(1)

Опубликована: Дек. 18, 2024

Язык: Английский

Процитировано

1