The Influence of Healthy Lifestyle on Willingness to Consume Healthy Food Brands: A Perceived Value Perspective
Foods,
Год журнала:
2025,
Номер
14(2), С. 213 - 213
Опубликована: Янв. 12, 2025
This
paper
aims
to
build
a
predictive
model
that
assesses
how
healthy
lifestyle
affects
different
dimensions
of
perceived
value
(quality,
social
value,
emotional
and
economic
value)
these
impact
the
willingness
purchase
brands.
A
quantitative,
non-experimental,
cross-sectional
study
was
conducted
with
sample
515
participants.
self-administered
questionnaire
used,
data
were
analyzed
using
PLS-SEM
method.
The
findings
indicate
positively
influences
perception
quality
social,
emotional,
However,
only
quality,
significantly
impacted
purchase,
while
did
not
show
relevant
effect.
It
is
concluded
determining
factor
in
foods,
which
reinforces
intention,
except
for
value.
These
suggest
companies
should
prioritize
strategies
reinforce
connections
their
products
encourage
consumption
contributes
theoretically
emerging
markets
provides
practical
implications
designing
more
effective
marketing
Peruvian
context.
Язык: Английский
Impact of Perceived Value Factors on Student Loyalty: The Moderating Role of Student Trust
Journal of Educational and Social Research,
Год журнала:
2025,
Номер
15(1), С. 322 - 322
Опубликована: Янв. 5, 2025
Student
loyalty
represents
continuous
academic
training
that
leads
to
a
commitment
the
knowledge
society;
explore
this
scenario,
objective
was
evaluate
impact
of
perceived
value
factors
on
student
loyalty,
taking
into
account
trust
in
association.
To
end,
an
explanatory
quantitative
study
conducted,
examining
sample
537
university
students,
who
were
selected
through
non-probabilistic
convenience
sampling
method.
One
main
findings
establishes
has
ability
moderate
relationship
between
and
loyalty;
evidence
allows
for
broad
understanding
how
can
enhance
positive
effects
suggesting
educational
institutions
should
focus
building
maintaining
strengthen
their
with
students.
Received:
14
July
2024
/
Accepted:
8
December
Published:
05
January
2025
Язык: Английский
Branding, Consumerism, and Contemporary Marketing: A Critical Perspective
Опубликована: Янв. 1, 2025
Язык: Английский
Retail mix instruments influencing customer perceived value and customer engagement: a conceptual framework and research agenda
Humanities and Social Sciences Communications,
Год журнала:
2024,
Номер
11(1)
Опубликована: Янв. 20, 2024
Язык: Английский
Greening the Path: The Three-Way Interactive Effects of Psychological Ownership, Green Knowledge Sharing, and Social Media
Journal of Quality Assurance in Hospitality & Tourism,
Год журнала:
2024,
Номер
unknown, С. 1 - 37
Опубликована: Май 17, 2024
This
study
develops
an
integrated
framework
grounded
in
service-dominant
logic
theory
to
examine
green
destination
psychological
ownership,
customer
engagement,
knowledge
sharing,
and
social
media
usage
as
drivers
of
electronic
word
mouth.
A
multi-wave
survey
analysis
conducted
among
507
Vietnamese
travelers
supported
the
hypothesized
direct
effect,
mediation,
three-way
interaction
between
factors.
The
results
revealed
that
engagement
mediates
relationship
ownership
Additionally,
companies'
sharing
travelers'
network
proneness
strengthen
positive
influence
feelings
on
subsequently
enhancing
findings
contribute
novel
insights
into
marketing
effects,
with
implications
for
leveraging
psychology
behaviors
promote
By
fostering
feelings,
actively
sustainability
knowledge,
understanding
habits,
tourism
organizations
can
enhance
participation
initiatives
recommendations.
advances
theoretical
practical
strategies
nurturing
outcomes
digital
age
through
theory.
Further
research
should
investigate
additional
variables
contexts
deepen
enabling
collaborative
value
creation
sustainability.
Язык: Английский
The effect of social media marketing activities dimensions on value co-creation behavior: An application of the commitment-trust theory
Innovative Marketing,
Год журнала:
2024,
Номер
20(3), С. 56 - 69
Опубликована: Июль 16, 2024
Previous
studies
have
not
paid
much
attention
to
the
effect
of
social
media
marketing
activities
on
value
co-creation
behavior.
Especially,
up
now,
no
one
has
studied
effects
dimensions
This
study
applies
commitment-trust
theory
develop
and
estimate
this
relationship
through
brand
trust
commitment
in
Vietnam.
The
snowball
sampling
technique
was
applied
gather
504
users
platforms
proposed
research
model
tested
PLS-SEM
using
SmartPLS
4.
results
highlighted
that
most
(including
trendiness,
electronic
word
mouth,
interaction,
customization)
affect
(pc
are
0.42,
0.152,
0.112,
0.097,
respectively,
p-values
all
less
than
0.05).
Simultaneously,
found
a
positive
=0.405,
p
=
0.000).
Furthermore,
calculation
revealed
contributed
significantly
strongly
their
co-value
behavior
towards
brands
0.531,
On
contrary,
data
do
support
direct
impact
entertainment
0.001,
0.990)
0.025,
0.466)
at
significance
level
5%.
Ultimately,
findings
also
suggest
guide
marketers
drive
customer
for
brands.
AcknowledgmentThis
work
supported
by
National
Foundation
Science
&
Technology
Development
Vietnam
under
Decision
No.
131/QD-HDQL-NAFOSTED
dated
September
21,
2020.
Язык: Английский
Emotional and Social Value Influence on Brand Trust and Customer Behavior on Organic Grocerant
Advances in marketing, customer relationship management, and e-services book series,
Год журнала:
2024,
Номер
unknown, С. 379 - 394
Опубликована: Ноя. 22, 2024
The
COVID-19
pandemic
has
led
to
an
increase
in
the
popularity
of
organic
food
and
healthy
living.
literature
on
that
is
concentrates
variables
influencing
consumer
purchasing
decisions.
Both
consistent
consumption
&
contributions
above
beyond
buying
customer
involvement
behaviour
are
necessary
for
company
succeed.
Examining
potential
motivators
member
consumers
interact
with
grocery
stores
aim
this
research.
In
order
investigate
ways
promote
engagement
behaviour,
281
Indian
members
store
were
questioned
This
research
suggested
a
“value
acquisition–value
co-creation”
paradigm
connection
among
professed
worth,
make
trust,
assignation
behaviour.
It
was
created
worth
co-creation
theory
assignation.
findings
demonstrate
how
may
be
directly
successfully
motivated
by
emotional
social
values.
However,
via
brand
customers'
perceived
values
quality
price
will
indirectly
impact
rather
than
having
direct
impact.
Moreover,
enhancing
supposed
reaction,
excellence,
cost
helps
fortify
confidence
natural
stores.
Research
demonstrates
success
depend
trust.
offers
fresh
viewpoint
between
benefits
get
from
eating
value
achieved
interaction
practices.
Язык: Английский
How Perceived Value and Customer Engagament Drive Purchase Intention in Livestream Shopping
Adhi Prasetio,
Marschal Abrar Sandhi Yudha
Опубликована: Авг. 2, 2023
The
pandemic
COVID-19
makes
Indonesians
accustomed
to
doing
various
activities
from
home
including
shopping.
Livestreaming
shopping
can
attract
higher
purchase
intentions
than
the
usual
way
of
selling.
current
research
aims
determine
influence
consumer
perceived
value
on
intention
Live
services
with
mediation
customer
engagement.
population
consisted
who
watched
live
streams
Shopping
feature
and
interacted
streamers
streaming.
Using
targeted
sampling
method
calculation
percentage
estimates,
minimum
number
respondents
for
this
study
was
385.
uses
SEM-PLS
analyze
data
collected.
results
indicate
that
not
all
variables
are
significant
intention.
In
addition,
mediating
impact
engagement
only
mediates
through
individual
social
value.
This
provides
insight
online
shop
use
streaming
buyers,
especially
local
consumers
in
Indonesia.
Язык: Английский