Advanced Design Research, Год журнала: 2024, Номер 2(2), С. 77 - 87
Опубликована: Ноя. 19, 2024
Язык: Английский
Journal of Economic Behavior & Organization, Год журнала: 2024, Номер 220, С. 388 - 401
Опубликована: Фев. 27, 2024
Язык: Английский
Процитировано
6
Agribusiness, Год журнала: 2025, Номер unknown
Опубликована: Янв. 3, 2025
ABSTRACT As internet and communication technologies reshape global business, a critical question arises: to what extent do traditional marketing strategies contribute success in the online selling era? Examining challenges posed by e‐commerce conventional branding, study employs simultaneous equation model based on control function explore how interaction between branding e‐marketing influences business performance agricultural sector, using large sample of 3291 commercial farmers China. Our results show positive effect whilst is found be not significant. The analysis also uncovers significantly interactive relationship e‐marketing. These findings challenge previous studies that reported effects but did account for confounding factors, such as strategies. highlight interconnectedness e‐marketing, reflecting real‐world case most China are keen while attractiveness flatting out.
Язык: Английский
Процитировано
0
Algorithms for intelligent systems, Год журнала: 2025, Номер unknown, С. 53 - 65
Опубликована: Янв. 1, 2025
Язык: Английский
Процитировано
0
Toplum Ekonomi ve Yönetim Dergisi, Год журнала: 2025, Номер 6(1), С. 175 - 195
Опубликована: Фев. 13, 2025
This study examines the impact of digital marketing on business performance in Morocco. Digital has transformed modern strategies, offering organizations opportunity to increase brand awareness, customer engagement and sales performance. However, its effectiveness remains under-researched aims bridge this gap by analyzing relationship between key indicators. The adopted a quantitative approach used data from 80 respondents. research methodology included simple linear regression, ANOVA, t-test Pearson correlation assess efforts outcomes. results indicate that there is significant positive In addition, industry differences have an strategies. relevance suggests firms should integrate strategies improve competitiveness future focus application specific industries.
Язык: Английский
Процитировано
0
Platforms, Год журнала: 2024, Номер 2(1), С. 33 - 54
Опубликована: Март 12, 2024
A global trend regarding the “platformization” of internet has been, for years, emerging roughly across all traditional industries. It is reflected in proliferation digital platforms (DPs) based on creation new activities or online expansion offers traditionally available only physically (e.g., boutiques, supermarkets). Thus, are a springboard development opportunities businesses, and Africa, with demographic (more than 1.2 billion customers), economic (middle-class boom), technological (internet smartphone penetration) dynamism, represents huge potential market DP industry. This exploratory research qualitative approach applied to case Senegalese DPs. From its finding, we have mapping DPs classifying typology types actors involved, according their specialization paradigmatic orientation. New insights into how organizations firms within them operate create value proposed as well conceptual framework articulation DPs, specifically those particularly adapted African context. work opens avenues future linked scale challenges related marketing managerial issues business models that recently been developed by innovative local (TukkiJamm, ShopMeWay, etc.).
Язык: Английский
Процитировано
3
JURNAL IPTEKKOM Jurnal Ilmu Pengetahuan & Teknologi Informasi, Год журнала: 2024, Номер 25(2), С. 205 - 224
Опубликована: Янв. 4, 2024
Mobile phones were originally wireless devices for one-on-one voice communication. commerce has changed the purpose and capabilities of mobile devices. This study aims to examine factors that enable adoption m-commerce in Semarang. The theories used this research are UTAUT SERVQUAL as well constructs trust security. A quantitative approach method based on SEM-PLS was applied. Respondents drawn from users across different platforms Semarang, Indonesia, through an online questionnaire. findings found positive significant evidence integrated model with consumers' behavioral intention utilizing m-commerce. means researchers practitioners can gain a more comprehensive understanding how consumers respond what influences their use it. combination service quality measured by provide valuable insights into optimising consumer experience increasing rate platform.
Язык: Английский
Процитировано
2
Journal of Research in Social Science and Humanities, Год журнала: 2024, Номер 3(1), С. 17 - 27
Опубликована: Янв. 1, 2024
This paper explores the impact of E-commerce on traditional markets in Marrakech, Morocco, with a focus sociocultural dimensions. Examining challenges and opportunities arising from global growth E-commerce, study delves into preservation cultural heritage, community cohesion, evolving dynamics consumer behavior. The analysis includes an overview emphasizing need for balance between tradition innovation. conclusion highlights strategic approaches, such as leveraging authenticity fostering collaborations, to ensure resilience Marrakech’s digital era.
Язык: Английский
Процитировано
1
Опубликована: Май 2, 2024
Язык: Английский
Процитировано
0
African Journal of Economic and Management Studies, Год журнала: 2024, Номер 16(1), С. 98 - 111
Опубликована: Июль 17, 2024
Purpose Despite the importance of digital technology in mitigating adverse effects COVID-19 pandemic and related containment measures, limited research attention has been devoted to impact movement restrictions on business transformation North Africa. This paper investigates mobility firms' decisions adopt technologies across sectors, emphasizing challenges associated with accessing both customers suppliers. Design/methodology/approach The study uses ERF MENA Monitor Enterprise survey (2021), covering 3,978 enterprises three African countries: Egypt, Tunisia Morocco. analysis employed linear probability model (LPM) account for observable unobservable heterogeneity countries over time. Findings results indicated that have a positive solutions during most industry sectors. Notably, firms operating manufacturing, trade, retail services demonstrated higher likelihood technologies. However, revealed some variations sectors countries. Originality/value several contributions. First, this is unique utilizing firm-level data gathered investigate solutions. Second, examines influence digitalization best our knowledge, no empirical specifically focused
Язык: Английский
Процитировано
0
Information, Год журнала: 2024, Номер 15(11), С. 712 - 712
Опубликована: Ноя. 6, 2024
Industrial product e-commerce refers to the specific application of concept in industrial transactions. It enables enterprises conduct transactions via Internet platforms and reduce circulation operating costs. literature, such as policies, reports, standards related e-commerce, contains much crucial information. Through a systematical analysis this information, we can explore comprehend development characteristics trends e-commerce. To end, 18 policy documents, 10 five are analyzed by employing text-mining methods. Firstly, natural language processing (NLP) technology is utilized pre-process text data commerce. Then, word frequency statistics TF-IDF keyword extraction performed, visually represented. Subsequently, feature set obtained combining these processes with manual screening method. The original corpus used training skip-gram model Word2Vec, words transformed into vectors multi-dimensional space. K-means algorithm cluster groups. latent Dirichlet allocation (LDA) method then further group discover features. results provide evidence for China.
Язык: Английский
Процитировано
0