Peran chatbot artificial Intelligence dalam membentuk kepuasan pelanggan

Technologia Jurnal Ilmiah, Год журнала: 2024, Номер 15(1), С. 20 - 20

Опубликована: Янв. 16, 2024

Pada saat ini, teknologi sudah sangat berkembang. Salah satu bisnis yang terkenal akan perkembangannya adalah online shopping. Dimana sistem penjualan mereka, mampu melayani pelanggan secara mudah dan efisien menggunakan artificial intelligence chatbot. Chatbot merupakan salah metode digunakan dalam aplikasi perpesanan dapat membantu menambah kenyamanan bagi sebagai program otomatis berinteraksi dengan seperti layaknya manusia. Penelitian ini bertujuan untuk menganalisis pengaruh chatbot berbelanja pada e-commerce. penelitian kuantitatif. Teknik pengumpulan data kuesioner. Kuesioner disebarkan random cluster tertentu yaitu mahasiswa Universitas Internasional Batam, Teknologi Universal Putera Batam memperoleh sebanyak 400 responden diukur. Pengolahan dilakukan mendapatkan hasil berikut : (1)Teori kepuasan (2) Efek Responsiveness (3) Extrinsic Value (4) Intrinsic (5) Peran Online Convenience (6) Customer Satisfaction. Berdasarkan telah dilakukan, disimpulkan bahwa memudahkan penjual merespon pertanyaan dari cepat. Selain itu, chatbot, jawaban Secara singkatnya, peran ketanggapan membentuk berperan penting kelangsungan terjadinya proses jual beli

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The Effects of Responsibility and Empathy on Customer Satisfaction in Teaching Factory Learning

Edunesia Jurnal Ilmiah Pendidikan, Год журнала: 2025, Номер 6(1), С. 535 - 549

Опубликована: Янв. 27, 2025

Vocational education encourages students to achieve competency in order make more prepared when joining the world. In this goal, vocational applies model of a teaching factory. factory learning, are taught provide direct services and products suitable for sale general consumers or public. Fundamental values ​​such as responsibility, empathy, cooperation service society keys learning. The research aims determine simultaneous influence responsibility empathy on customer satisfaction learning at UPJ Vehicle Engineering High School 1 Bendo. used sample 67 class XII Bendo using Likert scale questionnaire with instrument validity test results V-Aiken reliability testing Cronbach alpha. uses multiple linear regression analysis independent variables (responsibility empathy) dependent (customer satisfaction) variables. Anova significance were 0.000, calculated F value was 358.402. Then, R2 0.964. This shows that significantly satisfaction, percentage 96.4%. Hopefully, can become basis further policy-making.

Язык: Английский

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Kunci loyalitas pelanggan Skincare Emina: Kepuasan atau profitabilitas pelanggan?

Journal of Management and Digital Business, Год журнала: 2025, Номер 5(2), С. 385 - 400

Опубликована: Апрель 25, 2025

This study aims to analyze the influence of satisfaction and profitability on consumer loyalty Emina skincare products. Data was collected by distributing questionnaires Skincare consumers in Surabaya who had used product at least twice. A total 107 met criteria were as respondents. The sampling technique purposive sampling. SEM-PLS relationship between variables. study's results indicate that customer directly, positively, significantly affects profitability, strengthening toward Skincare.Additionally, also demonstrated a significant impact loyalty. beauty industry Indonesia, particularly Surabaya, continues grow, making findings this highly for companies. Companies can enhance developing advantages service, increasing thereby

Язык: Английский

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Pengaruh Ekuitas Merek dan Kualitas Pelayanan terhadap Loyalitas dengan Variabel Intervening Kepuasan Pelanggan pada Produk Kosmetik Maybelline

EKOMA Jurnal Ekonomi Manajemen Akuntansi, Год журнала: 2025, Номер 4(4), С. 6288 - 6307

Опубликована: Май 2, 2025

Penelitian ini bertujuan menyelidiki hubungan antara ekuitas merek, kualitas layanan, dan loyalitas pelanggan dalam konteks produk kosmetik Maybelline, dengan kepuasan sebagai variabel intervening. Pendekatan analisis menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS) untuk memahami pengaruh faktor-faktor pada perilaku konsumen di pasar yang kompetitif. Data kuantitatif dikumpulkan melalui survei terstruktur dilakukan kepada sampel pengguna Maybelline. Temuan awal diharapkan menunjukkan bahwa baik merek maupun layanan memberikan kontribusi signifikan terhadap pelanggan. Hal menyoroti pentingnya menciptakan kesadaran kuat berkualitas tinggi meningkatkan pengalaman membangun loyalitas.

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The Influence of Service Quality on Customer Loyalty Mediated by Customer Satisfaction and Customer Delight at Kusuma Bali Mandiri

Опубликована: Май 1, 2025

This study aims to evaluate the impact of service quality on customer loyalty at UD Kusuma Bali Mandiri, considering satisfaction and delight as intervening variables. quantitative research utilizes data from last year’s customers. Although exact population is unknown due potential differences in identities, sample size determined using 10 times rule Hair et al. (2012), which 14 indicators multiplied by 10, resulting a 140 respondents. Data analysis conducted Structural Equation Modeling (SEM) with Partial Least Squares (PLS) approach. The Mandiri across four branches Bali, namely Karangasem, Klungkung, Gianyar, Tabanan. results indicate that has positive significant loyalty. Additionally, also effect delight. Customer found mediate loyalty, while acts mediator this relationship. Higher leads higher levels delight, turn enhances These findings underscore importance improving achieve high well build maintain

Язык: Английский

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Strategi Komunikasi Interpersonal PT Anugerah Pharmindo Lestari Cabang Palembang Dalam Mempertahankan Loyalitas Pelanggan

Interaction, Год журнала: 2025, Номер 2(1), С. 8 - 8

Опубликована: Апрель 15, 2025

Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis strategi komunikasi interpersonal yang diterapkan oleh PT Anugerah Pharmindo Lestari dalam mempertahankan loyalitas pelanggan. Loyalitas pelanggan merupakan faktor kunci keberlanjutan pertumbuhan bisnis, terutama industri farmasi sangat kompetitif. Melalui pendekatan kualitatif, penelitian mengumpulkan data melalui wawancara dengan manajer supervisor sales exclusive perusahaan para , serta analisis dokumentasi terkait digunakan. Hasil menunjukkan bahwa menggunakan melibatkan personal interaksi pelanggan, seperti pelayanan responsif, pemberian informasi jelas, membangun hubungan saling percaya. Selain itu, juga fokus pada nilai tambah konsisten mendengarkan kebutuhan masukan Temuan mengindikasikan efektif berperan penting meningkatkan menciptakan jangka panjang menguntungkan bagi perusahaan. diharapkan dapat memberikan wawasan lain mengembangkan lebih baik

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Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan di Indomaret Cabang Raya Lettu Suyitno Bojonegoro

Jurnal Alwatzikhoebillah Kajian Islam Pendidikan Ekonomi Humaniora, Год журнала: 2023, Номер 9(2), С. 341 - 350

Опубликована: Июнь 30, 2023

Indomaret cabang Raya Lettu Suyitno Bojonegoro yaitu bagian jenis usaha retail yang bertumbuh pesat. Jalan di Kabupaten Bojonegoro, Provinsi Jawa Timur, merupakan tempat tersebut berada. Tujuan dari penelitian ini adalah untuk mengetahui atribut berpengaruh signifikan terhadap kepuasan pelanggan serta tingkat kualitas pelayanan diberikan pelanggan. Bisnis saat menghadapi peningkatan persaingan ketat meningkatkan loyalitas Jenis dikenal dengan korelasional karena bertujuan menemukan atau menilai hubungan antarvariabel. Karena setiap tanggapan responden dihitung melalui menggunakan skala Likert berguna bagi analisis data, maka diperlukan metode skoring. Metode kuantitatif digunakan ini. Uji t mengembalikan hasil positif 0,000. Hipotesis bahwa raya berhubungan dapat diterima. Keterkaitan antara administrasi dan konsumen sangat penting sebesar 53,80%, elemen berbeda mempengaruhi sisanya 46,2%. Di pengaruh variabel senilai 73,30%, koefisien determinasi (R2) R = 0,733. Nilai Adjusted Square 0,538 memperlihatkan secara parsial Ini menunjukkan kuat antarfaktor. Selebihnya, dipengaruhi oleh faktor luar.

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Indonesian E-commerce: The Influence and Factors on Tokopedia User Satisfaction and Loyalty

Proceeding of International Student Conference on Business, Education, Economics, Accounting, and Management., Год журнала: 2024, Номер 1(1), С. 1009 - 1020

Опубликована: Март 10, 2024

In particular, this study looks for a significant link between customer satisfaction and satisfaction, service quality, user loyalty, product quality trust on in loyalty. using hypethetico-deductive research approach conjunction with quantitative methods. The study's findings indicate that Trust has positive impact both influence the results loyalty are important insignificant intervening variables. Furthermore, there is relationship as well satisfaction. Tokopedia, found, an variable not Tokopedia.

Язык: Английский

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MAKNA PERAN GENDER BAGI WANITA PENGUSAHA SONGKET PUSAKO MINANG PANDAI SIKEK

Deleted Journal, Год журнала: 2024, Номер 1(4), С. 141 - 147

Опубликована: Май 27, 2024

Gender issues are one of the many problems faced by women which related to way men and viewed from a non-biological perspective. Traditionally there is view that can fulfill their desires while cannot. The thing underlies emergence certain preferences for gender stereotypes or roles attitude. Attitudes basically subjective individual, so high possibility differences lead conflict division. How person responds this called role attitudes. This research aims describe explain how owner Pusako Minang interprets her as minang woman entrepreneur. data collected were obtained through in-depth interviews with songket Pandai Sikek. was then analyzed validated using method proposed Miles Huberman. In research, three themes found, namely business undertaken, entrepreneurs first theme consists entrepreneurial motivation, business, ups downs principles entrepreneurship. second journey becoming an entrepreneur, benefits characteristics entrepreneurs. third attitudes consist roles, maintaining ancestral heritage, weaving skills, life principles, dual roles.

Язык: Английский

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PENGARUH PROMOSI, HARGA, DAN KEPUASAN TERHADAP LOYALITAS PELANGGAN E-COMMERCE SHOPEE

Reviu Akuntansi Manajemen dan Bisnis, Год журнала: 2024, Номер 4(1), С. 95 - 105

Опубликована: Июнь 14, 2024

Abstrak (Abstract) Customer loyalty has a very important role. Data shows that Shopee occupies the first position in e-commerce which is most often used by Indonesian people to shop online. Tujuan (Purpose): This research aims determine level of use shopee as an online shopping platform among students 2020-2023 cohorts Business Management at Pradita University. aspects this study include promotion, pricing, and satisfaction. Metodologi penelitian (Research methodology): The approach taken quantitative studying data collection using tools. survey method questionnaire techniques for collecting data, processed SPSS version 26. Hasil (Results): results show promotion does not influence customer loyalty, while price satisfaction loyalty. Promotion, price, simultaneously Limitasi (Limitations): limitation because distributing questionnaires via gform completely helpful, sometimes there are still some respondents who do fill out honestly possible. Distributing form offline will predominately be filled potential respondents. variable researcher affected symptoms heteroscedasticity. Kontribusi (Contribution): author advises can increase maintaining prices so it Kata kunci (Keywords): Loyalty, Pricing, Satisfaction.

Язык: Английский

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