A Comprehensive Analysis of Role of Eco-Innovation in Linking Strategic Green Marketing and Service Innovation to Sustainable Products

Sustainable Business and Society in Emerging Economies, Год журнала: 2024, Номер 6(2)

Опубликована: Июнь 30, 2024

Purpose: This research seeks to establish whether strategic green marketing, service innovation and eco-innovation can be used in the improvement of sustainable products development usage. The aims at responding challenges such as climate change, scarcity resources pollution environment while satisfying customer’s need for environmentally services. Design/Methodology/Approach: Quantitative design was whereby questionnaires with close ended questions were 223 participants from different organizations. addressed issue marketing aspect services innovation. To test hypothesis examine marketing’s impact on innovation, eco-innovation, product development, multiple regression mediation analysis employed. Findings: outcomes show that effects creation when facilitated by are significant. Green backed true innovations, improves customers’ confidence. Implications/Originality/Value: paper provides suggestions managers, policymakers, industry players regarding establishment sustainable, credible, friendly business strategies. Thus, these notions demonstration interconnections between them will help enhance transition a more economy.

Язык: Английский

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Sustainable Entrepreneurship in the Digital Age: Navigating Green Technology, Corporate Social Responsibility, and Financial Sustainability

Journal of Accounting and Finance in Emerging Economies, Год журнала: 2024, Номер 10(2)

Опубликована: Июнь 30, 2024

Purpose: The purpose of this study is to establish the correlation between green technology, CSR, and financial sustainability in relation sustainable entrepreneurship digital economy. emphasis made on intermediary position technology promoting practices given business context. Design/Methodology/Approach: uses a quantitative method where target population 203 respondents sampled from different industries. Self-administered questionnaires with structured closed questions were used collect data structural equation modelling analysis was applied. findings reveal that are correlated because acts as moderator enhances effects sustainability. Findings: Corporate social responsibility also critical formulation success. mediating function illustrated case demonstrate how organizations can enhance through better communication operational effectiveness while using fewer resources. Implications/Originality/Value: This contributes existing literature by revealing new perspectives firms use support environmentally friendly technologies CSR improve performance. conclusion indicates which engage strategies facilitated solutions likely be more viable long run. research forms part ongoing entrepreneurship.

Язык: Английский

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Bridging the Gap: Enhancing Financial Sustainability through Fintech Adoption, Financial Literacy, and the Mediating Role of Digital Leadership

Journal of Accounting and Finance in Emerging Economies, Год журнала: 2024, Номер 10(2)

Опубликована: Июнь 30, 2024

Purpose: This study aims to establish the interconnection between Digital Leadership, Financial literacy, financial sustainability, and fintech adoption, with a focus on how these constructs interact in an organizational setting, specifically regarding improving leadership performance. Design/Methodology: applied quantitative research design whereby structured questionnaire was used collect data from respondents different business sectors. Regression analysis, alongside hypothesis testing using T-statistics P-values, determine coefficients of relationships constructs. Findings: The results indicate significant positive correlation Literacy increases both Leadership Sustainability while Fintech Adoption largely raises has moderate effect Sustainability. proves that high levels are strongly connected Sustainability, thus proving link two Research Limitations/Implications: A cross-sectional did not capture developmental processes Future should consider longitudinal studies observe changes developments as organizations progress their digital journeys. Studying other industries may provide more information about useful models settings.

Язык: Английский

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Role of Artificial Intelligence (AI) Adoption and Digital Transformation in Enhancing Sustainable Business Performance: The Mediating Effect of Green Product Innovation

Journal of Accounting and Finance in Emerging Economies, Год журнала: 2024, Номер 10(4)

Опубликована: Дек. 31, 2024

Purpose: adoption and digital transformation on sustainable firm performance, with a specific focus the mediating role of green innovation practices. It aims to uncover how advanced technologies AI can drive sustainability through in manufacturing firms. Design/Methodology/Approach: The research employs quantitative, questionnaire-based survey conducted among 311 Structural equation modeling (SEM) was utilized analyze relationships between adoption, transformation, practices, performance. Findings: findings reveal that both significantly enhance Green practices partially mediate this relationship by leveraging capabilities develop environmentally friendly products processes. Originality/Value: This contributes growing literature introducing as mediator AI, provides novel perspective advancements enable sector.

Язык: Английский

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