Evaluating the Impact of a Corporate Social Responsibility Program on Member Trust and Loyalty in a Tennis Club: A Pre- and Post-Intervention Study
Systems,
Год журнала:
2025,
Номер
13(5), С. 321 - 321
Опубликована: Апрель 27, 2025
This
study
examined
the
effect
of
a
Corporate
Social
Responsibility
(CSR)
environmental
intervention
program
on
members’
perceptions
economic,
social,
and
responsibility,
as
well
trust
loyalty,
in
tennis
club.
It
further
explored
whether
membership
duration
influenced
these
perceptions,
with
focus
initiatives.
A
three-month
focusing
initiatives
was
carried
out,
involving
250
club
members
who
completed
questionnaire
environmental,
economic
dimensions
before
after
intervention.
Data
were
analyzed
using
non-parametric
tests
repeated
measures
ANOVA.
The
findings
indicated
significant
improvement
highlighting
effectiveness
targeted
CSR
However,
social
trust,
remained
unchanged.
Loyalty
negatively
affected.
Contrary
to
literature,
did
not
significantly
influence
perceptions.
These
results
emphasized
importance
designing
effectively
communicating
that
resonate
member
priorities.
Sports
organizations
can
leverage
such
programs
improve
their
image
align
societal
values.
foster
efforts
across
multiple
are
necessary.
contributes
literature
participatory
sports
by
demonstrating
measurable
impact
interventions
providing
framework
for
future
development
evaluation
similar
settings.
Язык: Английский
Corporate Social Responsibility and Society 5.0: Assessing Consumer Awareness, Loyalty, and Trust toward Socially Responsible Organizations
Sustainability,
Год журнала:
2024,
Номер
16(17), С. 7862 - 7862
Опубликована: Сен. 9, 2024
Corporate
social
responsibility
(CSR)
and
Society
5.0
(s5.0)
are
transformative
models
that
both
seek
a
human-centric
approach
by
integrating
certain
capabilities
for
the
betterment
of
stakeholders.
This
study
investigates
nexus
among
CSR,
brand
awareness,
customer
trust
(CrT),
s5.0
model,
loyalty
(CrL)
from
perspective
developing
nation,
China.
Structural
equation
modeling
using
partial
least
squares
was
applied
to
sample
size
eight
hundred
ninety-three
(N
=
893).
First,
confirmed
positive
relationship
between
loyalty.
Second,
revealed
linkage
through
mediation
trust.
Finally,
moderating
effect
model
found
at
provides
several
insights
into
corporate
responsibility,
with
additional
facts
on
how
may
play
important
roles
in
engaging
stakeholders
such
as
customers
present
era.
Therefore,
managers
should
prioritize
CSR
along
practices
can
help
win
over
elicit
their
toward
organizations.
Язык: Английский