Spanish football clubs on social media: Use of social networking accounts in languages other than Spanish DOI Open Access
Francisco Javier Herrero Gutiérrez, Rafael Galán Arribas, Haokeqian Ye

и другие.

Online Journal of Communication and Media Technologies, Год журнала: 2024, Номер 14(4), С. e202456 - e202456

Опубликована: Сен. 18, 2024

The objective of this article is to examine the utilization social media accounts in languages other than Spanish by football clubs, within framework a broader inquiry into visibility sports entities. research employs strictly quantitative methodology, centered on content analysis belonging 20 clubs participating 2023/24 season LaLiga EA Sports. findings reveal that virtually all manage Spanish. Among these X emerges as predominant network for managing multiple different languages. Notably, following Spanish, English stands out most prevalent language, although such French, Arabic, Japanese, and Chinese are increasingly gaining prominence.

Язык: Английский

Spanish football clubs on social media: Use of social networking accounts in languages other than Spanish DOI Open Access
Francisco Javier Herrero Gutiérrez, Rafael Galán Arribas, Haokeqian Ye

и другие.

Online Journal of Communication and Media Technologies, Год журнала: 2024, Номер 14(4), С. e202456 - e202456

Опубликована: Сен. 18, 2024

The objective of this article is to examine the utilization social media accounts in languages other than Spanish by football clubs, within framework a broader inquiry into visibility sports entities. research employs strictly quantitative methodology, centered on content analysis belonging 20 clubs participating 2023/24 season LaLiga EA Sports. findings reveal that virtually all manage Spanish. Among these X emerges as predominant network for managing multiple different languages. Notably, following Spanish, English stands out most prevalent language, although such French, Arabic, Japanese, and Chinese are increasingly gaining prominence.

Язык: Английский

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