Navigating Sustainable Mobility in Taiwan: Exploring the Brand-Specific Effects of Perceived Green Attributes on the Green Purchase Intention for Battery Electric Vehicles
Sustainability,
Год журнала:
2025,
Номер
17(3), С. 985 - 985
Опубликована: Янв. 25, 2025
In
recent
years,
increased
environmental
awareness
has
led
consumers
to
adopt
more
eco-friendly
lifestyles,
including
choosing
green
products
reduce
their
impact
on
the
environment.
With
a
particular
focus
consumption
behavior
with
regard
battery
electric
vehicles
(BEVs)
from
two
leading
brands,
Tesla
(automotive)
and
Gogoro
(scooter),
in
Taiwan,
this
study
investigated
relationships
among
perceived
quality
(GPQ),
value
(GPV),
brand
image
(GBI),
trust
(GTR),
purchase
intention
(GPI).
After
collecting
203
environmentally
conscious
respondents
who
are
familiar
BEVs,
PLS-SEM
was
used
verify
research
framework.
The
findings
demonstrate
that
GPQ
significantly
impacts
GBI
GPV;
GPV
GTR;
GTR.
As
key
determinants
of
purchasing
GPQ,
GBI,
GTR
have
significant
effects
GPI,
whereas
effect
GPI
is
not
significant.
addition,
also
explored
moderation
behavior,
revealing
brand-specific
cognition
moderates
between
attributes
(such
as
GTR)
GPI.
This
contributes
comprehensive
understanding
psychological
behavioral
drivers
behind
within
context
BEVs.
only
sheds
light
consumer
dual-market
dynamics
Taiwan
but
offers
framework
for
other
markets
similar
infrastructural
challenges.
These
insights
can
assist
BEV
companies
develop
sustainable
marketing
strategies,
emphasizing
importance
developing
strong
boost
sales
perspective
quality.
Язык: Английский
Enhancing Green Food Consumption Intentions Among Chinese Generation X: Integrating Environmental Values and Self-Identity into the Theory of Planned Behavior
Sustainability,
Год журнала:
2025,
Номер
17(7), С. 2942 - 2942
Опубликована: Март 26, 2025
Sustainable
development
purposes
require
strong
emphasis
on
green
food
promotion
as
an
essential
component.
The
decision-making
process
of
Generation
X
members
toward
consumption
creates
important
effects
both
personal
health
and
environmental
sustainability
social
programs
economic
stability.
This
research
examines
self-identity
values
predictors
intentions
with
analysis
attitude
relevant
intermediate
factors
that
include
standards
well
perceived
control
over
behavior.
researcher
gathered
data
through
convenience
sampling
from
480
Chinese
participants.
Statistical
followed
the
pretest
to
perform
assessments
for
reliability
validity
testing.
Structural
equation
modeling
(SEM)
processed
while
validating
confirmatory
factor
path
Data
demonstrates
directly
drive
intentions.
These
operate
two
key
pathways:
(1)
shaping
positive
attitudes
food,
(2)
reinforcing
subjective
norms
behavioral
control.
mechanisms
collectively
promote
pro-environmental
choices
measurable
ecological
benefits.
shows
entity
positively
affects
because
it
strengthens
users’
self-belief
eco-conscious
consumers
leading
intensified
perception
behavior
enriches
TPB
(theory
planned
behavior)
by
proving
respond
including
environments
along
capacity
living
conditions
shape
generation
consumers’
buy
food.
findings
advance
sustainable
theories
revealing
generation-specific
mechanisms,
providing
actionable
insights
designing
targeted
marketing
strategies
policy
interventions.
Язык: Английский
Innovative green consumption in a manufacturing company in the environmental-based view approach: the role of moral obligation, TPBF, green intention and pro-environmental behavior with the moderating effect of innovative work environment
Cogent Business & Management,
Год журнала:
2024,
Номер
12(1)
Опубликована: Дек. 14, 2024
Although
the
contribution
of
manufacturing
to
gross
domestic
product
is
very
large,
its
negative
impact
on
environment
has
not
been
resolved.
To
answer
this
challenge,
behavior
employees
and
workers
in
consuming
natural
resources
must
provide
innovative
solutions
environmental
issues,
called
green
consumption
(IGC).
This
study
answers
what
variables
influence
IGC
how
interactions
between
these
occur.
aimed
analyze
theory
planned
framework
(TPBF)
perceived
moral
obligation
(PMO)
intention
(GI)
pro-environmental
(PEB),
PEB
IGC,
moderating
direct
an
work
(IWE)
IGC.
was
a
quantitative
method.
The
research
model
tested
214
at
company.
Results:
TPBF
PMO
had
significant
GI
PEB.
IWE
significantly
moderated
implications
for
academics,
policy
makers,
professionals
are
opening
up
new
paradigm
patterns
sustainability.
Originality:
It
reconstructs
as
industry
provides
understanding
antecedents
based
moral,
intentions,
perspectives.
Язык: Английский
Pro-Ecological Consumer Behavior versus Energy Reduction and Sustainable Consumption: A Case from Poland
Sustainability,
Год журнала:
2024,
Номер
16(17), С. 7556 - 7556
Опубликована: Авг. 31, 2024
The
concepts
of
sustainable
consumption
and
production
increased
in
popularity
after
the
World
Summit
on
Sustainable
Development
Johannesburg
2002.
Moreover,
focus
attention
was
turned
to
consumer
their
key
importance
achieving
goals
more
practices.
Hence,
main
aim
this
article
is
present
influence
factors
related
pro-ecological
behaviors
including
energy-use
reduction.
Epsilon
regression
implemented
as
research
method.
This
statistical
tool
enabled
authors
carry
out
such
complex
phenomena
make
analysis
immune
high
correlation
among
explanatory
variables.
it
allowed
consider
interactions
set
diagnostic
presented
paper
based
data
drawn
from
Barometer
Consumer
Social
Responsibility
Poland
for
2022.
As
final
result
research,
a
ranking
behavior
constructed.
On
one
hand,
not
buying
products
using
excessive
packaging
can
be
considered
most
important
factor
Polish
behaviors.
other
trying
choose
ecological
with
comparable
prices
regarded
which
has
smallest
impact.
Furthermore,
method
also
determining
contribution
individual
consumers.
Язык: Английский