A review of strategic decision-making in marketing through big data and analytics

Computer Science & IT Research Journal, Год журнала: 2024, Номер 5(5), С. 1126 - 1144

Опубликована: Май 13, 2024

This review paper delves into the transformative impact of big data and analytics on strategic marketing decision-making. Examining integration vast datasets analytical tools in strategies highlights how these technological advancements enable a deeper understanding customer behavior, enhance product development, provide competitive edge. The underscores importance data-driven insights formulating personalized critical role predictive prescriptive It addresses challenges ethical considerations associated with usage, emphasizing need for robust governance practices. suggests future research directions, focusing emerging technologies methodologies that could further influence decisions. Keywords: Big Data, Analytics, Strategic Marketing, Data-Driven Decision-Making, Ethical Considerations, Emerging Technologies.

Язык: Английский

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Comparative technical analysis of legal and ethical frameworks in AI-enhanced procurement processes

World Journal of Advanced Research and Reviews, Год журнала: 2024, Номер 22(1), С. 1415 - 1430

Опубликована: Апрель 26, 2024

This study presents a Comparative Technical Analysis of Legal and Ethical Frameworks in AI-Enhanced Procurement Processes. The research aims to evaluate the existing legal ethical frameworks governing use artificial intelligence (AI) procurement identify best practices for ensuring transparency, accountability, decision-making AI-driven processes. adopts mixed-methods approach, combining quantitative surveys qualitative interviews with professionals experts. design allows comprehensive analysis challenges associated AI deployment provides insights into practical strategies addressing these challenges. Findings from indicate growing recognition need clear guidelines regulations govern procurement. While respondents acknowledge potential benefits AI, such as improved efficiency cost savings, they also express concerns about algorithmic bias, data privacy, lack transparency Based on findings, recommends several enhancing AI-enhanced These include developing deployment, providing training support professionals, establishing mechanisms monitoring evaluating systems. Overall, highlights importance integrating considerations ensure decision-making. findings contribute body literature governance provide policymakers, other stakeholders involved

Язык: Английский

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Uzaktan Eğitim Uygulamalarına Yönelik Sosyal Bilgiler Öğretmen Adaylarının Deneyimleri: Eğitim 4.0 Bağlamında Bir Değerlendirme

MANAS Sosyal Araştırmalar Dergisi, Год журнала: 2025, Номер 14(1), С. 38 - 57

Опубликована: Янв. 15, 2025

Teknolojik gelişmeler dünyada birçok sektörde değişikliklere neden olmuş, eğitim alanında uzaktan uygulamaları geleneksel eğitimin yeniden gözden geçirilmesini sağlamıştır.. Bu durum Eğitim 4.0 kavramını önemli hale getirmiştir. araştırmanın amacı, sürecini deneyimleyen Sosyal Bilgiler öğretmen adaylarının eğitime yönelik görüşlerini ortaya çıkarmaktır. araştırma, nitel araştırma desenlerinden olgu bilim deseni ile yürütülmüştür.. Araştırma, 2022-2023 akademik yılı bahar döneminde Doğu Anadolu bölgesinde bulunan bir devlet üniversitesinin Fakültesinde gerçekleştirilmiştir. Araştırmanın verileri araştırmacı tarafından geliştirilen Görüşme Formu aracılığıyla toplam 45 adayından toplanmıştır. Verilerin analizinde analiz yöntemlerinden içerik analizi yöntemi kullanılmıştır. Araştırma sonuçlarına göre; adayları, sürecinde en çok canlı derse katılma, dosya yükleyebilme ve video izleme gibi olanakları kullanmış; ödev takibi grup çalışmaları diğer özelliklerden de faydalanmışlardır. Öğrenciler, dersleri genellikle kayıt gerçekleştirmiş veya olarak takip etmiştir. Uzaktan olumlu yönleri arasında ders tekrar imkânı, zaman mekân esnekliği, maddi tasarruf teknolojik becerilerin gelişimi öne çıkarken, olumsuz yönler ise internet bağlantı problemleri, odaklanma zorlukları, sosyal izolasyon sınav güvenliği endişeleri belirlenmiştir. bağlamda paydaşlara alt yapının güçlendirilmesi, geri bildirim destek hizmetlerinin sağlanması sanal sınıf ortamlarının daha etkili kullanılabilirliği çerçevesinde öneriler sunulmuştur.

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The influence of social media marketing on consumer behavior in the retail industry: A comprehensive review

International Journal of Management & Entrepreneurship Research, Год журнала: 2024, Номер 6(5), С. 1547 - 1580

Опубликована: Май 12, 2024

The pervasive impact of social media marketing on consumer behavior within the retail industry serves as focal point this comprehensive review. This paper aims to dissect intricate relationship between initiatives and their effects purchasing patterns, brand loyalty, engagement. By collating examining a broad spectrum literature, including empirical studies, theoretical frameworks, case analyses, review endeavors provide holistic understanding how platforms are reshaping interactions with brands. Without adopting primary research methodology, critically analyzes existing findings identify prevailing trends, effective strategies, resultant responses in context. analysis delves into mechanisms through which influences perceptions, engagement practices, ultimately, decisions. It highlights transformative power marketing, emphasizing shift towards more interactive, personalized, consumer-driven communication strategies. Key insights reveal that exerts profound influence behavior, mediated by factors such content authenticity, extent engagement, strategic use influencers user-generated content. These elements shown enhance visibility, strengthen consumer-brand relationships, behavior. posits represents critical element contemporary mix, significant implications for behaviour. Retailers must leverage innovative strategies engage consumers effectively. also suggests avenues future research, particularly context evolving trends synthesis equip practitioners scholars nuanced role shaping dynamics sector. Keywords: Social Media Marketing, Consumer Engagement, Brand Awareness, Content Influencer Personalization, Customer Relationship Management (CRM).

Язык: Английский

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Online Learning Technology: Implications on Mental Health and Learning Outcomes of Students

Salud Ciencia y Tecnología, Год журнала: 2025, Номер 5, С. 1309 - 1309

Опубликована: Янв. 4, 2025

This study examines the impact of online learning on students' mental health and outcomes at Batam University, focusing digital literacy, socio-emotional engagement, skills, home environment. The transition to learning, driven by COVID-19 pandemic, has reshaped educational practices, introducing both opportunities challenges for students. A quantitative approach with an explanatory survey method was adopted analyze direct indirect effects outcomes. involved 110 Mechanical Engineering students from 2021, 2022, 2023 cohorts. Data were collected using a questionnaire 20 items each variable, assessed Likert scale. validity reliability tested SPSS, while path analysis AMOS employed evaluate relationships between variables. results indicate that significantly affects health, particularly increasing academic anxiety stress levels. However, it positively influences outcomes, especially in metacognitive though persist collaborative skills creativity. Digital environment are critical factors achieving successful concludes provides flexibility innovation, also presents psychological social challenges. Increasing engagement adopting more holistic necessary mitigate issues enhance ensuring education supports well-being success

Язык: Английский

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Bridging STEM and linguistic gaps: A review of multilingual teaching approaches in science education

Open Access Research Journal of Multidisciplinary Studies, Год журнала: 2024, Номер 7(2), С. 086 - 097

Опубликована: Май 5, 2024

This paper examines how multilingual education strategies can be applied within STEM classrooms to bridge linguistic gaps and enhance learning outcomes. It reviews various teaching approaches incorporating multiple languages in conveying scientific concepts, aiming improve accessibility, understanding for students from diverse backgrounds. The analysis includes case studies of schools successfully implementing programs, highlighting the benefits challenges such educational practices. Multilingualism presents opportunities science education, particularly bridging gap between (Science, Technology, Engineering, Mathematics) subjects diversity. review provides an overview key themes findings a education. highlights students' including language barriers that may impede their complex concepts. also importance addressing these through innovative leverage diversity as strength rather than limitation. Key include effectiveness bilingual models, content language-integrated (CLIL), enhancing literacy proficiency. These models allow develop knowledge skills tandem, leading improved academic discusses role culturally responsive engaging subjects. By cultural backgrounds into curriculum, educators create more inclusive effective environments cater needs learners. Overall, adopting approach subjects, which recognizes values embracing multilingualism help gaps, ultimately promoting significant equity inclusivity

Язык: Английский

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Students' online engagement in higher education: a DEMATEL study

Journal of Computers in Education, Год журнала: 2025, Номер unknown

Опубликована: Апрель 18, 2025

Язык: Английский

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Multilingualism and socioeconomic mobility: Analyzing the correlation in immigrant populations

World Journal of Advanced Research and Reviews, Год журнала: 2024, Номер 22(2), С. 144 - 156

Опубликована: Май 6, 2024

This research investigates the relationship between multilingual abilities and socioeconomic mobility among immigrant populations. It evaluates how linguistic competencies influence employment opportunities, educational attainment, social integration. The study aims to provide insights into policymakers educators can leverage education for economic inclusion. phenomenon of multilingualism populations has garnered significant scholarly attention due its potential implications mobility. Review comprehensively analyzes correlation advancement communities. Drawing upon various academic literature, this elucidate nuanced language proficiency, cultural adaptation, begins by contextualizing importance in contemporary society, particularly context globalization increased migration flows. Multilingualism, defined as ability speak multiple languages proficiently, is posited an asset immigrants seeking navigate new landscapes. Through a review existing research, examines influences Firstly, individuals often possess enhanced communication skills, enabling them access broader range opportunities interact effectively diverse workplace environments. Furthermore, proficiency facilitates integration factors that are closely associated with success. Immigrants who barriers may experience greater upward trajectories. Moreover, explores role attainment intergenerational Studies suggest bilingualism positively affect performance cognitive development, potentially leading improved outcomes children. Additionally, facilitate transmission capital networks, which critical determinants However, complex multifaceted. Factors such levels, policy, discrimination significantly impact intersectionality other identities, race, ethnicity, class, necessitates understanding shapes In conclusion, highlights intricate interplay By examining multifaceted dimensions integration, contributes deeper shaping experiences pathways success sociocultural contexts.

Язык: Английский

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Voice assistants and U.S. consumer behavior: A comprehensive review: investigating the role and influence of voice-activated technologies on shopping habits and brand loyalty

International Journal of Applied Research in Social Sciences, Год журнала: 2024, Номер 6(5), С. 861 - 890

Опубликована: Май 12, 2024

This study provides a comprehensive review of the influence voice-activated technologies, particularly voice assistants, on consumer behavior and brand loyalty in United States. The primary objective is to understand how these emerging technologies are reshaping shopping habits dynamics brand-consumer interactions. methodology encompasses thorough analysis peer-reviewed academic journals, industry reports, case studies, supplemented by secondary sources such as market analyses news articles. Key findings reveal that assistants have induced significant paradigm shift behavior, characterized changes purchasing patterns, decision-making processes, convenience personalized experience offered led increased impulse buying experimentation. However, this accompanied challenges data privacy security. also highlights rapid evolution engagement, with advancements AI machine learning enhancing personalization efficiency. Strategically, recommends brands retailers invest search optimization, develop secure practices, collaborate technology developers create engaging experiences. concludes while present substantial opportunities for enhanced they pose require careful navigation, maintaining trust ethical standards. Future research directions include exploring long-term effects impact demographic factors adoption assistants. Keywords: Voice Assistants, Consumer Behavior, Brand Loyalty, Voice-Activated Technologies.

Язык: Английский

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Systemic View of the Role of Higher Educational Institutions in the Great Reset

Systems, Год журнала: 2024, Номер 12(9), С. 323 - 323

Опубликована: Авг. 25, 2024

The Great Reset is a concept proposed by the World Economic Forum to rebuild global economy sustainably following COVID-19 pandemic, emphasising stakeholder capitalism, greener practices, and more equitable social contracts. However, most of literature focuses on role business government actors in Reset. At same time, research that considers higher education institutions (HEIs) lacking. HEIs have significant capacity support various aspects In this work, we examine different mechanisms which could bring change, such as fostering growth workforce skills, promoting entrepreneurship innovation, participating community development others. A survey sample university professors, postdoctoral researchers, assistants has been conducted with goal evaluating degree played influencing economic recovery after COVID-19, leveraging industry 4.0, enhancing regional development, revitalising cooperation, formulating sustainable models, restoring environmental well-being, restructuring contracts, employment opportunities. two-step cluster analysis conducted, indicating roles process, being Leaders, Followers Laggers. We found difference between groups respondents according their scientific field, position, region regarding perception COVID-19. position contributed participated process Reset, assistant professors perceiving often are Leaders. Additionally, field HEI also impacted from technology countries outside Europe Leaders often. On other hand, Laggers were equally sciences fields European countries.

Язык: Английский

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