Digital Political Branding: Instagram Strategy of Regional Head Candidates for Electoral Success in Indonesia 2024 DOI Open Access

Taufik Arnandy,

Sri Sutjiatmi,

Unggul Sugi Harto

и другие.

Potret Pemikiran, Год журнала: 2024, Номер 28(2), С. 291 - 291

Опубликована: Дек. 31, 2024

This research examines the transformation of political communication strategies in digital era, specifically use Instagram by Tegal Regency's candidate Regents 2024 Regional Election. The high social media penetration Indonesia, with 97% users actively interacting, creates new opportunities and challenges regional-level communication. aims to analyze personal branding effectiveness both candidates through Instagram. method employs a descriptive qualitative approach content analysis using Nvivo 12 Pro, focusing on accounts @bimasakti19 @ischak.mr during September-October period. Research findings show significant strategy differences between two candidates: implements an interactive consistent hashtag #LOKENPANKAYAKIEBAE reposts community support, while focuses field activity documentation direct interaction. Word cloud reveals dominance keywords related public service local issues. In conclusion, has become vital instrument transformation, creating more dynamic dialogue space voters, although still requiring balance message authenticity.

Язык: Английский

Impact of Digital Integration on the Small and MediumSized Enterprises in Arab Countries DOI

Mokhtar Alkhattali

SSRN Electronic Journal, Год журнала: 2025, Номер unknown

Опубликована: Янв. 1, 2025

Язык: Английский

Процитировано

0
Digital technologies for the Sustainable Development Goals DOI Creative Commons
Dharmendra Hariyani, Poonam Hariyani, Sanjeev Mishra

и другие.

Green Technologies and Sustainability, Год журнала: 2025, Номер unknown, С. 100202 - 100202

Опубликована: Март 1, 2025

Язык: Английский

Процитировано

0
Unlocking Digital Potential: Technological Capability as a Key Moderator-Mediator in Migrant Workers' Use of JMO Mobile DOI

Tarimantan Sanberto Saragih,

Ratminto Ratminto,

Achmad Djunaedi

и другие.

Data & Metadata, Год журнала: 2025, Номер 4, С. 727 - 727

Опубликована: Март 28, 2025

This study aims to examine the factors influencing technology adoption (TA) among Indonesian migrant workers, particularly in use of JMO Mobile application. The research integrates technological capability (TC) as both a moderating and mediating variable within TAM provide more comprehensive understanding behavior. Specifically, investigates impact Perceived Ease Use (PEOU), Benefits (PB), organizational support on TC TA. employs quantitative approach using survey method, collecting data from workers who PLS-SEM is applied analyze links variables. findings reveal that PEOU, PB, significantly influence Furthermore, serves moderator, strengthening link between PEOU TA, well PB Additionally, functions mediator indicating its critical role facilitating process. These have practical implications for improving engagement workers. By enhancing user-friendly features, providing clear benefits, offering through training programs, applications like can better meet workers' needs. contributes theoretical expansion by incorporating key factor adoption. originality this lies focus group has received limited attention TA studies, integration variable.

Язык: Английский

Процитировано

0
Mapping Technology Acceptance Research in MSMEs DOI Creative Commons

Rifki Rahmanda Putra,

Nono Rahmat Jaya,

Adi Setiawan

и другие.

International Journal of Engineering Science and Information Technology, Год журнала: 2024, Номер 5(1), С. 202 - 209

Опубликована: Дек. 21, 2024

MSMEs contribute significantly to the Indonesian economy but often face challenges in technology adoption. This research identifies factors and barriers acceptance MSMEs, aims formulate support strategies, highlights role of all increasing acceptance. The results are expected provide practical solutions for MSME sector. uses qualitative methods with bibliometric techniques using Vosviewers application. Searches used keywords such as external stimuli, Obstacle, Opportunity, Challenge, Cognitive response, Readiness. idea was search articles via Publish or Perish 762 articles, which were then processed VosViewers. analysis found that scientific mapping possibility future regarding could be a recommendation variable researchers reference subsequent articles.

Язык: Английский

Процитировано

0
The Use of Technology in Small Hospitality Businesses in Pakistan DOI
Asad Aman

Advances in hospitality, tourism and the services industry (AHTSI) book series, Год журнала: 2024, Номер unknown, С. 365 - 394

Опубликована: Дек. 31, 2024

This chapter examines technology adoption among small hospitality businesses in Pakistan, comparing it with India to highlight key gaps and challenges. Pakistan significantly lags providing affordable efficient technological solutions training for enterprises, limiting their ability scale. To illustrate the potential impact, presents a case study of OYO, booming industry aggregator India. OYO's innovative model demonstrates how aggregators can consolidate fragmented industries drive adopt technology. The offers strategic recommendations Pakistan's government businesses. It emphasizes need targeted interventions, such as subsidies policy frameworks. Practical steps are suggested enterprises digital tools invest staff training.

Язык: Английский

Процитировано

0
Digital Divide in the Hospitality Industry: Perspective from Türkiye DOI
Furkan Baltacı,

Bünyamin Özlü

Опубликована: Окт. 25, 2024

Abstract This study aims to address the variables that cause digital divide in hospitality industry within framework of Technology Readiness (TR). In this context, a comparative analysis Generations Y (GEN Y) and Z Z) was conducted. An online survey conducted with 880 people living Gaziantep/Türkiye who had previously experienced tourism. The data obtained analyzed using SPSS AMOS. As result, it determined TR levels GEN were different from each other. evaluates technology as discomfort insecurity. focuses on innovative practical aspects. According Tri-reference point (TRP) theory, condition for individuals is feel trust comfort. Z, other hand, does not pay much attention these two factors Y. prerequisites are utilitarianism innovation. TRP, security comfort should be prioritized direct usage behavior. For plans made emphasize utilitarian

Язык: Английский

Процитировано

0
Digital Political Branding: Instagram Strategy of Regional Head Candidates for Electoral Success in Indonesia 2024 DOI Open Access

Taufik Arnandy,

Sri Sutjiatmi,

Unggul Sugi Harto

и другие.

Potret Pemikiran, Год журнала: 2024, Номер 28(2), С. 291 - 291

Опубликована: Дек. 31, 2024

This research examines the transformation of political communication strategies in digital era, specifically use Instagram by Tegal Regency's candidate Regents 2024 Regional Election. The high social media penetration Indonesia, with 97% users actively interacting, creates new opportunities and challenges regional-level communication. aims to analyze personal branding effectiveness both candidates through Instagram. method employs a descriptive qualitative approach content analysis using Nvivo 12 Pro, focusing on accounts @bimasakti19 @ischak.mr during September-October period. Research findings show significant strategy differences between two candidates: implements an interactive consistent hashtag #LOKENPANKAYAKIEBAE reposts community support, while focuses field activity documentation direct interaction. Word cloud reveals dominance keywords related public service local issues. In conclusion, has become vital instrument transformation, creating more dynamic dialogue space voters, although still requiring balance message authenticity.

Язык: Английский

Процитировано

0