Tourism and hospitality management,
Год журнала:
2023,
Номер
29(4), С. 583 - 592
Опубликована: Янв. 1, 2023
Purpose
–
This
study
explains
the
impact
of
ChatGPT,
an
artificial
intelligence
(AI)
language
model,
on
customer
service
in
hospitality
industry
by
exploring
experiences
and
perceptions
employees
who
have
utilized
ChatGPT
their
interactions.
Methodology
A
qualitative
approach
was
adopted
using
in-depth
interviews
to
collect
data
from
a
heterogeneous
group
15
individuals
consisting
employees,
managers,
other
stakeholders
directly
involved
Krabi,
Thailand.
Findings
Integrating
into
has
significant
positive
impact.
It
improves
employee
skills
knowledge,
bridges
barriers,
provides
valuable
recommendations,
helps
with
productivity
workflow
management.
In
conclusion,
is
tool
for
improving
industry,
ultimately
contributing
better
overall
guest
experience.
Originality
research
Limited
been
conducted
specific
particularly
popular
tourist
destination
aims
fill
this
gap
examining
how
affects
Thailand,
shedding
light
its
AI and Ethics,
Год журнала:
2024,
Номер
4(3), С. 727 - 742
Опубликована: Апрель 2, 2024
Abstract
Our
global
landscape
of
emerging
technologies
is
increasingly
affected
by
artificial
intelligence
(AI)
hype,
a
phenomenon
with
significant
large-scale
consequences
for
the
AI
narratives
being
created
today.
This
paper
aims
to
dissect
hype
in
light
its
core
mechanisms,
drawing
comparisons
between
current
wave
and
historical
episodes
concluding
that
historically
unmatched
terms
magnitude,
scale
planetary
social
costs.
We
identify
discuss
socio-technical
mechanisms
fueling
including
anthropomorphism,
proliferation
self-proclaimed
“experts”,
geopolitical
private
sector
“fear
missing
out”
trends
overuse
misappropriation
term
“AI”
technologies.
The
second
part
seeks
highlight
often-overlooked
costs
hype.
examine
as
exerts
tremendous
pressure
on
finite
resources
energy
consumption.
Additionally,
we
focus
connection
socio-economic
injustices,
perpetuation
inequalities
huge
associated
redistribution
wealth
human
intelligence.
In
conclusion,
offer
insights
into
implications
how
mitigate
moving
forward.
give
recommendations
developers,
regulators,
deployers
public
can
navigate
relationship
innovation,
investment
scientific
exploration,
while
addressing
critical
societal
environmental
challenges.
Advances in business strategy and competitive advantage book series,
Год журнала:
2025,
Номер
unknown, С. 35 - 68
Опубликована: Янв. 31, 2025
The
incorporation
of
Artificial
Intelligence
(AI)
within
Industry
5.0
significantly
enhances
resilience
among
small
businesses.
This
chapter
explores
how
AI
transforms
resilience,
sustainability,
and
customer
engagement
strategies.
With
Small
businesses
can
analyze
large
datasets
to
identify
risks,
optimize
operations,
deliver
personalized
experiences
that
align
with
consumer
expectations.
AI's
ability
process
data
efficiently
allows
anticipate
market
changes
navigate
uncertainties.
Additionally,
adopting
fosters
a
culture
encouraging
employees
embrace
change.
also
supports
sustainable
practices
by
optimizing
resource
use
reducing
waste.
Customer
improves
through
AI-driven
personalization,
allowing
tailor
products
services
individual
preferences.
concludes
recommendations
for
businesses:
invest
in
employee
training
collaboration,
ensure
leadership
commitment,
prioritize
foster
adaptability
thrive
today's
5.0.
Tourism and hospitality management,
Год журнала:
2023,
Номер
29(4), С. 583 - 592
Опубликована: Янв. 1, 2023
Purpose
–
This
study
explains
the
impact
of
ChatGPT,
an
artificial
intelligence
(AI)
language
model,
on
customer
service
in
hospitality
industry
by
exploring
experiences
and
perceptions
employees
who
have
utilized
ChatGPT
their
interactions.
Methodology
A
qualitative
approach
was
adopted
using
in-depth
interviews
to
collect
data
from
a
heterogeneous
group
15
individuals
consisting
employees,
managers,
other
stakeholders
directly
involved
Krabi,
Thailand.
Findings
Integrating
into
has
significant
positive
impact.
It
improves
employee
skills
knowledge,
bridges
barriers,
provides
valuable
recommendations,
helps
with
productivity
workflow
management.
In
conclusion,
is
tool
for
improving
industry,
ultimately
contributing
better
overall
guest
experience.
Originality
research
Limited
been
conducted
specific
particularly
popular
tourist
destination
aims
fill
this
gap
examining
how
affects
Thailand,
shedding
light
its
