Plant-based
eating
is
beneficial
for
human
and
planetary
health,
therefore,
encouraging
individuals
to
eat
more
plant-based
meals
important.
Across
two
online
studies
we
provide
the
first
examination
of
whether
perceived
descriptive
(perception
behaviour
others)
injunctive
approval
norms
were
associated
with
young
adults’
self-reported
meat
meal
intake.
In
Study
1,
norm
perceptions
measured
in
general
(i.e.
how
often
do
people
approve
general).
2,
examined
several
social
contexts
(home,
restaurants,
fast-food
university,
friends’
houses).
1
(n
=
218
adults,
aged
18-25
years,
mean
age
19.54
SD
1.50
BMI
24.31,
5.40,
91.2%
cisfemale,
92.0%
omnivores)
showed
that
about
both
peers
friends,
friends
positively
frequency
Whereas,
only
study
2
153
adults
(aged
19.62
1.49
5.00,
88.4%
70.3%
omnivore),
intake
all
contexts,
whereas,
contexts.
appear
be
important
group.
Appetite,
Год журнала:
2024,
Номер
195, С. 107227 - 107227
Опубликована: Янв. 23, 2024
Social
norm
perceptions
are
implicit
standards
describing
what
is
typically
done
or
seen
as
acceptable
and
have
shown
to
be
important
both
in
sustaining
meat
consumption
well
facilitating
reduction.
Norm
depend
on
individual
differences
the
contexts
(e.g.,
supermarket,
restaurant).
Yet,
evidence
how
differ
within
across
individuals
scarce.
The
primary
aim
of
this
study
was
investigate
descriptive,
injunctive,
personal
norms
favouring
consumer
groups.
second
generic
dynamic
vary
British
eaters
(n
=
1205,
25–65
years)
participated
an
online
cross-sectional
survey.
Weekly
meat,
fish
substitute
measured
with
adapted
Oxford
Meat
Frequency
Questionnaire.
All
but
were
for
restaurant
worksite
cafeteria
context.
Dynamic
without
a
specified
A
two-step
cluster
analysis
conducted
identify
Descriptive
strongest
supermarket
contexts,
compared
cafeteria.
Injunctive
perceived
followed
by
restaurant,
least
Four
groups
identified
those
higher
intake
(I.e.,
lovers
Exceeders)
stronger
avoidance
weaker
than
lower
Flexitarians
Moderates).
While
differed
between
groups,
pattern
contextual
similar
these
Our
findings
underscore
importance
considering
efforts
reduce
consumption.
Frontiers in Nutrition,
Год журнала:
2023,
Номер
10
Опубликована: Июнь 7, 2023
Tourists
who
favor
local
food
typically
care
about
healthy
choices.
Their
view
of
locally
produced
as
is
related
to
perceptions
sustainability.
This
relationship
can
be
explained
by
tourists'
personality
traits
and
tendency
eat
food.
study
aimed
establish
the
effect
sustainability
in
context
experiences
on
eating
tendencies.
In
addition,
we
determine
role
tendencies
elucidate
moderating
searching
online
for
information
An
questionnaire
(via
e-mail
WhatsApp)
was
used
obtain
data
from
379
research
participants,
recruited
using
a
non-probabilistic
sampling
technique.
A
model
hypotheses
were
formed
based
Hayes
PROCESS
Macro
models
90
6,
moderator
mediator
effects
analyzed
these
models.
Healthy
well-explained
model,
perception
social
environmental
(LFE-SES)
positively
affected
food-related
(FRPT),
(LFET),
(HE).
While
did
not
mediate
between
eating,
tended
this
relationship.
when
evaluated
together,
they
had
mediating
eating.
Searching
an
insignificant
effect.
These
findings
help
promote
understanding
Within
food,
suggest
critical
theoretical
practical
implications
sustainability,
traits,
tendencies,
Communicating
(dynamic)
social
norms
is
considered
a
promising
tool
to
stimulate
healthy
and
sustainable
food
choices.
The
aim
of
the
present
study
was
evaluate
what
extent
norm
intervention
in
real-world
supermarkets
could
increase
sales
(grams
per
week)
meat
alternatives
(i.e.
substitutes
legumes).
A
quasi-experimental
study,
including
three
control
supermarkets,
conducted
during
12-week
period.
communicated
dynamic
textually
on
stickers
banners
at
different
in-store
locations
(e.g.
entrance,
aisles).
Moreover,
prominence
(optically)
increased
legumes
were
conveniently
placed
near
section.
Weekly
data
over
period
75
weeks
obtained,
62
pre-intervention
13
intervention.
Comparative
interrupted
time
series
analyses
analyse
changes
alternative
(in
grams)
compared
trends
supermarkets.
Secondary
outcomes
included
grams
week
ratio
protein
content
sales.
Average
weekly
before
M
=
371,931.2
(SD
113,055.3)
299,012.5
91,722.8)
did
not
change
pre-implementation
(B
−
685.92,
95%
CI
[−
9904.8;
8525.7]).
Sales
meats
also
unaffected
130.91,
27,127.50;
26,858.33]),
as
well
sold
670.54,
8990.6;
7644.4]).
via
textual
environmental
cues
increasing
supermarkets)
nor
reduce
With
playing
an
important
role
modulating
choices,
more
substantial
effort
or
are
needed
plant-based
purchases
lower
purchases.
Sustainability,
Год журнала:
2025,
Номер
17(8), С. 3717 - 3717
Опубликована: Апрель 20, 2025
The
rapid
expansion
of
digital
platforms
has
significantly
influenced
consumer
purchasing
behaviors,
particularly
in
the
agri-food
sector.
Therefore,
this
paper
investigates
key
factors
driving
customers’
intention
to
use
green
delivery
apps
(GAFDAs)
by
integrating
trust
and
electronic
word
mouth
(eWOM)
into
Theory
Planned
Behavior
(TPB)
framework.
Additionally,
study
examines
gender
as
a
moderating
variable,
assessing
whether
its
influence
alters
relationships
between
determinants
behavioral
intention.
Data
were
collected
from
252
Algerian
consumers,
proposed
model
was
tested
using
SmartPLS
4
SPSS
26.0.
results
confirm
that
attitude,
subjective
norms,
perceived
control
(PBC),
trust,
eWOM
positively
GAFDAs,
with
PBC
emerging
strongest
predictor.
Moreover,
moderates
effect
on
intention,
influencing
men’s
adoption
decisions
but
not
those
females.
In
contrast,
norms
are
stronger
predictors
for
female
consumers.
These
findings
highlight
importance
gender-specific
marketing
strategies
enhance
GAFDA
adoption.
This
contributes
literature
extending
TPB
eWOM,
moderation,
offering
valuable
insights
marketers,
policymakers,
app
developers
promoting
sustainable
food
consumption.
Abstract
Background
Eating
foods
away
from
home
has
been
associated
with
poor
diet
quality
and
adverse
health
outcomes.
Research
is
needed
to
examine
barriers
facilitators
making
healthier
eating
choices
in
restaurant
settings.
We
operationalized
the
Capability,
Opportunity,
Motivation
for
Behavior
Model
(COM-B
Model)
conduct
a
behavioral
diagnosis
healthy
behaviors
at
Latin
American
restaurants
(LARs),
an
understudied
yet
increasingly
important
food
environment
potential
positively
influence
diets.
Methods
conducted
online
survey
adults
United
States
that
reported
LARs
least
once
month
(
n
=
509)
recruited
via
market
research
panel
capabilities
–
physical
(e.g.,
skills)
psychological
knowledge),
opportunities
social
norms)
environmental),
motivations
reflective
self-conscious
intentions)
automatic
emotions)
LARs.
In
focused
on
LAR-associated
behaviors,
each
COM-B
domain
was
scored
between
1–5,
scores
≥
4
denoted
as
having
high
capability,
opportunity,
motivation
eat
healthfully
(potential
range
of
total
score
6–35).
Regression
analysis
used
association
(total
by
domain)
select
demographic
characteristics
(age,
gender,
race,
heritage,
income,
education,
marital
status,
majority
state
residency).
Results
More
than
half
participants
(57.1%)
were
classified
followed
capability
(43.9%)
LAR
environment.
The
proportions
either
or
opportunity
low,
ranging
37.3%
(reflective
motivation)
(15.6%).
overall
mean
19.8
±
3.0.
Higher
younger
age,
self-identifying
white,
higher
income
p
<
0.05).
Conclusions
This
study
expands
application
framework
using
quantitative
inquiry
evaluate
levels
motivation,
settings
initial
associations
determinants
these
work
can
aid
tailoring
interventions
developing
evaluation
tools
LAR-related
interventions.
Appetite,
Год журнала:
2024,
Номер
198, С. 107359 - 107359
Опубликована: Апрель 16, 2024
A
reduction
in
meat
consumption
is
necessary
to
mitigate
negative
impacts
of
climate
change
and
adverse
health
outcomes.
The
UK
has
an
increasingly
multi-ethnic
population,
yet
there
little
research
on
habits
attitudes
among
ethnic
groups
the
UK.
We
ran
a
survey
(N
=
1014)
with
quota
samples
for
analyzed
attitudes,
behaviors
norm
perceptions
White,
South
Asian
Black
British
respondents.
Most
respondents
believe
overconsumption
red
processed
(73.3%)
environment
(64.3%).South
were
statistically
significantly
less
likely
be
eaters
than
White
(OR
0.44,
95%
CIs:
0.30-0.65,
t
-4.15,
p
0.000),
while
was
no
significant
difference
between
1.06,
0.63-1.76,
0.21,
0.834).
Both
2.76,
1.89-4.03
5.25,
0.000)
2.09,
0.1.30-3.35,
3.06,
0.002)
more
express
being
influenced
by
friends
family
their
food
choices
3.24,95%
2.17-4.84,
5.74,
2.02,95%
1.21-3.39,
2.69,
0.007)
also
both
report
they
would
want
eat
similarly
Statistical
analyses
suggested
some
gender
socioeconomic
differences
across
groups,
which
are
reported
discussed.
conformity
raises
prospect
that
interventions
leverage
social
norms
may
effective
Journal of Hospitality and Tourism Insights,
Год журнала:
2024,
Номер
unknown
Опубликована: Окт. 18, 2024
Purpose
This
research
investigates
the
factors
that
drive
affluent
customers
to
engage
in
sustainable
behaviours,
particularly
their
choice
stay
green
hotels.
The
study
aims
understand
how
purchase
intentions
(GPI)
translate
into
behaviours
(GPB),
focusing
on
scarcity
of
hotels
may
influence
this
relationship.
Design/methodology/approach
Using
a
quantitative
method,
examines
several
key
predictors
–
such
as
ecological
concern,
perceived
behavioural
control,
social
norms
and
attitudes
impact
GPI
GPB.
Data
were
gathered
from
418
consumers
through
structured
survey,
capturing
views
norms,
related
purchasing
behaviours.
data
then
analysed
using
SPSS
AMOS,
with
additional
validation
artificial
neural
networks
(ANN).
Findings
findings
indicate
significantly
affect
among
consumers,
there
is
strong
positive
correlation
between
Additionally,
highlights
unavailability
weakens
intention–behaviour
link.
Research
limitations/implications
One
limitation
its
reliance
self-reported
data,
which
be
subject
desirability
bias
not
accurately
reflect
actual
behaviour.
focuses
specific
context,
hotel
purchases,
limit
generalizability
other
consumer
or
industries.
cross-sectional
nature
also
prevents
establishment
causality
constructs.
Furthermore,
account
for
potential
moderating
variables,
price
sensitivity,
brand
loyalty
individual
differences
environmental
knowledge,
could
relationship
intention
Practical
implications
emphasizes
importance
control
detrimental
limited
availability
provides
practical
insights
managers,
recommending
clear
communication
strategies,
deeper
integration
sustainability
practices
collaboration
policymakers
encourage
Originality/value
stands
out
by
habits,
contributing
valuable
knowledge
field