Jurnal Penelitian Inovatif,
Год журнала:
2024,
Номер
4(2), С. 635 - 644
Опубликована: Май 11, 2024
The
digital
era
has
fundamentally
transformed
marketing
paradigms.
This
shift
underscores
the
need
to
understand
how
consumer
psychology
interacts
within
environment.
research
aims
provide
deeper
insights
into
plays
a
role
in
decision-making
processes
era,
along
with
its
implications
for
practices.
methodology
employed
is
literature
review
using
qualitative
approaches
and
descriptive
analysis.
Data
were
gathered
from
Google
Scholar
period
2015-2024.
study
findings
indicate
that
continually
evolving
profound
understanding
of
psychological
dynamics
crucial
business
success.
Factors
such
as
perception,
attitude,
motivation,
emotion
play
key
roles
processes.
Marketers
pay
attention
content
interactions
influence
preferences
behaviors.
Additionally,
external
factors
social
cultural
contexts
also
shape
dynamics.
Technology and Society Perspectives (TACIT),
Год журнала:
2023,
Номер
1(1), С. 35 - 44
Опубликована: Авг. 31, 2023
Social
media
has
become
an
integral
part
of
modern
society's
daily
life.
With
the
rapid
development
information
and
communication
technology,
social
platforms
have
changed
way
people
interact,
share
information,
express
their
views.
The
purpose
this
study
is
to
analyse
role
in
shaping
public
opinion
its
influence
on
economic
decisions.
This
research
uses
a
qualitative
method.
Data
collection
involved
literature
review
content
analysis,
focusing
patterns
influence.
Reliability
validity
were
emphasised
through
triangulation
participation
secondary
source
participants
analysis
process.
results
show
that
digital
age
characterised
by
central
media,
it
can
be
concluded
significant
also
influencing
decision-making.
Through
individuals
groups
interact
with
each
other,
participate
discussions
shape
collective
views
various
issues.
Jurnal Teknologi Dan Sistem Informasi Bisnis,
Год журнала:
2023,
Номер
5(3), С. 283 - 288
Опубликована: Июль 10, 2023
In
the
contemporary
era
of
digitization,
prosperous
enterprises
exhibit
a
keen
interest
in
feedback
and
perceptions
their
customers
regarding
products
or
services
they
provide.
The
analysis
customer
sentiment,
which
entails
comprehending
construing
emotions
viewpoints,
has
emerged
as
crucial
element
business
tactics
aimed
at
augmenting
contentment
recognising
avenues
for
enhancement.
objective
this
study
is
to
investigate
employ
ChatGPT
within
realm
sentiment
analysis.
central
focus
inquiry
predominantly
qualitative
character.
procedure
gathering
data
careful
scrutiny
systematic
documentation
information,
subsequently
utilising
analytical
techniques
such
reduction,
visualisation,
inference
deduce
significant
findings.
findings
indicate
that
utilisation
potential
enhancing
commercial
enterprises.
This
can
aid
addressing
requirements,
inclinations,
levels
customers.
ChatGPT's
proficiency
natural
language,
detecting
emotions,
processing
extensive
instantaneously,
furnish
with
valuable
perspectives
enhance
decision-making
processes.
Journal of Contemporary Administration and Management (ADMAN),
Год журнала:
2023,
Номер
1(2), С. 54 - 62
Опубликована: Авг. 13, 2023
In
this
digital
era,
technological
developments
have
significantly
changed
the
business
paradigm,
especially
in
e-commerce
industry.
E-commerce
platforms
become
one
of
main
media
for
many
companies
to
sell
their
products
and
services
online.
However,
increasing
number
competitors
on
requires
an
effective
marketing
strategy
increase
sales
conversion
gain
a
competitive
advantage.
The
purpose
research
is
analyse
identify
strategies
platforms.
current
type
qualitative.
Data
collection
techniques
include
listening
recording
important
information
conduct
data
analysis
through
reduction,
display,
conclusion
drawing.
study
results
show
that
effort
conversions
platforms,
play
crucial
role.
By
combining
various
tactics,
you
can
achieve
successful
traffic,
engagement,
ultimately,
your
platform.
Here
are
core
including
SEO,
content
marketing,
social
media,
paid
advertising,
user
experience
optimisation,
customer
reviews
testimonials,
personalisation,
video
usage,
incentives,
car
optimisation.
Journal of Contemporary Administration and Management (ADMAN),
Год журнала:
2023,
Номер
1(2), С. 63 - 69
Опубликована: Авг. 13, 2023
The
global
market
is
an
increasingly
competitive
and
dynamic
business
environment.
Technological
developments,
globalisation,
internet
access
have
changed
consumer
patterns
opened
up
opportunities
challenges
for
companies
in
marketing
their
products
internationally.
In
such
a
environment,
are
required
to
effective
strategies
order
increase
the
competitiveness
of
market.
This
research
aims
examine
improving
product
current
type
qualitative.
Data
collection
techniques
include
listening
recording
important
information
conduct
data
analysis
through
reduction,
display,
conclusion
drawing.
study
results
show
that
offers
great
achieve
growth
success
at
international
level.
However,
fierce
competition
complex
dynamics
also
require
right
strategy.
Technology and Society Perspectives (TACIT),
Год журнала:
2023,
Номер
1(1), С. 10 - 17
Опубликована: Авг. 31, 2023
In
the
era
of
globalisation
and
development
digital
technology,
role
technology
in
various
aspects
life
is
increasing.
One
areas
significantly
affected
democratic
process
society.
This
research
aims
to
analyse
transformation
increasing
people's
participation
process.
The
current
type
qualitative.
Data
collection
techniques
include
listening
recording
important
information
conduct
data
analysis
through
reduction,
display,
conclusion
drawing.
results
showed
that
has
brought
a
significant
impact
on
public
availability
online
platforms,
easy
access
information,
ability
interact
with
political
leaders
have
changed
way
individuals
engage
decision-making.
Despite
positive
potential,
there
are
challenges
risks
need
be
addressed
order
for
truly
contribute
strengthening
principles.
Technology and Society Perspectives (TACIT),
Год журнала:
2023,
Номер
1(1), С. 18 - 25
Опубликована: Авг. 31, 2023
In
the
era
of
globalisation
and
rapid
development
information
technology,
mass
media
has
become
an
integral
part
people's
lives.
Media
is
not
only
a
source
information,
but
also
plays
important
role
in
shaping
society's
views,
values
cultural
identity.
This
research
aims
to
analyse
changes
consumption
patterns
their
implications
for
literature
review
that
uses
qualitative
method
approach,
which
means
it
will
interpret
data
by
relying
on
texts
from
various
sources.
The
results
show
have
significant
impact
Easier
access
different
types
content
around
world
opened
up
opportunities
cross-cultural
interaction
dissemination.
However,
this
brings
challenges
maintaining
balance
between
preservation
local
identity
influence
global
culture.
People's
formed
through
complex
dynamic
traditions,
modern
media.
Jurnal Minfo Polgan,
Год журнала:
2023,
Номер
12(1), С. 586 - 597
Опубликована: Май 27, 2023
In
the
era
of
globalisation
and
rapid
advances
in
information
technology,
role
IT
driving
innovation
growth
entrepreneurial
businesses
has
become
increasingly
important.
this
research,
an
in-depth
analysis
technology
will
be
conducted.
This
research
involve
collecting
secondary
data
from
various
sources.
The
focus
study
is
primarily
qualitative.
Methods
for
gathering
include
paying
close
attention
to
detail
while
seeing
recording
data,
then
using
analytical
techniques
like
reduction,
visualization,
inference
draw
conclusions.
results
conclude
that
a
very
important
businesses.
today's
digital
era,
entrepreneurs
need
utilise
effectively
accelerate
product
development,
improve
operational
efficiency,
expand
market
reach,
drive
business
innovation,
enhance
customer
experience.
Apollo Journal of Tourism and Business,
Год журнала:
2023,
Номер
1(3), С. 122 - 132
Опубликована: Июнь 19, 2023
Natural
resources
are
an
invaluable
asset
for
every
country.
Utilisation
of
natural
can
also
provide
inspiration
and
innovation
in
the
development
SMEs
which
is
currently
one
important
sectors
Indonesian
economy.
This
research
will
review
literature
related
to
potential
that
be
utilised
as
well
strategies
used
develop
by
utilising
resources.
The
question
primarily
qualitative
nature.
techniques
employed
acquire
information
involve
attentive
observation
meticulous
note-taking,
followed
analytical
procedures
such
data
reduction,
visualisation,
inference.
results
showed
resource
utilisation
huge
significant
benefits
local
national
utilise
effectively
sustainably
increase
added
value
products,
improve
product
competitiveness
global
market,
create
new
jobs.
government,
industry
players,
community
collaborate
order
make
use
a
source
process
developing
Deleted Journal,
Год журнала:
2024,
Номер
1(1), С. 1 - 9
Опубликована: Янв. 22, 2024
Child
education
is
a
crucial
aspect
in
shaping
the
character
and
quality
of
human
resources
future.
Parents
play
role
supporting
process
their
children's
education,
both
within
outside
school
environment.
This
research
aims
to
conduct
comprehensive
analysis
use
social
media
by
parents
extent
which
it
can
enhance
involvement
child
education.
The
study
employs
qualitative
literature
review
method
with
focus
on
obtained
from
Google
Scholar.
A
approach
utilized
understand
phenomenon
deeply
contextually,
providing
more
insight.
results
indicate
that
has
brought
positive
changes
how
engage
development
children.
By
easily
accessible
communication
platforms
various
educational
information,
opens
door
for
active
informed
parental
involvement.
