Advances in hospitality, tourism and the services industry (AHTSI) book series,
Год журнала:
2024,
Номер
unknown, С. 29 - 51
Опубликована: Апрель 23, 2024
This
study
explains
the
pros
and
cons
of
using
ChatGPT
in
tourism
industry.
Data
obtained
from
interviews
with
professionals
consumers
industry
have
revealed
that
should
not
be
evaluated
solely
one
aspect.
Although
offers
significant
advantages
such
as
personalized
holiday
travel
recommendations,
instant
language
translation,
ability
to
provide
24/7
customer
support,
significantly
enhancing
user
experience,
providing
cultural
information,
increasing
satisfaction
by
assisting
planning,
etc.,
it
also
leads
potential
disadvantages
real-time
limitations
current
data,
inaccuracies
some
cases
lack
a
human
touch
ensure
processing
sensitive
ethical
security
concerns,
etc.
As
result,
findings
were
compared
discussed
results
studies
literature.
Information,
Год журнала:
2023,
Номер
14(8), С. 462 - 462
Опубликована: Авг. 16, 2023
This
paper
presents
an
in-depth
study
of
ChatGPT,
a
state-of-the-art
language
model
that
is
revolutionizing
generative
text.
We
provide
comprehensive
analysis
its
architecture,
training
data,
and
evaluation
metrics
explore
advancements
enhancements
over
time.
Additionally,
we
examine
the
capabilities
limitations
ChatGPT
in
natural
processing
(NLP)
tasks,
including
translation,
text
summarization,
dialogue
generation.
Furthermore,
compare
to
other
generation
models
discuss
applicability
various
tasks.
Our
also
addresses
ethical
privacy
considerations
associated
with
provides
insights
into
mitigation
strategies.
Moreover,
investigate
role
cyberattacks,
highlighting
potential
security
risks.
Lastly,
showcase
diverse
applications
different
industries
evaluate
performance
across
languages
domains.
offers
exploration
ChatGPT’s
impact
on
NLP
field.
Journal of Travel & Tourism Marketing,
Год журнала:
2023,
Номер
40(5), С. 383 - 398
Опубликована: Июнь 13, 2023
This
paper
aims
to
outline
the
influences
of
ChatGPT
on
service
individualization
and
value
co-creation
in
travel
industry.
Data
were
collected
from
managers
experts
agencies
Turkey.
Hypotheses
tested
via
independent
sample
t-tests,
enter
regression
analysis,
bootstrapping
approach.
It
is
found
that
empowered
internalizing
information,
which
turn
positively
impacts
co-creation.
The
study
also
finds
has
a
significant
moderating
impact
relationship
between
information
as
well
SSRN Electronic Journal,
Год журнала:
2023,
Номер
unknown
Опубликована: Янв. 1, 2023
The
incorporation
of
ChatGPT
and
other
Large
Language
Models
(LLMs)
has
transformed
the
landscape
Business
Management
across
various
sectors.
This
research
delves
into
multifaceted
roles
these
advanced
AI
technologies
play
in
optimizing
different
aspects
business
management.
facilitates
smooth
communication,
automates
customer
support,
generates
leads,
offers
personalized
experiences,
enhancing
relationship
management
from
relations
to
market
analysis.
Additionally,
financial
analysis
forecasting,
LLMs
assist
businesses
interpreting
data,
enabling
data-driven
decision-making
precise
planning.
study
explores
challenges
faced
by
when
integrating
areas
Ethical
concerns,
such
as
data
privacy
algorithmic
biases,
necessitate
careful
consideration,
urging
maintain
transparency
fairness
their
AI-driven
interactions.
Moreover,
human
resource
management,
aid
talent
acquisition,
employee
training,
performance
analysis,
revolutionizing
HR
processes.
Furthermore,
investigates
transformative
potential
similar
fostering
innovation
creativity
within
By
automating
routine
tasks
supply
chain
logistics,
employees
can
concentrate
on
strategic
planning
innovation,
thereby
operational
efficiency
competitiveness.
highlights
significant
impact
diverse
fields
While
emphasizing
benefits,
it
underscores
importance
for
navigate
challenges,
promote
ethical
practices,
empower
workforce
fully
utilize
an
ever-evolving
landscape.
Deleted Journal,
Год журнала:
2024,
Номер
2024, С. 1 - 8
Опубликована: Янв. 10, 2024
Recently,
ChatGPT,
an
advanced
AI
language
model,
has
transformed
the
tourism
industry
by
redefining
how
travelers
access
information
and
experience
destinations.
This
survey
explores
multifaceted
potential
of
ChatGPT
in
various
sectors
domain.
The
study
begins
addressing
ethical
considerations
related
to
natural
processing,
emphasizing
necessity
privacy
data
security
interactions.
It
analyzes
recent
research
findings,
demonstrating
ChatGPT’s
efficacy
translating
languages
for
tourists
improving
services.
technology’s
impact
on
education
is
explored,
highlighting
its
disruptive
effects,
benefits,
challenges,
particularly
academic
contexts.
paper
delves
into
influence
hospitality
sector,
focusing
role
customer
interactions,
backend
operations,
methodologies.
Additionally,
it
examines
implications
content
creation,
visitor
motivations,
cultural
perceptions,
regional
management.
These
insights
shed
light
enhance
experiences,
behaviors,
bridge
gaps
diverse
Concluding
with
preliminary
guidelines
adoption,
this
equips
professionals
essential
knowledge
leverage
technology
effectively.
By
embracing
can
provide
more
informed,
personalized,
immersive
thus
enhancing
overall
satisfaction
engagement
during
their
journeys.
Information,
Год журнала:
2024,
Номер
15(1), С. 27 - 27
Опубликована: Янв. 2, 2024
The
Chat
Generative
Pre-training
Transformer
(GPT),
also
known
as
ChatGPT,
is
a
powerful
generative
AI
model
that
can
simulate
human-like
dialogues
across
variety
of
domains.
However,
this
popularity
has
attracted
the
attention
malicious
actors
who
exploit
ChatGPT
to
launch
cyberattacks.
This
paper
examines
tactics
adversaries
use
leverage
in
Attackers
pose
regular
users
and
manipulate
ChatGPT’s
vulnerability
interactions,
particularly
context
cyber
assault.
presents
illustrative
examples
cyberattacks
are
possible
with
discusses
realm
ChatGPT-fueled
cybersecurity
threats.
investigates
extent
user
awareness
relationship
between
A
survey
253
participants
was
conducted,
their
responses
were
measured
on
three-point
Likert
scale.
results
provide
comprehensive
understanding
how
be
used
improve
business
processes
identify
areas
for
improvement.
Over
80%
agreed
criminals
purposes.
finding
underscores
importance
improving
security
novel
model.
Organizations
must
take
steps
protect
computational
infrastructure.
analysis
highlights
opportunities
streamlining
processes,
service
quality,
increasing
efficiency.
Finally,
provides
recommendations
using
secure
manner,
outlining
ways
mitigate
potential
strengthen
defenses
against
adversaries.
Journal of Travel & Tourism Marketing,
Год журнала:
2023,
Номер
40(9), С. 779 - 801
Опубликована: Ноя. 22, 2023
This
study
investigated
the
impact
of
ChatGPT's
recommendation
quality
and
ethical
concerns
on
travelers'
acceptance,
satisfaction,
perceived
trustworthiness.
Results
showed
that
when
were
prominent,
acceptance
satisfaction
with
recommendations
decreased
significantly,
negative
effects
mediated
by
also
identified
message
framing
containing
errors,
information
types
delivered
ChatGPT,
acted
as
moderators
positive
effect
its
recommendations.
These
findings
underscore
significance
addressing
in
using
AI
(Artificial
intelligence)-powered
chatbots,
implications
for
satisfaction.
Advances in business information systems and analytics book series,
Год журнала:
2024,
Номер
unknown, С. 55 - 68
Опубликована: Янв. 24, 2024
Artificial
intelligence-based
chat
generative
pre-trained
transformer
(ChatGPT),
and
provides
numerous
ideas
for
future
research
in
consumer
studies
marketing
the
context
of
ChatGPT.
It
is
a
revolutionary
technology
that
uses
advanced
artificial
intelligence
techniques
to
generate
natural
language
responses
given
prompt
or
input.
has
been
used
across
various
fields,
from
processing
customer
service
content
creation.
Since
its
launch
late
2022,
ChatGPT
generated
significant
debate
surrounding
hallmarks,
benefits,
potential
pitfalls.
can
offer
enhanced
engagement,
improved
service,
personalization
shopping,
social
interaction
communication
practice,
cost-effectiveness.
The
proposed
chapter
aims
explore
howChatGPT
be
optimize
digital
campaigns
overall
business
strategies
engagement.
International Journal of Contemporary Hospitality Management,
Год журнала:
2024,
Номер
unknown
Опубликована: Апрель 30, 2024
Purpose
This
research
paper
aims
to
explore
the
concerns
and
determinants
of
travelers’
behavior
toward
ChatGPT
in
hospitality
tourism
context.
It
also
examines
weight
risk
factors
versus
that
motivation
innovation
characteristics
influencing
approach
behaviors
ChatGPT.
Design/methodology/approach
A
cumulative
prospect
theory
was
used
determine
responses
study,
using
a
fuzzy-set
qualitative
approach,
explored
risk,
as
for
Findings
revealed
were
key
triggers
An
intricate
combination
effect
perceived
found,
necessary
predictors
determined.
Practical
implications
The
findings
this
study
will
expand
our
current
knowledge
offer
practical
insights
development
sector.
Originality/value
makes
significant
contribution
existing
literature
by
providing
nuanced
understanding
interplay
between
various
shape
customer
context
technology
adoption
studies.
