Spanish football clubs on social media: Use of social networking accounts in languages other than Spanish DOI
Francisco Javier Herrero Gutiérrez, Rafael Galán Arribas, Haokeqian Ye

et al.

Online Journal of Communication and Media Technologies, Journal Year: 2024, Volume and Issue: 14(4), P. e202456 - e202456

Published: Sept. 18, 2024

The objective of this article is to examine the utilization social media accounts in languages other than Spanish by football clubs, within framework a broader inquiry into visibility sports entities. research employs strictly quantitative methodology, centered on content analysis belonging 20 clubs participating 2023/24 season LaLiga EA Sports. findings reveal that virtually all manage Spanish. Among these X emerges as predominant network for managing multiple different languages. Notably, following Spanish, English stands out most prevalent language, although such French, Arabic, Japanese, and Chinese are increasingly gaining prominence.

Language: Английский

Spanish football clubs on social media: Use of social networking accounts in languages other than Spanish DOI
Francisco Javier Herrero Gutiérrez, Rafael Galán Arribas, Haokeqian Ye

et al.

Online Journal of Communication and Media Technologies, Journal Year: 2024, Volume and Issue: 14(4), P. e202456 - e202456

Published: Sept. 18, 2024

The objective of this article is to examine the utilization social media accounts in languages other than Spanish by football clubs, within framework a broader inquiry into visibility sports entities. research employs strictly quantitative methodology, centered on content analysis belonging 20 clubs participating 2023/24 season LaLiga EA Sports. findings reveal that virtually all manage Spanish. Among these X emerges as predominant network for managing multiple different languages. Notably, following Spanish, English stands out most prevalent language, although such French, Arabic, Japanese, and Chinese are increasingly gaining prominence.

Language: Английский

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