Online fashion consumerism among women: The interplay of digital experiences and decision-making – a mediated moderated analysis DOI Creative Commons

K. Madhura,

Niyaz Panakaje, S. M. Riha Parvin

и другие.

Innovative Marketing, Год журнала: 2024, Номер 20(4), С. 245 - 262

Опубликована: Дек. 27, 2024

This research examines how digital experiences on social media influence women’s buying behavior towards online fashion. Furthermore, it challenges moderate these purchase decisions, and attitudes mediate decisions. The executed in Southern Karnataka state of India obtained the responses from 800 women employed through a formal questionnaire systematic method selection. measurement models structural were examined using AMOS 23. study indicates that when engage with gain easy access to information feedback reviews, they develop stronger positive outlook These favourable opinions lead directly consumer choices additionally shape relationship between experience their purchasing patterns sites. issues regarding shopping discourage transformation views into real transactions. results reveal ease use, exemplified by intuitive navigation (β = 0.188) product information, positively affect attitudes. Electronic word-of-mouth (E-WOM), including reviews recommendations 0.456), also significantly boosts trust, leading higher intentions. Attitude acts as strong mediator, its effect showing β coefficient 0.609. However, like concerns over data privacy difficulties verifying review authenticity negatively attitude-behavior relationship, moderating -0.092. findings show necessity for more robust protection laws better accessibility minimize seen threats enhance shopper trust clothing shopping.

Язык: Английский

Environmental Sustainability of Fashion Product Made from Post-Consumer Waste: Impact Across the Life Cycle DOI Open Access

Mazed Islam,

Md. Shamsuzzaman,

H M Rakib ul Hasan

и другие.

Sustainability, Год журнала: 2025, Номер 17(5), С. 1917 - 1917

Опубликована: Фев. 24, 2025

The fashion industry has a detrimental environmental impact throughout its supply chain operations that needs immediate attention. Limited work focuses on measuring the sustainability of clothing products made from post-consumer waste in circular economy. This research aims to evaluate using Higg Index tool developed by Sustainable Apparel Coalition. Three t-shirt manufacturers—namely factory A (LEED certified), B (non-LEED and C (Sub-contract) were considered as case studies. Data collected through practice-based qualitative questions manufacturing practitioners, which supplemented triangulations, scores obtained product tool. findings highlight significant variations most subsection analyses for environment dimensions, scoring 369.5 (73.9%), 277.6 (55.5%), 153.5 (30.7%) out 500 factories A, B, C, respectively. Findings reveal differences (from low high) three manufacturers. Various subsections revealed deficiencies actual policies including design, materials selection, operations, priorities regarding subcategories. Products green embracing economy achieved highest score, while sub-contractor lowest score. poor emerging sustainable practices, identify challenges, suggest improvement above-mentioned categories. urges stakeholders embrace practices reduce life cycle stages benefit industry.

Язык: Английский

Процитировано

0

The Role of Social and Environmental CSR in Shaping Purchase Intentions: Experimental Evidence from the Cosmetics Market DOI Open Access
Piotr Zaborek, Anna Kurzak-Mabrouk

Sustainability, Год журнала: 2025, Номер 17(5), С. 1792 - 1792

Опубликована: Фев. 20, 2025

This study investigated the impact of corporate social responsibility (CSR) on consumer purchasing decisions in cosmetics market through an experimental design. Using eight scenarios that manipulate levels CSR, environmental and price, this examined their direct effects interactions, moderating influences intrinsic extrinsic motives. The findings confirmed CSR positively influence purchase intentions, with combined effect being stronger than individual contributions. Price negatively moderates particularly at higher levels, while motives interact to offset negative association from its main effect. research provides actionable insights into CSR’s role shaping behavior, emphasizing interplay between dimensions, price sensitivity, motivational factors dynamic market.

Язык: Английский

Процитировано

0

Fast Fashion, Sustainability, and Nudge Theory- Examining the Effects of Choice Architecture on Consumption of Sustainable Fashion, over Fast Fashion DOI Open Access
Meital Peleg Mizrachi, Alon Tal

Опубликована: Июнь 27, 2024

This study considers ways to increase the consumption of sustainable fashion, given significant environmental and social damages, associated with industry. A series experiments were conducted examining impacts choice architecture (nudges) under field conditions in collab-oration one Israel’s largest shopping centers. The sought identify which inter-ventions at retail level successfully motivate fashion behavioral change regarding purchases willingness pay more, along agreement several statements climate crisis fashion. Among types nudges examined this providing information, increasing accessibility alternatives appealing identity, relation demographics green self-image. found that offering alterna-tives consumers constitutes most effective way “nudge” toward more sus-tainable purchasing behavior. Nonetheless, does not negate contribution in-formation strengthening norms Additionally all groups, participants reported they do know how distinguish between non-sustainable nor believe clothes purchased actually sustainable. findings emphasize need for policies will

Язык: Английский

Процитировано

1

Fast Fashion, Sustainability, and Nudge Theory: Examining the Effects of Choice Architecture on Consumption of Sustainable Fashion over Fast Fashion DOI Open Access
Meital Peleg Mizrachi, Alon Tal

Sustainability, Год журнала: 2024, Номер 16(19), С. 8586 - 8586

Опубликована: Окт. 3, 2024

This study considers ways to increase the consumption of sustainable fashion given significant environmental and social damages associated with industry. A series experiments were conducted examining impacts choice architecture (nudges) under field conditions in collaboration one Israel’s largest shopping centers. sought identify which interventions at retail level successfully motivate behavioral change regarding purchases willingness pay more, along agreement several statements climate crisis fashion. Among types nudges examined this providing information, increasing accessibility alternatives appealing identity relation demographics green self-image. found that offering consumers constituted most effective way “nudge” toward more purchasing behavior. Nonetheless, does not negate contribution information strengthening norms Additionally, all groups, participants reported they did know how distinguish between non-sustainable fashion, nor believe clothes purchased actually sustainable. The findings emphasize need for policies will

Язык: Английский

Процитировано

1

Online fashion consumerism among women: The interplay of digital experiences and decision-making – a mediated moderated analysis DOI Creative Commons

K. Madhura,

Niyaz Panakaje, S. M. Riha Parvin

и другие.

Innovative Marketing, Год журнала: 2024, Номер 20(4), С. 245 - 262

Опубликована: Дек. 27, 2024

This research examines how digital experiences on social media influence women’s buying behavior towards online fashion. Furthermore, it challenges moderate these purchase decisions, and attitudes mediate decisions. The executed in Southern Karnataka state of India obtained the responses from 800 women employed through a formal questionnaire systematic method selection. measurement models structural were examined using AMOS 23. study indicates that when engage with gain easy access to information feedback reviews, they develop stronger positive outlook These favourable opinions lead directly consumer choices additionally shape relationship between experience their purchasing patterns sites. issues regarding shopping discourage transformation views into real transactions. results reveal ease use, exemplified by intuitive navigation (β = 0.188) product information, positively affect attitudes. Electronic word-of-mouth (E-WOM), including reviews recommendations 0.456), also significantly boosts trust, leading higher intentions. Attitude acts as strong mediator, its effect showing β coefficient 0.609. However, like concerns over data privacy difficulties verifying review authenticity negatively attitude-behavior relationship, moderating -0.092. findings show necessity for more robust protection laws better accessibility minimize seen threats enhance shopper trust clothing shopping.

Язык: Английский

Процитировано

0