Proposed Marketing Strategy in PT. Citatah Tbk with SWOT Analysis Approach and Boston Consulting Group (BCG) Matrix to Increase Sales Volume DOI Open Access
Fransisca Dini Ariyanti,

Devin

Опубликована: Авг. 16, 2022

In 2020 there was a COVID-19 pandemic which caused economic turmoil to all industrial sectors and in this study focused on the construction sector, where impact of also affected business performance PT.Citatah, company that produces sells marble, experienced significant decrease net profit.It found seven elements 7P marketing mix had effect increasing sales if they were carried out simultaneously based results F-test T-test.The concluded two gave most influence product process elements.Based BCG matrix approach get portfolio strategy, will allocate budget for products with low-end segmentation are included Star quadrant shows improving market conditions profitability.The calculation using SWOT method, obtained internal external aspects company, then it is progressive so triggers execute opportunities each strategy formulation correlated back have sales.

Язык: Английский

Spatial–Temporal Evolution and Influencing Mechanism of Tourism Ecological Efficiency in China DOI Open Access
Tiantian Guo, Jidong Wang, Chen Li

и другие.

Sustainability, Год журнала: 2022, Номер 14(24), С. 16880 - 16880

Опубликована: Дек. 15, 2022

Although the development of tourism has a positive impact on local employment and economic growth, high level energy consumption emissions generated by have also attracted increasing attention. Based concept eco-efficiency, this article constructs comprehensive evaluation system for eco-efficiency in China, study concludes that (1) China’s as whole was fluctuating upward trend from 2002 to 2018, but different provinces varied greatly, range spatial spill-over increased significantly; (2) not significant over time, sustainable economy western region weaker; (3) contribution low at national level, with regional levels ranging large small region, central eastern region. The central, eastern, regions ranked descending order level.

Язык: Английский

Процитировано

2

Proposed Marketing Strategy in PT. Citatah Tbk with SWOT Analysis Approach and Boston Consulting Group (BCG) Matrix to Increase Sales Volume DOI Open Access
Fransisca Dini Ariyanti,

Devin

Опубликована: Авг. 16, 2022

In 2020 there was a COVID-19 pandemic which caused economic turmoil to all industrial sectors and in this study focused on the construction sector, where impact of also affected business performance PT.Citatah, company that produces sells marble, experienced significant decrease net profit.It found seven elements 7P marketing mix had effect increasing sales if they were carried out simultaneously based results F-test T-test.The concluded two gave most influence product process elements.Based BCG matrix approach get portfolio strategy, will allocate budget for products with low-end segmentation are included Star quadrant shows improving market conditions profitability.The calculation using SWOT method, obtained internal external aspects company, then it is progressive so triggers execute opportunities each strategy formulation correlated back have sales.

Язык: Английский

Процитировано

0