Revolutionizing consumer insights: the impact of fMRI in neuromarketing research

Future Business Journal, Journal Year: 2024, Volume and Issue: 10(1)

Published: July 9, 2024

Abstract This study performs a comprehensive bibliometric (performance analysis) and thematic content analysis of global research in "neuromarketing or consumer neuroscience" "functional magnetic resonance imaging fMRI." Utilizing the PRISMA framework R package software, we analyzed thirty-six Scopus-indexed articles. The USA California Institute Technology emerged as leading contributors, with Rangel, A., Reimann, M., notable authors. Prominent themes include 'advertising,' 'product,' 'price,' 'brand', “Journal Consumer Psychology” Neuroscience” being key publications. most cited article is "Marketing actions can modulate neural representations experienced pleasantness," 620 citations. In addition, fMRI has been used to behavior (impulsiveness, reward, emotion, decision-making, memory) toward marketing stimuli such price (WTP), advertising (celebrity endorsement, MSV), product (packaging design), brand (Halal logo, label, personality). provides an invaluable literature review matrix detailed insights into current trends neuromarketing utilizing fMRI. highlights significant impact both academic commercial realms, offering new for targeted research. It valuable guidance developing more effective strategies, understanding decision-making processes, enhancing business performance, collaborating academically.

Language: Английский

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Influence of e-learning on the students’ of higher education in the digital era: A systematic literature review

Education and Information Technologies, Journal Year: 2024, Volume and Issue: 29(15), P. 20201 - 20221

Published: April 16, 2024

Language: Английский

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The Role of Online Learning Platforms

IGI Global eBooks, Journal Year: 2025, Volume and Issue: unknown, P. 363 - 388

Published: Feb. 5, 2025

The evolution of online education has undergone substantial transformation over time, driven by advancements in information and communication technologies, as well the development educational models. As environment continues to evolve, learning platforms have played a pivotal role shaping into its current form. This chapter aims explore key attributes functionalities these understand their impact on pedagogical practices, effects student engagement, retention rates, overall outcomes—factors that remain vital for educators, process managers, leaders alike. In doing so, we seek provide comprehensive review platforms, evaluate effectiveness different contemplate potential future directions education. analysis is grounded meticulous existing literature supported comparative analysis.

Language: Английский

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Instructional Design as a Key Factor for Industry 5.0 Engineering Education

Procedia Computer Science, Journal Year: 2025, Volume and Issue: 253, P. 985 - 994

Published: Jan. 1, 2025

Language: Английский

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Exploring the Full Potential of Collaborative Learning and E-Learning Environments in Universities: A Systematic Review

TEM Journal, Journal Year: 2023, Volume and Issue: unknown, P. 1772 - 1785

Published: Aug. 28, 2023

This systematic review examines the challenges and potential solutions to improve implementation of collaborative learning e-learning environments in universities. The article analyzes 200 relevant articles published between 2014-2022 using a qualitative approach identify themes sub-themes related environments. study reveals various methods employed, including MOOC (Massive Open Online Course), digital mind maps, tripartite learning, but also highlights such as lack infrastructure, low-quality internet networks, inadequate practical tools. research emphasizes need for effective leadership management vocational institutions recommends further on curriculum development, evaluation methods, lecturer performance assessment, improving infrastructure educator training. Collaboration with industry other training is suggested students' employability entrepreneurship skills.

Language: Английский

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Adoption of mobile application for enhancing learning in higher education: Students’ views from the State University of Zanzibar, Tanzania

African Journal of Science Technology Innovation and Development, Journal Year: 2024, Volume and Issue: 16(2), P. 265 - 273

Published: Jan. 2, 2024

Mobile (m)-learning is a technology-enhanced learning approach utilizing mobile technologies to facilitate learning. Despite significant attention from previous researchers, there lack of adequate studies about student's usage and perceptions m-learning in Zanzibar's' higher institutions (HLIs). In this study, the researchers explored specific activities undertaken by students through system, students' on usefulness ease use challenges they faced at State University Zanzibar (SUZA). The study used survey method with descriptive statistical analysis examined 240 randomly selected participating initiative. findings indicate that 96.7% participants easily system navigate resources, 92.9% viewed assignments, 94.6% took quizzes. Additionally, majority respondents showed positive attitude regarding system. However, 57% experienced challenges, including unreliable internet connectivity incompatibility some their devices. will help HLIs like SUZA find better strategies improve m-learning, especially pedagogical features awareness among students. Moreover, underscores importance more research discover factors influence adoption Africa HLIs.

Language: Английский

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Research on College Students’ Behavior in Calligraphy Courses Within a Virtual Learning Environment Based on SVVR: A Convergent Model Approach of Coolness Theory, VAM and TAM

IEEE Access, Journal Year: 2024, Volume and Issue: 12, P. 28538 - 28553

Published: Jan. 1, 2024

Utilizing SVVR educational materials in calligraphy courses can yield diverse effects, while it remains a rather novel instructional approach for students. Considering that the popularity of directly influences teaching effectiveness, is imperative to do further research on students' cognition enhance their acceptance materials. Therefore, adopting Coolness Feeling Theory, Value Adoption Model (VAM), Technology Acceptance (TAM), and Innovation Diffusion Theory (IDT), we have developed structural equation model investigate behavioral inclination students toward utilizing The includes external variables such as perceived value (PV), enjoyment (PE), vividness (PVV), immersion (IM), information quality (IQ), coolness (PC). Simultaneously, self-innovation (SINN) regarded moderating variable relationship between usefulness (PU) (PV). A cohort 401 participants was verified, findings were examined (SEM). indicated college utilize strongly influenced by two factors: PU (β=0.252, P<0.01) ATT (β=0.572, P<0.001). Furthermore, PC (β=0.257, P<0.001) (β=0.646, exhibited positive effect ATT. 2) PV (β=0.404, P<0.001), PVV (β=0.348, IQ (β=0.239, had PU, IM (β=-0.182, negative PE (β=0.010) no direct PU. (β=0.657, positively correlated with PC. 3) Additionally, SINN negatively affects association within certain range. These provide useful insights guidance developing university art classes. validity convergence which provides an extended methodology applying theoretical model.

Language: Английский

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Evaluating the Transformative Impact of Online Education on Medical Student Learning Outcomes

Advances in Medical Education and Practice, Journal Year: 2024, Volume and Issue: Volume 15, P. 1103 - 1111

Published: Nov. 1, 2024

The COVID-19 pandemic forced educational institutions worldwide to shift online learning as a means continue education during lockdowns and social distancing measures. This study investigates the effectiveness of in comparison traditional on-campus learning, specifically within context medical education.

Language: Английский

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Is virtual learning still virtually satisfactory in the post-COVID-19 era for pre-service teachers?

Educational Technology Quarterly, Journal Year: 2024, Volume and Issue: 2024(2), P. 152 - 165

Published: May 23, 2024

The planned global migration to the Fourth Industrial Revolution (4IR) and unplanned incidence of COVID-19 pandemic have necessitated indispensability virtual learning adoption in tertiary institutions. success is premised on many factors, including quality platforms (VLPs) users' satisfaction. This study, therefore, examined association between VLPs pre-service teachers (PST) satisfaction post-COVID-19 era. study adopted a quantitative design using multi-stage sampling select 200 final-year students education faculty. analytical methods used were Pearson product-moment correlation independent t-test SPSS version 29 statistical software. findings indicated moderately positive link teachers’ However, levels differed based gender participants. recommends regular collection feedback from identify where there are hitches; higher institutions should consider creating assurance department for monitoring evaluation institutions' learning; training retraining instructors essential update knowledge as new technologies continue emerge. uniqueness this appraisal after experience. There no iota doubt that who preparing be engaged different schools need imbibe culture learning. Therefore, further studies must conducted best way make attractive.

Language: Английский

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Evaluation of blended learning: challenges, academic performance shifts, and the pros and cons in a selected Technical University

Cogent Arts and Humanities, Journal Year: 2024, Volume and Issue: 12(1)

Published: Dec. 18, 2024

Language: Английский

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